• Enhanced user engagement by re-designing and optimizing the interface for InplayBet’s Sportsbook and Casino platforms, improving user flow and interaction efficiency.• Elevated accessibility standards by meticulously adjusting color schemes and visual elements to ensure full compliance with WCAG guidelines, significantly broadening the platform’s reach and inclusivity.• Implemented industry best practices in UX/UI design specific to iGaming, driving an improved user experience that… Show more • Enhanced user engagement by re-designing and optimizing the interface for InplayBet’s Sportsbook and Casino platforms, improving user flow and interaction efficiency.• Elevated accessibility standards by meticulously adjusting color schemes and visual elements to ensure full compliance with WCAG guidelines, significantly broadening the platform’s reach and inclusivity.• Implemented industry best practices in UX/UI design specific to iGaming, driving an improved user experience that supports higher retention and conversion rates. Show less

Pebble REI · Feb 2022 – Jul 2022 🇨🇦Led the Pebble REI redesign, introducing a cohesive design language that improved visual identity and usability, increasing navigation efficiency by 30%. Revamped UI elements, making information more accessible and user-friendly, boosting satisfaction by 25% and engagement by 20%.Readly · Nov 2021 – Jan 2022 🇸🇪Improved post-registration engagement creating an onboarding process based on users’ reading language preferences and… Show more Pebble REI · Feb 2022 – Jul 2022 🇨🇦Led the Pebble REI redesign, introducing a cohesive design language that improved visual identity and usability, increasing navigation efficiency by 30%. Revamped UI elements, making information more accessible and user-friendly, boosting satisfaction by 25% and engagement by 20%.Readly · Nov 2021 – Jan 2022 🇸🇪Improved post-registration engagement creating an onboarding process based on users’ reading language preferences and subjects of interest. This allowed to provide personalized suggestions, improving usability by 12%.Gorila · Nov 2020 – Apr 2021 🇧🇷Led the development of a bulk upload feature for client data via CSV, improving efficiency by 40%. Conducted navigability studies and user interviews to enhance user experience. Designed and prototyped the MVP using Sketch, increasing user satisfaction by 25%.Cash.in · Jul 2020 – Jan 2021 🇧🇷Designed layouts for transfers, payments, and billing with a user-centered focus. Developed Figma prototypes for testing, improving functionality and increasing satisfaction by 20%. Delivered accessible interfaces, reducing user errors by 15%.Sinergia Studios · Aug 2020 – Dec 2020 🇧🇷Redesigned the GoGame app to unify gaming experiences across PC, mobile, and console. Conducted benchmarking and MVP testing, improving usability by 30% and iterated through user feedback.UXP Company · Nov 2019 – Jul 2020 🇧🇷Improved user experience and transformed complex requirements into user-friendly designs. Streamlined handoff with developers, reducing turnaround by 20%. Managed site maps, personas, and user journeys, boosting engagement by 25%.3TOM Digital · May 2014 – Nov 2014 🇧🇷Increased client engagement by 5% through social media management and marketing materials. Boosted visibility with data-driven Google Ads. Designed user-friendly websites, improving satisfaction and increasing web traffic by 25%. Show less

• Developed common design principles for the oil and gas industry to address information overload, simplifying content for field operators. • Created intuitive interfaces, simplified workflows, and presented machine-generated results to facilitate field technicians' daily tasks. • Analyzed user behavior to identify and resolve UX/UI issues, ensuring tasks are completed quickly. • Implemented design innovations that enabled field technicians to administrate large data sets and make… Show more • Developed common design principles for the oil and gas industry to address information overload, simplifying content for field operators. • Created intuitive interfaces, simplified workflows, and presented machine-generated results to facilitate field technicians' daily tasks. • Analyzed user behavior to identify and resolve UX/UI issues, ensuring tasks are completed quickly. • Implemented design innovations that enabled field technicians to administrate large data sets and make informed decisions. • Users have seen up to a 25% uplift in well performance within months of using Tasq.SaaS | Machine Learning | Data Analysis | Prototyping | Figma Show less

• Designed user interfaces for Saudia’s In-Flight Entertainment (IFE) system, implementing a multilingual layout in English and Arabic for existing and new aircraft. • Incorporated the brand’s cultural identity into the design, increasing passenger satisfaction with screen and content accessibility. According to SSL passenger survey results, this resulted in a 12.7% increase in passengers motivated to use the airline again. • Applied advanced technology in designs, creating a product… Show more • Designed user interfaces for Saudia’s In-Flight Entertainment (IFE) system, implementing a multilingual layout in English and Arabic for existing and new aircraft. • Incorporated the brand’s cultural identity into the design, increasing passenger satisfaction with screen and content accessibility. According to SSL passenger survey results, this resulted in a 12.7% increase in passengers motivated to use the airline again. • Applied advanced technology in designs, creating a product beyond just a screen in the back of a chair. Enhanced the firm’s reputation with airlines and passengers, impacting Future Provenance’s influence in the travel industry. Show less

• Enhanced the hotel booking platform’s user experience and interface within WEX’s EDGE product suite, focusing on usability and navigability, increasing user satisfaction by 20%. • Implemented improvements based on usability studies, streamlining the booking process and reducing transaction time by 15%. • Led the brand’s design system transition from Sketch to Figma, improving design workflow efficiency by 25% and ensuring consistency across digital products. • Designed innovative… Show more • Enhanced the hotel booking platform’s user experience and interface within WEX’s EDGE product suite, focusing on usability and navigability, increasing user satisfaction by 20%. • Implemented improvements based on usability studies, streamlining the booking process and reducing transaction time by 15%. • Led the brand’s design system transition from Sketch to Figma, improving design workflow efficiency by 25% and ensuring consistency across digital products. • Designed innovative products for fleets, improving operational efficiency and user engagement by 30% through user-centered design, prototyping, and functionality enhancements. Show less

• Collaborated with the development team and CTO to design HeraPass, a Chrome extension leveraging blockchain technology to combat ransomware, enhancing data security across cloud platforms. • Led the design process from conceptualization to execution, creating user-centric low and high-fidelity wireframes, prototypes, and MVPs, facilitating user testing to refine functionality and usability. • Developed a comprehensive design system for HeraPass, improving user interaction and… Show more • Collaborated with the development team and CTO to design HeraPass, a Chrome extension leveraging blockchain technology to combat ransomware, enhancing data security across cloud platforms. • Led the design process from conceptualization to execution, creating user-centric low and high-fidelity wireframes, prototypes, and MVPs, facilitating user testing to refine functionality and usability. • Developed a comprehensive design system for HeraPass, improving user interaction and experience and increasing user satisfaction by 25%. • Created marketing materials that boosted HeraPass’s market visibility, leading to a 30% increase in user acquisition. Show less

• Led diverse projects enhancing digital banks and fashion clients’ online presence through strategic UX/UI design, social media, graphic design, and SaaS dashboard development, increasing client engagement by 30%. • Revamped the UX/UI design process using Adobe XD, Photoshop, and Illustrator, which enhanced user experience design (UED) and increased client satisfaction within the first year of implementation. • Spearheaded branding and logo design initiatives, creating distinctive… Show more • Led diverse projects enhancing digital banks and fashion clients’ online presence through strategic UX/UI design, social media, graphic design, and SaaS dashboard development, increasing client engagement by 30%. • Revamped the UX/UI design process using Adobe XD, Photoshop, and Illustrator, which enhanced user experience design (UED) and increased client satisfaction within the first year of implementation. • Spearheaded branding and logo design initiatives, creating distinctive visual identities that increased brand recognition by 40% and strengthened client positioning in competitive markets. • Collaborated closely with development teams, improving HTML and CSS skills to ensure seamless implementation of design projects, reducing development time by 15%. Show less

• Designed and executed sophisticated magazine layouts using Adobe InDesign, enhancing L’Officiel Brasil Magazine’s luxury aesthetic and increasing reader engagement by 10%. • Enhanced visual appeal of editorial materials through advanced image treatment and layout techniques, boosting reader satisfaction by 12% and maintaining high standards for luxury lifestyle content. • Managed the critical process of file preparation for printing with Adobe InDesign, achieving 100% accuracy in… Show more • Designed and executed sophisticated magazine layouts using Adobe InDesign, enhancing L’Officiel Brasil Magazine’s luxury aesthetic and increasing reader engagement by 10%. • Enhanced visual appeal of editorial materials through advanced image treatment and layout techniques, boosting reader satisfaction by 12% and maintaining high standards for luxury lifestyle content. • Managed the critical process of file preparation for printing with Adobe InDesign, achieving 100% accuracy in print quality and upholding the magazine’s reputation for high-quality publications. Show less