Commercial Strategy for +10 hotels:- Channel & Revenue Management: managing and optimizing the distribution of a hotel’s room inventory and rates across multiple online and offline sales channels. Optimizing hotel’s revenue and profitability based on Dynamic pricing, Demand Forecasting, Market Segmentation, Channel Management and more. It involves analyzing data, understanding market demand, and making informed decisions about pricing, distribution, and inventory management.- Digital Marketing Campaigns: Develop and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email marketing) to increase brand visibility and drive direct bookings.- Brand Positioning and Management: Oversee brand development and ensure consistent messaging across all marketing channels, including online platforms and on-site materials.- Website Optimization: Ensure the hotel’s website is optimized for user experience, conversion rates, and search engine rankings, regularly updating content and design.- Online Distribution Management: Manage relationships with OTAs (Online Travel Agencies) and other third-party distribution channels, optimizing visibility and commission structures.- E-Commerce Strategy: Develop and implement an e-commerce strategy that includes direct booking incentives, loyalty programs, and mobile optimization to drive revenue growth.- Social Media Management: Create and manage content for social media platforms, engaging with customers and promoting special offers, events, and brand experiences.- Data Analytics and Reporting: Use analytics tools to monitor campaign performance, website traffic, and booking trends, providing regular reports to senior management with insights and recommendations.- Content Marketing: Create and curate compelling content that showcases the hotel’s unique offerings, targeting both leisure and business travelers.

Commercial Strategy (+30 Hotels)- Revenue Management- Channel Management- Digital Marketing (SEO, SEM, EMAIL, SOCIAL, CONTENT)- Delivering strategic and technical training to the commercial and booking departments.

With operational, marketing and digital skills, I am entrusted with a specific role that includescollaboration and assistance to the quality department, together with the management and development of an internal internal online scoring project.- Online Satisfaction and Scoring Project: creation of a digital control panel for the correct visualisation of each hotel's satisfaction and score.- Coordination and efficient communication with different internal departments, such as IT, Audit,Quality, Operations and Marketing.- Database Analysis through Customer Alliance. Implementing internal structure for each hotel and chain level.- Storage and visualisation through Qlick View.- Reference point and contact with CA for correct data collection, reporting, score visualisation and internal understanding of the tool.- Collaborate and assist the Quality Coordinator with the creation of ad hoc, weekly and monthly reports.- Creation of the Internal Garden Questionnaire in order to obtain the correct data.- Tools: QlickView, Customer Alliance and MS Office.

Management and activation of SEO's global accounts. Implementing SEO's daily tasks (on-page, off-page and technical), providing strategic and effective recommendations with informative account insights. Performance reporting, as well as assisting in new business opportunities.Clients: PayPal and ABG (Avis and Budget Group). Supporting other client's projects, such as Mazda or Visit Britain. Management and execution of digital strategies (SEO) for the excellent online positioning of PayPal and ABG (Avis and Budget Group).In charge of the internal management of the Avis and Budget accounts in Spain and Portugal. Implementation of SEO strategies (on-page, off-page and technical) and new market opportunities.Execution of SEO Audits, analysing and evaluating a client's organic positioning, offering a 360o SEO vision, with the objective of establishing a technical, on-page and off-page analysis. Responsible for internal SEO projects for PayPal and ABG: "Backlink Competitor Analysis", "Backlink Opportunity Analysis", "PayPal Technical Crawl", "Paypal Taxonomy Categorisation", "ABG On-pageoptimisation", "ABG Performance Analysis".Activities: Metadata Optimisation, Backlink Analysis, Internal Linking, Keyword Research, Crawling, Crawling Analysis (Auditing), Performance Reporting, Fix Redirects, Broken pages or Broken links, Disavow, Content Gap Analysis, URL structure, Keyword Mapping, Link-building or CMS page update among others.Tools: Google Analytics, Searchmetrics, Omniture, Google Search Console, Google My Business, Keyword Planner, Keyword Planner, Google Search Console, Google My Business, Keyword Planner, GetStat, PI Datametrics, Magnolia CMS, Adobe Analytics, Screaming Frog, Deep Crawl, Slack, Searchmetrics, Trello, Power BI, Data Studio.Continuous training in digital marketing to gain a 360o vision of the industry (training in AdobeAnalytics, Google Analytics, SEO, UX, Content).

Fan Engagement Program development, seeking for new revenue streams. Implementing a Customer Research & STP Management Plan, segmenting the club’s potential market. Fan base report analysis, understanding the fans market trends and tendencies towards the home match days.

Working alongside the head of global campaigns. Measuring and monitoring the MHI email global campaigns (Multi-Channel strategy), and using Epiphany CRM Software to track and measure consumer data reports.