Eduardo A. Ruge Email and Phone Number
Master´s in Analytics for Business Intelligence with a Bachelor’s in Finance.Expertise and 8+ years of experience between retail operations,buying, consulting, financial analysis, consumer behavior, demand planning, category management and pricing strategies for main sporting goods brands (Adidas, Nike & Underarmour) and FMCGs manufacturers (Procter & Gamble, Johnson & Johnson, Reckitt, Cargill and Nestlé) on Ecommerce, wholesale and direct-to-consumer channels.Fully bilingual (C2 English) with excellent communication skills both written and spoken.
Adidas
View- Website:
- adidas.com
- Employees:
- 75612
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Senior Manager Buying And TradingAdidasBogotá, Bogota, Co -
Senior Manager Buying & TradingAdidas Jun 2024 - PresentBogotá, Capital District, Colombia•Responsible for Adidas Brazil (ecommerce) product strategy, including but not limited to: product assortment, pre-sales, markdown strategies, inventory coverage and sales target achievement -
Manager Buying & PlanningAdidas Aug 2022 - Jun 2024Bogotá, Capital District, Colombia•Responsible for Adidas Brazil (ecommerce) pre-sales product strategy totaling 2MM+ units & 100MM USD market value per year; utilizing data driven methodologies for all decision-making including but not limited to analyzing product performance, consumer behavior, inventory coverage, forecasted sales & financial results.•Ensure regional-assigned buy budget will be accurately distributed for Brazil Ecom to reach its financial targets while maintaining healthy inventory coverage levels.•Responsible for overviewing Ecommerce Running category across LAM countries•Align product assortment with local and regional managers ensuring allocation fulfills local consumer demands while simultaneously maintaining global & regional strategies. •Support the development of business intelligence tools for Buying & Planning LAM team, tasks include but are not limited to data cleaning, data transformation, database architecture and visualization best practices.•Closely monitors IBP (Integrated Business Planning) tool verifying information is available for all regional stakeholders•Ad-hoc analysis & reporting for specific business problems both local and regional -
Senior Analyst- Advanced Analytics (North America Manufacturers)Nielseniq Feb 2021 - Jul 2022Bogota,D.C., Capital District, Colombia•Develop price and promotion studies, identify insights and propose strategies across different categories for CPG manufacturers including Procter & Gamble, Johnson & Johnson, Nestlé, Reckitt, Beiersdorf and Cargill.•Develop market landscape analysis for clients, identifying and evaluating competitors in order to improve current or future business strategies•Cross category ad-hoc solutions for the specific business challenges clients encounter in their current pricing strategies for main CPG manufacturers -
Buying DirectorNike, Underarmour, Adidas & Prochampions Franchises (D-Porte S.A.S) Nov 2018 - Feb 2021Bogotá D.C. Area, Colombia• Develop demand planning methodologies and strategies ensuring correct assortment and volumes for Nike (NOS), Nike Factory Outlets (FOS), Adidas, Underarmour and Prochampions stores.• Define and execute short-term & long-term purchase strategies for 25+ stores with Nike, Adidas Group, Under Armour and Asics to increase efficiency and maximize profits while maintaining optimal inventory levels in every store. All decision-making processes are defined using historical sales and forecasted results.•Lead a team of 4 buyers ensuring buying execution is aligned with long-term strategies• Responsible for the correct execution of quarterly negotiations defining the share of business the different brands and categories are going to take in our multi-brand and mono-brand concept.• Define with Sales Director short term assortment strategies to capitalize on market trends• Involved in key negotiations regarding franchisee opportunities and commercial trade terms.• Provide the team of buyers with short-term and long-term strategies, monthly budgets, expected targets and KPIs to ensure purchasing strategies
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Footwear BuyerNike, Underarmour, Adidas & Prochampions Franchises (D-Porte S.A.S) Aug 2017 - Nov 2018Bogotá D.C. Area, Colombia• Budgeting and planning future orders for Adidas Group with the use of analytical tools, forecasted sales and expected conduct of the sporting goods market in the different regions of the country.• Execute purchase orders for Adidas Group by analyzing inventory on hand, inventory turnover, product life cycle, sell-through, profitability and expected margins• Define which products adhere to current store necessities based on location, residual income, regional preferences and historic data• Execute product launch campaigns with the marketing department ensuring the timely delivery of the products • Work on quarterly pre-sell negotiation defining how are we positioning the different brands and categories in our multi-brand and mono-brand formats.
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Investment AnalystCa Ventures, Llc Apr 2017 - Jul 2017Bogotá D.C. Area, Colombia• Analyze profitability and financial viability of Real Estate Development in Colombia, Chile, Mexico and Poland. • Develop models such as but not limited to Free Cash Flow, Return On Invest, Present Value of Future Cash Flows and Internal Rate of Return among others.• Develop market research for the different regions in which the investors showed interest in allocating capital• Schedule capital calls and the development phases of the different real estate projects• Forecast the expected vacancy of residential and commercial buildings and elaborate the cash flow generated in the different time periods -
Treasury & Capital Markets ConsultantDeloitte Colombia Dec 2015 - Dec 2016Bogotá D.C., Colombia• Analyze and evaluate market and liquidity administration systems• Verify the compliance with local regulatory guidelines regarding financial institution's internal controls for risk management.• Portfolio (fixed & variable income) and financial derivatives (futures, swaps, forwards and options) analysis and valuation.• Methodological compliance with local regulatory guidelines.• Evaluate the financial and commercial performance of energy service providers.• Verify that companies comply with CREG established regulations.• Develop transversal correlation model.• Analyze all type of quantitative data and elaborate financial models• Assist on external audit procedures -
Analyst-Trainee ProgramAmplify Trading Jul 2015 - Sep 2015London, Reino Unido• Learn through practical application, the essential concepts of portfolio management; managing risk across a trading portfolio on institutional trading software.• Understanding the fundamental driving factors behind equity, commodity, currency and fixed income valuations utilizing a macroeconomic understanding while trading across international financial markets.• Apply strategies to take positions in the futures markets (E-Mini S&P 500, USD/EUR, USD/GBP, DSX, CLEV among others.) Analyze and understand the correlation that macroeconomic events have on the financial markets
Eduardo A. Ruge Education Details
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Analytics For Business Intelligence -
Business Analytics: Decision Making Using Data-Executive Education -
Major: Finance Minor: Economic -
Big Data & Analytics-Executive Education -
Trade Marketing, Category Management & Shopper Marketing-Executive Education
Frequently Asked Questions about Eduardo A. Ruge
What company does Eduardo A. Ruge work for?
Eduardo A. Ruge works for Adidas
What is Eduardo A. Ruge's role at the current company?
Eduardo A. Ruge's current role is Senior Manager Buying and Trading.
What schools did Eduardo A. Ruge attend?
Eduardo A. Ruge attended Pontificia Universidad Javeriana, University Of Cambridge, The University Of Tulsa: Collins College Of Business, Colegio De Estudios Superiores De Administración, Colegio De Estudios Superiores De Administración.
Who are Eduardo A. Ruge's colleagues?
Eduardo A. Ruge's colleagues are Eva Parti, Raj Diwaker, António Mendes, Алишер Жумамуратов, Lucas Andrade, Alessio Crivelli, Daniela Macarena Aracena Camblor.
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