Sr. Vice President, Alliances
London, London, Gb
I managed a team with a wide set of go-to-market capabilities including Market Intelligence, SalesOps/MarkOps, Alliance Strategy and channel-driven/derived sales, Partner Marketing, and Ecosystem Development.Responsible for alliances & go-to-market strategies with major technology companies, particularly with CMS, Marketing Automation, and Commerce platforms (including Adobe, Oracle, Salesforce, Marketo, Sitecore, Acquia, Epi, etc.). Driving major growth strategies and strategic positioning for DigitasLBi.Was a significant contributor to Publicis Groupe winning Adobe's Digital Marketing Partner of the Year Award for 2015 & 2016. {From 10/2015 to 8/2017} I was asked to take on the active management of the Analyst Relationships so without prior formal experience I learned a new skill. I managed relationships and acted as a company spokesperson with industry analysts and influencers globally, including Forrester, Gartner, IDC. I successfully led the effort to get DigitasLBi elevated into Gartner's Leaders Quadrant for the first time in company history.