Edu Rocha Email & Phone Number

São Paulo, Brasil

• Responsible for the operation of the Union of Brazilian Pharmacies (Unifabra), composed of 16 networks operating in eight states. The networks collectively generated approximately R$ 1.7 billion in revenue (Data.
• Faced key challenges at Unifabra, including contributing to the expansion of the organization, both organically and through increasing the number of members. I also collaborated in redefining the Strategic Plan and.
• Faced key challenges at Unifabra, including contributing to the expansion of the organization, both organically and through increasing the number of members. I also collaborated in redefining the Strategic Plan and.
• Responsible for leading and constructing the Strategic Planning process, defining short, medium, and long-term goals and objectives, as well as the Vision, Mission, and Values of the Association.
• Conducted the launch event of the Association's Strategic Plan, with the physical presence of over 300 Executives from the Pharmaceutical Industry, Consumer Goods, Hygiene & Beauty, Nutrition, and other sectors.
• Introduced the Association to over 80 clients, including Pharmaceutical Laboratories, Consumer Goods, Hygiene & Beauty, Nutrition industries, and others. In doing so, I highlighted the relevance and excellent results.

São Paulo Area, Brazil

Responsible for structuring commercial offers, services and special projects, aiming to meet the specific interests and demands for Strategic Partners, Information Providers, Pharmacy Chains, Retail Distributors, Hospitals and others, Associations representing the sector in accordance with confidentiality rules and GPDL managed by IQVIA in Latin America.

Sao Paulo

• Netfarma, a Retail sector startup conceived by five prominent entrepreneurs in the Pharmaceutical market, along with Executive Marcio Kumruian (owner of Netshoes), was an online company focused on e-commerce of.
• Responsible for structuring offerings related to the commercialization of advertising spaces on the company's website, establishing strategic partnerships with clients in the Healthcare chain, and creating assurances.
• Responsible for structuring offerings related to the commercialization of advertising spaces on the company's website, establishing strategic partnerships with clients in the Healthcare chain, and creating assurances.

São Paulo

• Hero Nutritionals is an American company based in California, USA. It pioneered the market segment of Adult and Children's Nutritional Supplementation in gummy format and has since maintained global leadership with.
• Led the startup process of the company in Brazil in 2013. Among my responsibilities, I highlight the definition of the portfolio, business plans, commercial strategies, marketing, and… Show more Hero Nutritionals is an.
• Led the startup process of the company in Brazil in 2013. Among my responsibilities, I highlight the definition of the portfolio, business plans, commercial strategies, marketing, and communication (media.
• Responsible for assembling the local team, establishing B2B commercial partnerships, developing distribution channels (Retail and Wholesale), and managing relationships with the importer and the company's headquarters.

São Paulo

• The Astellas Pharma Co. is one of the largest Pharmaceutical companies in Japan, leading in the development and research in the fields of Urology, Oncology, and Dermatology.
• Led the commercial launch of the company during its startup phase. My main responsibilities included the development and leadership of the Sales structure, Business Support (Market Intelligence and Sales Force.
• Led the commercial launch of the company during its startup phase. My main responsibilities included the development and leadership of the Sales structure, Business Support (Market Intelligence and Sales Force.

São Paulo

• IMS Health is the global leader in providing services and supplying data to clients in the pharmaceutical chain, operating in over 110 countries, with an annual revenue exceeding US$15 billion (year 2022).
• Promoted the reengineering of the company, being the first Executive hired by the new CEO. At that time, I contributed by bringing in more than ten market Executives for key positions in the company. Also, as.
• Promoted the reengineering of the company, being the first Executive hired by the new CEO. At that time, I contributed by bringing in more than ten market Executives for key positions in the company. Also, as.
• In this role, I was responsible for the Commercial area of Consulting & Services, encompassing client prospecting, as well as the development and executive supervision of projects. Key areas of focus included Sales.
• I had under my responsibility a team of Analysts, Trainers, and Consultants. In 2006, I won the IMS Latin America Solutions Specialist of the Year award for the launch and implementation of the IMS Medical Radar.
• Before taking on the role of Director of Consulting & Services (in May 2007), I led the entire Sales team at IMS Health Brazil. In this role, I sought to understand the clients' needs and align IMS tools with these.

São Paulo

Bristol-Myers Squibb is one of the largest pharmaceutical companies in the world, with an annual revenue of about US$15 billion and operations in dozens of therapeutic areas. I worked in the Strategic Planning and Marketing department, where I was responsible for structuring the Health Management area (Market Access). In 1998, I was awarded the Aventure-se.

Pós-Graduação, Gestão De Economia Na Saúde, 9,40

Economia da Saúde/Farmacoeconomia

Pós-Graduação, Marketing Estratégico, 8,57

Marketing Estratégico

Bacharelado, Comunicação Social, Relações Públicas, 7,35

Relações Públicas