Jessica Johnston, Ma, M.Ed. Email & Phone Number

• Worked with the Chief Strategy Officer and executive team to develop a robust go-to-market strategy, ensuring alignment with corporate objectives and market dynamics.
• Fostered cross-functional collaboration to develop a company-wide strategic narrative, unifying messaging, and positioning.
• Provided crucial support for the company’s second acquisition and led the marketing transition for two products, ensuring a seamless integration and market presence.
• Implemented specialized monthly KPI reporting designed for the Board of Directors, providing high-level insights and accountability.
• Established comprehensive reporting and dashboards to track pipeline contribution and conversion rates, enabling data-driven decision-making.

• Established clear ownership for each marketing program, including digital, events, content, and marketing operations, and documented program strategic plans for effective execution.
• Developed a lead workflow and data model to ensure accurate reporting and analysis of marketing efforts.
• Established a robust marketing operations infrastructure, encompassing campaign set-up, lead handoff, lead stages, opportunity stages, and reporting for improved efficiency and accountability.
• Developed an annual marketing calendar and comprehensive lead generation strategy, ensuring alignment with company goals and objectives.

• Implemented a new marketing automation tool to streamline marketing processes and enhance campaign efficiency.
• Spearheaded the rebranding of social media accounts, effectively establishing a prominent online presence for the company.
• Successfully launched a new website, featuring an updated UI/UX and a strong emphasis on content.
• Conceptualized and executed an integrated content marketing program, featuring in-house subject matter expert blogs, white papers, and customer success stories, which enhanced brand authority and engagement.
• Played a pivotal role in supporting the company’s first acquisition, effectively leading the marketing transition for the acquired product.

Brenham, TX

• Developed and executed a comprehensive district-wide public relations plan to communicate with both internal and external audiences.
• Promoted positive communications with employees, media, community, and Board regarding issues that impacted the district.
• Supported the district with strong writing, public relations, and media relations skills, event planning skills, and strategies for identifying, capturing, and sharing the stories of BISD.
• Developed and distributed public information materials and media releases pertaining to school information and programs.
• Prepared and provided information to the public about the mission, goals, policies, and activities of the district.
• Maintained district website to keep the public informed of educational news, events, and modern instructional practices in the district.

• Serve PK-12 grade teachers to meet instructional technology needs
• Member of Curriculum, Instruction and Technology Planning Committee
• Secretary of Instructional Materials Oversight Committee
• Social Media Coordinator for Brenham ISD
• Administrator of School Messenger, district-wide communication tool
• Implemented district-wide technology training program

• Received award for Teacher of the Year (2011)
• Designed and implemented campus-wide technology training program
• Designed, developed and authored campus technology blog
• Authored and distributed weekly campus technology newsletter
• Planned and modeled technology-rich core content lessons
• Implemented campus-wide computer lab program

• Designed, developed and implemented all company marketing efforts
• Designed and produced print materials, including company catalog
• Served as webmaster of company website

• Nominated for Teacher of the Year (2005 and 2006)
• Department Chair for 5th grade social studies (2002-2003)
• Department Chair for 5th grade science (2003-2006)
• Received Engaging Kids to Learn Grant (2006)
• Participated in QTIMS Educational Science Grant at Blinn College
• Student Teaching Mentor sponsored by Texas A&M University (2005)

• Received award for Teacher of the Year (2001)
• Department Chair for 5th grade science
• Member of Communication Action Team for Campus Improvement Plan
• Member of Language Arts Textbook Adoption Committee
• ESL Summer Program Instructor

Master Of Arts - Ma, Strategic Communication And Innovation

Master Of Education - Med, Instructional Leadership

Bachelor Of Science - Bs, Multidisciplinary Studies