• Manage aviation and media industry relationships, including government affairs and community outreach initiatives. Led grassroots effort for national and local positive media coverage critical to the American Airlines and US Airways successful $40Billion merger, the largest in aviation history. • As Principal agency media strategist, develop and execute proactive strategies, programs and tactics to create compelling storytelling for corporate clients.• Brought in 6 major clients and generated over $2M through nurturing and maintaining new business, as well as managed and led PR staff, ensuring demonstration of FH philosophy during pitches for future clients. • Guided complex membership policy initiative for Boy Scouts of America. PR campaign increased membership by 10% and promoted public awareness of the BS of A in the most visible campaign to date. • Develop proactive media relations strategies, including building and maintaining relationships with social, digital, broadcast and print media in both business and general news arenas.• Support large corporate events, providing regular and ongoing counsel to clients on internal communications strategies, resulting in consistent corporate messaging.• Proactively identify, track, and report on reputation risks, raising awareness and understanding of risk among clients’ leaders.

• Managed all aspects of day-to-day media relations/team responses, including editorial and final approval for all company news releases, proactively engaging the press and monitoring all industry news trends.• Oversaw strategies and implementation for proactive media coverage and served as reactionary corporate spokesperson for national and Atlanta-based news media.• Managed a team of six international PR professionals based in London and Tokyo, overseeing global external messaging. Led successful $17.7Billion merger and integration of Delta and Northwest Airlines.• Assisted in restructuring company's media crisis plan and drill, successfully integrating Delta and Northwest plans. Achieved100% of FAA crisis planning mandates. • Supervised network strategy, merger integration, operations and service recovery, ensuring timely and positive media presence for the world's largest airline.• Implemented a comprehensive external communications program for Delta's "Focus Cities" driving increased traffic to these growing operations. • Led all external diversity programs involving media coverage increasing visibility for multicultural audiences.

• Managed all high-level media relations activities such as Comerica Bank Headquarters relocation. Successfully integrated the headquarters of Comerica in North Texas from Detroit. • Ensure consistent messaging in all external corporate communications vehicles, leveraging the full array of communication solutions for clients: AT&T, American Airlines, Texas Oncology, JetBlue and General Motors. • Successfully oversaw all aspects of clients’ portfolios and the development/management of client and administration budgets. Met or came in under budget on all projects.

• Increased company revenue by $5M+ and worldwide exposure by securing outstanding business partnerships with iLike, iTunes, Echomusic, and the National Basketball Association.• Peaked employee interest and expanded Ticketmaster newsletter readership from 40% to 60% in one year by redesigning and re-branding company mission statement and adding more employee focus.• Led staff of six in corporate communications and media affairs. Also directed and counseled with outsourced vendor.• Grew organization’s public awareness by 25% annually and broadened exposure across 20 countries through establishment of new programs such as Media Day that fueled round-table interviews with company senior leadership for extended and more positive news coverage.• Oversaw new product strategy launches for corporate and employee internal/external publications and communications. Reached 800+ acquired/merged employees through the development of an intranet, meetings with senior leaders and town hall meetings with the CEO.• Protected and integrated company’s reputation and charitable giving through alignment/sponsorship with community organizations such as Make-A-Wish Foundation and Big Brothers Big Sisters.

• Directed staff of 16 to execute broad range of media relations programs, including national cover stories in Fortune Magazine and expansion profile pieces for The New York Times and The Wall Street Journal.• Positioned organization to be named “Best Company to Work for in America” and ranked second as the “Most Admired Airline” by Fortune Magazine.• Developed and implemented winning strategy, resulting in the ground-breaking repeal of 34 year-old aviation law, The Wright Amendment. Led to a 75% increase in non-stop commercial flights throughout the U.S. and increasing revenues by over $100M.• Increased profits by $2M+ and helped generate additional income with the development of a tracking system that linked readers of news releases to a booking page at southwest.com.• Served as Chief Spokesperson and company representative for high profile and community issues. • Reviewed and approved 100+ company news releases annually prior to disseminating to the public.• Coordinated local and state governmental affairs for the announcement and inauguration of new airline service. Dramatically increased public awareness of flight schedule convenience, increasing competition. • Counseled company spokespersons on formal position papers and company talking points related to acquisitions, labor matters, and major events.• Supervised massive media campaigns that were redesigned to include new outreach programs aimed at attracting and retaining new employee recruits.• Received Honorable Mention for Spokesperson of the Year in 2005 by Reuters News Service.