Responsible for the organization of the affiliate in terms of commercial business development and increase profitability. Accountability for all P&L Business results • Provided local market insight identified trends and worked with sales teams to increase sales through optimization of the portfolio offering• Undertook regular competitor analysis, Trade Marketing promotion support and levels of service to ensure being the leaders in the market• Focused on maximizing indicators achieved at point of sale providing insightful analysis of pricing in the market to direct the sales team on selling levels (more than 10,000 points of sale)• Ensured the delivery of product on the ground in each region • Strengthen direct relationships with distributors and main business chains• Design and maintenance of the Road to market• Develop Trade marketing activities’ to support business growth• Grow sales revenue in $121.5 USD mio• Responsible of + $ 9.5 million dollars (budget)• Led successful initiative to change the direct sales distribution model into a third distributor resulting in annual savings to the company of $1.0 USD mio.• Increase SoM from 60% to 62.5%• Manage Organization of 150 team members.

Country leader for PMI in Panamá. Accountable and responsible for all sales & marketing, customer service, operations, maintenance, storage and logistics of 25 team members company through the following challenging objectives:• Lead the organizational challenges related to illicit trade and smuggling• Increase SoM from 35% to 51% in a market contraction• Gross sales revenue in $30 USD mio• Managing and efficient way the company´s sales budget and costs +$6.5 USD mio• Selected to head Panamá organization to address prior business challenges and develop future business expansion and a new business operating model• Designed and implemented staff realignment and developed highly motivated team

Managerial position in Sales where my negotiation, analysis and results orientation were efficiently utilized to increase the sales volume and profitability of PMI Panamá. Build a strong distribution network to achieve greater market development and portfolio position by fulfilling the following underlying functions:• Use sales and marketing-oriented skills in the best possible way to achieve the company’s sales goals• Leading sales teams direct & indirect to achieve organizational and volume objectives• Identifying potential customers in the market, develop and strength direct relations with them• Managing and efficient way the company´s sales budget and costs +$5.0 USD mio

Responsible to take up the challenge of amplifying the sales volume of the assigned territories, ensuring the territory to deliver excellent customer service to establish long term customer relationships and a potent sales base. • 2006 vs 2003 Higher % growth región (18%)• Develop targeted promotions for key stores to drive business and consumer awareness• Liaise between clients and product development to recommend product improvements and portfolio development• Identified trends and business development opportunities in assigned territory• Responsible for volume results of 35% of the business in the Country.• Planning, monitoring and evaluation of results