Eduard Cansado Gilabert Email & Phone Number

Manage the CRM Marketing Department achieving a deeper knowledge of Nespresso customers, creating efficiency in the pursuit of customer satisfaction, loyalty and profitability.• Define and implement segmented marketing actions, through various channels (Boutiques, Internet and CRC) to drive business growth, increasing customer consumption, reducing inactivity rate and improving ROI and Lifetime Customer Value• Supervise and assess the implementation of the Club Nespresso Communication and Loyalty Plan maximizing its efficiency and profitability• Lead the Social CRM & Customer Voice project, integrating the customer's insights captured through social media channels, other traditional channels as well as the feedback received from internal communication channels• Conduct Customer, Market & Competition analysis (Qualitative & Quantitative)• Supervise Sales & CRM reports / Business Forecasting / Boutique Plan Development Analysis• Develop new services and new commercialization formats for Club Nespresso as well as introduce innovations in customer relationship increasing Club Member satisfaction, loyalty and retention• Coordinate projects across different departments to improve sales operations in B2C & B2B Channel

Data Analytics, Sales Reporting, Direct Marketing, Project Development

Create and develop strong relationships with Vodafone customers, through NCC point of sales Retail Channel (Franchises) in order to reduce attrition rate (CHURN) and increase the Average Revenue Per User (ARPU).• Implemented the E-CRM station in NCC Channel in order to meet customer needs ( My Vodafone Shop)• Searched and identified new cross-selling opportunities, exploiting commercial transactions generated in-store (ERP)• Collaborated in the development of marketing actions to generate store traffic, and its further analysis• Adapted geomarketing tools to support commercial decisions• Monitored and measured results obtained by franchisees in Loyalty and Scoring activities • Created, developed and managed the NCC Shops Database• Trained and designed learning materials for the Retail Channel

Administrative support in the International Office of the University

Indigital- Ecommerce

Marketing Relacional One2One: Claves Del Crm

Mba, Exchange Semester

Intensification in Marketing and Entrepreneurship

Mba

Activities and Societies: Member of the Marketing Club and of the Entrepreneurship Club.• Global Weekend to Cranfield School of Management.

Postgraduate, Citius Programme - Business Management

Licenciado, Bachelor'S Degree In Business Management & Administration

Sócrates-Erasmus Exchange Programme, Business Management & Administration