Eduara Carpi Email & Phone Number

Emilia-Romagna, Italy

São Paulo, Brasil

I currently contribute actively to the evolution of the products of the Síntese Soluções (Wake - LWSA) team, including SinB2C, SinB2B, SinOMS, SinTalk, among others. My main responsibilities involve implementing improvements, integrating carriers and other services contracted by clients with our solutions, ensuring efficient system integration. I am also responsible for resolving support tickets related to development, as well as making corrections, improvements, and projects.I have made significant improvements to the company's products, including integrating carriers, orders, products, and fiscal systems, and implementing processes for returns and product exchanges. My work ensures that our systems function efficiently and are well-integrated, meeting our clients' needs.Key achievements: In my first experience with web development, I achieved significant results that directly contributed to the efficiency and functionality of the systems. I integrated new carriers, ensuring optimized and effective logistics processes. Additionally, I refactored existing code, enhancing maintenance and readability, which resulted in more robust and stable application performance.Another highlight was migrating methods through the creation of APIs, which improved communication between systems and facilitated the integration of new functionalities. These enhancements not only increased operational efficiency but also provided a solid foundation for future technological expansions and updates.

São Paulo, Brasil

I was hired with the mission of transforming a purely physical retail model into an Omnichannel operation focused on Ship From Store. I completed the comprehensive 360º registration of the Ecommerce on the VTEX platform and managed the demands with partner agencies.In addition, I took on the responsibility for Marketing, where I implemented innovative and sustainable projects in Internal Marketing, Digital Marketing, and Strategic Marketing, leading the team in planning the business model. My leadership approach focused on developing a skilled, efficient, and humane team, promoting the professional growth of each member.I led collaborative projects with all teams, ensuring that the representativeness of our suppliers and the company's values were present in all actions. I acted as an intermediary between the employees' ideas and the board, valuing everyone's participation.I developed skills in project management, team leadership, Google Analytics, social media, social media marketing, and social media advertising. This expertise allowed me to have a comprehensive and strategic view of marketing and internal marketing activities. My goal was to achieve total satisfaction both internally, with an engaged and aligned team, and externally, with innovative and effective strategies for our clients.Key achievements: At Tennisbar, I was responsible for implementing the brand's Ecommerce platform, transforming the project from paper into reality. I registered 90% of all brand products in a record time of 3 months, including taking product photos, uploading images, creating descriptions, integrating carriers, registering banners, and updating inventory. This effort enabled us to launch the brand on Ecommerce and create a new sales channel, Ship From Store, utilizing store inventory.

São Paulo, Brasil

During the Go Live, where we had to launch the company's Ecommerce in just three months, I worked closely with the agency to ensure everything was delivered perfectly, from monitoring and approving the layout to enabling sales.As the person responsible for implementing the Omnichannel Project focused on Ship From Store, I performed the complete registration of products, payment methods, and logistics configurations. I also made changes to banners, clusters, and collections, and created gift cards, vouchers, campaigns, promotions, and coupons. I applied tags, meta tags, and SEO texts for products and categories, utilizing extensive knowledge in VTEX IO, including site editor, master data, CMS, and OMS.I planned sales based on VTEX and Google Analytics data, calculating investment versus target, ROI, and ROAS. I managed the demands of agencies responsible for the Frontend and Backend, focusing on results, deliveries, and deadlines. Additionally, I managed paid media on social networks such as Facebook, Instagram, and TikTok, and implemented email marketing and customer acquisition strategies.I identified relevant KPIs for digital growth based on leads, constantly seeking improvements based on NPS. Furthermore, I was responsible for logistics partnerships, registering docks, inventories, shipping methods, and freight tables, with a focus on operational efficiency.My goal was to continuously seek improvements and ensure a positive experience for customers, aligning the strategies outlined with the identified needs.

In my role, I managed product registrations and updates for major brands using ERP systems like Ábacos and the VTEX platform, ensuring data accuracy and proper system integration. I became a specialist in both individual and bulk product and pricing registrations.I efficiently and accurately registered products, photos, and pricing tables, ensuring precise integration of data across systems. My work earned the trust of major retail brands such as Samsung, Philips, Hershey's, and others, through consistently delivering high-quality results and maintaining data integrity.Key achievements: My major achievements are related to my performance in ticket delivery. I was frequently recognized as the top performer of the month for Flagship registration, often breaking records by completing over 110 changes per month. My exceptional performance was crucial for prospecting new clients and ensuring the satisfaction of existing ones. In price registration, I increased the number of completed tickets by 19%, handling more than 200 tickets per month during the period I worked in this area.

São Paulo, Brasil

In my role, I managed product registrations, product specifications, and SKUs, and oversaw payment methods and logistics on an e-commerce platform. I was also responsible for making changes to banners, collections, and category trees to optimize the site's visual appeal and usability.Additionally, I created and issued campaigns, promotions, gift cards, vouchers, and coupons to maximize sales and customer engagement. I performed configuration changes using Masterdata, OMS, CMS, Sellers, and the Store Environment within the VTEX legacy platform, ensuring the correct setup of resources and functionalities.I prepared sales reports based on data from QlikView and Google Analytics, including investment versus target analysis, ROI, and ROAS calculations to support strategic decisions. I continuously monitored the media, creative, SEO, CRO, and Front-end teams to maintain the site’s quality and performance in terms of marketing and user experience.I actively participated in Omnichannel projects, which involved configuring Sellers on the platform, managing and liaising between the payment gateway, agency, stores, IT, and internal departments involved in the project, ensuring proper integration and functionality of the overall project.Key achievements: Streamlining registration processes, creating reports, and automating results. My standout contributions include registering and creating freight spreadsheets for new carriers, organizing collections, and managing data in master data.

São Paulo

During my internship, I developed skills in creating client presentations, preparing project reports, and reporting project status. I maintained close relationships with clients, monitoring their demands and acting as the liaison between the client and the agency.This experience allowed me to engage with various aspects of project delivery and support, including CRO (Conversion Rate Optimization), SEO (Search Engine Optimization), Media, Back-End, Front-End, Creative, and Content. I learned to collaborate effectively with multidisciplinary teams, understanding client needs and coordinating activities across different project areas.Additionally, I honed my client relationship skills by maintaining clear and efficient communication, identifying improvement opportunities, and ensuring client satisfaction throughout the entire process. Monitoring client demands closely enabled me to understand their needs and expectations, ensuring personalized and high-quality service.

São Paulo

I performed maintenance on traffic signals and their components while working with CET - Companhia de Engenharia de Tráfego. This included reading and developing schematics and mockups, installing and maintaining traffic signal controllers, command panels, and their electrical networks. I handled general programming of traffic signal controllers and had extensive knowledge of various machines, such as DP40, Green Wave, Green Wave BR, CD100, CD200, CD300, FCA, T99, T400, T800, T900, TSCIII, GIT, RMXY, Tesc III, FlexCon IV, and PTC, among others.Additionally, I conducted general technical and electrical maintenance, including replacing components such as power modules, CPUs, communication boards (MCX), and power supplies. I organized terminal blocks, replaced contactors, and assembled and maintained Focus Groups. I also maintained push buttons and replaced backup power units.These tasks required specific knowledge and advanced technical skills in traffic signals and their components, ensuring the proper operation of systems and the safety of urban traffic.

São Paulo, Brasil

I began my journey as a Young Apprentice and was subsequently hired full-time. I performed administrative tasks as an assistant to the project analyst and coordinator, focusing on ensuring the achievement of established goals.In addition, I monitored and guided technicians and electricians in traffic signal maintenance and installation, ensuring the quality and efficiency of the services provided. I was responsible for vehicle tracking and monitoring, as well as reading and interpreting schematics to ensure accurate execution of tasks.Another key responsibility was issuing photographic reports of the services rendered, providing detailed information on the activities performed and ensuring proper documentation for control and record-keeping purposes.These experiences provided me with solid administrative knowledge, as well as skills in monitoring, guidance, and schematic interpretation, contributing to the achievement of team and organizational objectives.

Morumbi, São Paulo - Sp

In my first job, I started as a Young Apprentice, gaining experience across various administrative areas. Initially, I worked in the library and school secretary, handling administrative routines including organization, control, and public service.Additionally, I served as an IT Assistant, where I was responsible for maintaining microcomputers, both hardware and software, including the installation of programs and software. I also contributed to network and cabling maintenance, ensuring the proper functioning of systems.This role allowed me to enhance my skills with Microsoft Office and develop knowledge in computer maintenance and networking. It provided a solid foundation in Information Technology and the opportunity to support the IT team in daily tasks, acquiring valuable experience in the field.

Curso Superior De Tecnologia (Cst), Marketing, 9.5

Web Fullstack

Bootcamp, Front End