Eduardo Aleman Jr. Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Handled communications and managed tasks across multiple clients, maintaining high levels of clarity throughout projects. Devised strategy based on client data, communicating weaknesses/goals to help brands fulfill their client demands.► Led 10+ projects across five clients, including project set-up, methodological design, fieldwork, analysis, and reporting by maintaining clear alignment between cross-functional teams and clients saving 5-6 hours per week.► Selected by management to co-lead reporting effort for Menards due to understanding client needs and communicating advanced analytics (Bell curve analysis, correlation analysis, and historical analysis) - Introduced a new lens for interpreting qualitative and quantitative data, enriching storytelling to deliver actionable insights — focusing on 'Now Whats' rather than just 'The Whats.' - Developed a six-round scheduling matrix that ensured an even distribution of non-repeating scenarios across 150+ locations, serving as a year-long reference for the team.► By deeply understanding and engaging with client needs, took initiative to cut outsourcing expenses by $3K through the development, animation, and editing of a user management guide video that strengthened client relations.► Independently restructured unorganized data for two projects, saving the company $2k by completing tasks typically handled by senior tech level staff. - Organized daily hours of operation data in excel into a structured format for seamless client integration. - Mapped historical vendor data for integration into internal systems, ensuring accuracy for future analysis.► Ensured quality of reports by slashing error rates by 10-15% by applying best practices, such as COUNTIFS, PivotTables, and validation formulas to check data consistency and flag discrepancies.

Piloted an omnichannel social media strategy, maximizing platform reach and engagement by posting and scheduling daily content, including copy, videos, and posts for all social media accounts. Measured success through content analysis, strengthening key KPIs and improving CTAs, which informed strategies for better performance.► Achieved significant growth across all social media platforms, with Instagram seeing a 106% increase in followers and a 112% boost in reach by leveraging all platform functions. - Created 2 posts and 6 stories daily, plus a weekly reel, tailored to engage new and existing audiences.► Led a $1.3K paid media campaign that attracted over 10K users, optimizing Instagram ads through demographic targeting (age, gender, location) and custom URL links for landing page attribution. - Leveraged Meta’s tracking tools, saving $200-300 by minimizing spend on non-converting segments.

Chicago, Illinois, United States

Managed a diverse portfolio of clients as the sole campaign data analyst, efficiently extracting, cleaning, and merging data from multiple platforms for ad hoc reporting. Delivered accurate client PowerPoint reports under tight deadlines, clearly communicating key findings to non-technical stakeholders.► Developed a comprehensive 12-14 page process document during my internship, detailing step-by-step instructions for campaign data extraction from various interfaces for PowerPoint presentations.► Increased ROAS by 15% by removing non-target demographics by age, gender, and location through Excel-based ad hoc analysis, optimizing ad spend efficiency and effectively informing Senior Strategists. - Used XLOOKUP to join data from campaigns across different platforms (e.g., Google, Facebook), and PivotTables to organize and analyze the results.► Executed accurate and timely ad hoc reporting, uncovering valuable demographic insights from various interfaces. - Analyzed engagement metrics for four clients, revealing interaction rates, post-performance, and retention while identifying that 80% of viewers dropped off within the first five seconds of a video.

Evanston, Illinois, United States

- Increased academic performance of 16 bilingual K-5 students by designing 30-minute daily lesson plans, using school data, and earned recognition from neighboring school districts for successful implementation. - Collaborated and communicated effectively with parents, teachers, students, and team members to ensure a supportive and productive learning environment.- Utilized technical expertise and practical interpersonal skills while tutoring students in mathematics.

Chicago, Illinois, United States

- Taught students grades 4-12 (to help them) for nine hours a week. Usually working with 2-3 kids an hour.- Assessed underserved student's needs and created tutoring strategies that helped them learn

Skokie, Illinois, United States

- Greeted diverse customers and recommended apparel based on their needs and interests.- Created store layouts that highlighted merchandise in order to drive more traffic within the store.

Master'S Degree, Integrated Marketing Communications

Bootcamp Certification, Data Science, 95%

Gained knowledge, skills, and expertise to turn data into actionable recommendations and insights.

Bachelor Of Science (Bs), Marketing