Jessica Johnston, Ma, M.Ed. Email & Phone Number

• Worked with the Chief Strategy Officer and executive team to develop a robust go-to-market strategy, ensuring alignment with corporate objectives and market dynamics.• Fostered cross-functional collaboration to develop a company-wide strategic narrative, unifying messaging, and positioning.• Provided crucial support for the company’s second acquisition and led the marketing transition for two products, ensuring a seamless integration and market presence.• Implemented specialized monthly KPI reporting designed for the Board of Directors, providing high-level insights and accountability.• Established comprehensive reporting and dashboards to track pipeline contribution and conversion rates, enabling data-driven decision-making.

• Established clear ownership for each marketing program, including digital, events, content, and marketing operations, and documented program strategic plans for effective execution.• Developed a lead workflow and data model to ensure accurate reporting and analysis of marketing efforts.• Established a robust marketing operations infrastructure, encompassing campaign set-up, lead handoff, lead stages, opportunity stages, and reporting for improved efficiency and accountability.• Developed an annual marketing calendar and comprehensive lead generation strategy, ensuring alignment with company goals and objectives.

• Implemented a new marketing automation tool to streamline marketing processes and enhance campaign efficiency.• Spearheaded the rebranding of social media accounts, effectively establishing a prominent online presence for the company.• Successfully launched a new website, featuring an updated UI/UX and a strong emphasis on content.• Conceptualized and executed an integrated content marketing program, featuring in-house subject matter expert blogs, white papers, and customer success stories, which enhanced brand authority and engagement.• Played a pivotal role in supporting the company’s first acquisition, effectively leading the marketing transition for the acquired product.

Brenham, Tx

• Developed and executed a comprehensive district-wide public relations plan to communicate with both internal and external audiences.• Promoted positive communications with employees, media, community, and Board regarding issues that impacted the district. • Supported the district with strong writing, public relations, and media relations skills, event planning skills, and strategies for identifying, capturing, and sharing the stories of BISD.• Developed and distributed public information materials and media releases pertaining to school information and programs.• Prepared and provided information to the public about the mission, goals, policies, and activities of the district.• Maintained district website to keep the public informed of educational news, events, and modern instructional practices in the district.• Served as the primary media contact for the district and assisted the Superintendent with the oversight of special programs and projects.• Coordinated interviews to ensure the media was accurately informed of district activities, priorities, and initiatives.

• Serve PK-12 grade teachers to meet instructional technology needs• Member of Curriculum, Instruction and Technology Planning Committee• Secretary of Instructional Materials Oversight Committee• Social Media Coordinator for Brenham ISD• Administrator of School Messenger, district-wide communication tool• Implemented district-wide technology training program• Implemented Google Apps for Education• Designed, developed, and maintained department blog and website

• Received award for Teacher of the Year (2011)• Designed and implemented campus-wide technology training program• Designed, developed and authored campus technology blog• Authored and distributed weekly campus technology newsletter• Planned and modeled technology-rich core content lessons• Implemented campus-wide computer lab program• Served as liaison between campus and BISD Technology Department

• Designed, developed and implemented all company marketing efforts• Designed and produced print materials, including company catalog• Served as webmaster of company website

• Nominated for Teacher of the Year (2005 and 2006)• Department Chair for 5th grade social studies (2002-2003) • Department Chair for 5th grade science (2003-2006)• Received Engaging Kids to Learn Grant (2006)• Participated in QTIMS Educational Science Grant at Blinn College• Student Teaching Mentor sponsored by Texas A&M University (2005)• Rotary International Ambassador in Belgium sponsored by (2004)

• Received award for Teacher of the Year (2001)• Department Chair for 5th grade science• Member of Communication Action Team for Campus Improvement Plan• Member of Language Arts Textbook Adoption Committee• ESL Summer Program Instructor

Master Of Arts - Ma, Strategic Communication And Innovation

Master Of Education - Med, Instructional Leadership

Bachelor Of Science - Bs, Multidisciplinary Studies