Ed Thralls Email & Phone Number

California, United States

Sebastopol, California, US

Atlanta, GA, US

Responsible for creating and delivering expert-level insight, data analysis, consulting, implementation, training and educational services to wine & spirits clients in the areas of strategic business planning, sales, and marketing.Identify opportunities and apply industry best practices to improve productivity and brand recognition of wine & spirits clients.

Napa, US

Directs DTC and 3-Tier wholesale sales and marketing; e-commerce; finance, accounting and the P&L; analytics and reporting; HR; and farming, wine production and CAPEX projects for a winery that generates 6K cases annually and multimillion dollar revenue. Creates and administers the multimillion dollar budget; and leads, coaches, and motivates three staff..

Spearhead a cross-functional team, directed DTC and 3-Tier wholesale sales and marketing; partner marketing outreach strategies; e-commerce; finance, accounting and the P&L; analytics and reporting; farming and production; regulatory compliance; and HR for a winery with three vineyards and 70 planted acres that generates 6-7K cases annually. Key.

Led development and execution of sales plans, brand marketing, PR strategies and sales reporting; production planning; accounting and finance; and HR. Oversaw multimillion dollar budget.Wrote and deployed the business interruption contingency plan and PR messaging after the 2017 Tubbs fire. Key ResultsBuilt an extensive CRM and consumer behavior sales data.

Thralls:n.pl.[Old Norse Thrǣll] persons wholly obedient to a need or passion. Produces hand-crafted, elegant wines from preeminent California vineyards.

Cazadero, CA, US

Working for a luxury wine company that produced and sold four brands, Quintessa, Flowers, Faust and The Prisoner Wine Company; drove sales and marketing and marketing partner outreach. Key ResultsAchieved 15.2% CAGR gross margin, 6.3% revenue growth and 8.5% new member acquisition growth during 2013 through 2015 for Flowers despite lack of a tasting room.

US

Founded a global communication platform to educate, entertain and promote wine by sharing personal stories wine lovers are passionate about.- #7 Top Influential Wine Writer on Twitter, Cision, 2011‬- Founder of global #PinotNoir & #PinotSmackdown varietal day online tasting experience reaching 446,589 users, 5,045 tweets, 1,067 contributors and 8.7M.

Santa Rosa, CA, US

Created and executed digital media marketing strategies for a portfolio of wineries (e.g., Girard Winery, Cosentino Winery, Kunde Family Estate, Cartlidge & Browne, Windsor Vineyards, Sunset Wine Club) and boutique winery brands that generated 500K+ cases of fine wine. Inflated customer acquisition and engagement 146% and website traffic 400%+ in the first.

Assisted the winemaker with crush, fermentation and barrel aging of Pinot Noir from the Russian River Valley and Sonoma Coast.

Milwaukee, Wisconsin, US

Directed delivery of Fintech enterprise solutions for risk management, budgeting and planning and customer profitability system business lines. Administered multimillion dollar revenue and a multimillion dollar budget and governed 22 staff. Migrated the customer profitability system business, amplifying customer service and fostering multimillion dollar.

Alpharetta, GA, US

Defined and communicated the strategic path for the financial software products from cradle to grave through a quality-focused software development methodology and execution. Managed team of product consultants, business analysts and developers responsible for pre-sales support, gap analysis, business requirements and implementation of automotive finance.

Alpharetta, GA, US

Directed a team of 20+ business and software professionals responsible for requirements analysis, functional design, documentation, implementation, project management and quality assurance of finance and accounting software products that encompass more than $45 billion in floorplan assets worldwide.- Managed relationships with senior management of.

Alpharetta, GA, US

Managed a team responsible for product feature analysis and design for a suite of client-server and web-based software products utilized by financial institutions and their customers.Developed project plans for design and development of product enhancements for all software releases, monitoring progress of product development throughout the lifecycle and.

Alpharetta, GA, US

Established a team of business analysts and software designers to improve product quality and better meet customer needs for a rapidly growing startup business.Responsible for requirements analysis, design, documentation and training of finance and accountingsoftware products.Collaborated with development staff in database and application design of.

Bachelor Of Science - Bs, Information Science

Master Of Business Administration - Mba, Finance