. Planned and managed Sales, Pre-Sales, Marketing, Communication, and Operations areas, including estimates and budget management.. Built brand equity and strategic positioning in the market. . Planned the marketing strategies, managed the budget, analyzed the competitors and detected opportunities in the company’s target markets.. Planned the portfolio for the different segmented BUs according to target markets and customer profiles.. Set up the areas of operation including putting the team together, deciding on the processes and implementing CRM/Operation platforms.. Put sales and pre-sales processes in place including the customer business onboarding stage.. Managed the sales pipeline by solution, results, and business indicators such as CAC, MRR, Churn Rate, and LTV.

. Studied the adherence of services to the Hygiene, Perfumery, and Cosmetics (HPC) industries with operations with pharmaceutical retail chains.. Planned improvements in services and operations through market studies in order to fit customer needs and explore segmented opportunities.. Prospected industries working on 2 main fronts: offering of consulting services to elaborate specialized Go-to-Market models and implementing operations management services.. Managed the Business Unit’s financial statements and their related indicators.

. Was responsible for the sales operations, sales team (hunting and farming), and patient care.. Managed the back office and was responsible for integrating the distributors and retailers related to the traffic of orders and supply. . Built relationship with clients and prospects aiming at winning new contracts and operations (cross-selling and up-selling).. Analyzed competitors and mapped market opportunities, which included M&A opportunities for portfolio complementation and/or expansion of the customer portfolio.. Set up the areas of operation including putting the team together, deciding on the processes, and implementing CRM/Operation platforms.. Put sales and pre-sales processes in place including the customer business onboarding stage.

. Analyzed the competitors and detected opportunities in the company’s target markets.. Planned the marketing strategies and managed the budget/results with a focus on portfolio viability and growth.. Planned the portfolio that included attributes/benefits and the general operating guidelines.. Worked together with the technical and operational areas for implementing processes and platforms allocated as service provision.. Sponsored the Business Unit specialized in services for retail, working since the planning of solutions all the way to managing the operations.

. Set up PGV (Retail Management Panel), which was a center of studies aimed at improving pharmaceutical retail management. Reached approximately 300 POS in the South and Southeast regions.

. Managed the operation and customer service areas.. Was the consultant responsible for selling the customer portfolio to Koleta Ambiental S.A., a company part of the Solvi Group.