Reporting to the Corporate Directory, with a team of 700 direct and indirect employees.Oversaw the group’s operation in Brazil, with a factory and eight owned sales and distribution centers in the Northeast region.• Restructured the sales, distribution, and trade marketing organization, reducing the cost of sales and distribution by 26%, increasing the average ticket per customer by up to 30%, and achieving continuous two-digit growth in the company’s margin and total revenue.• Redesigned the independent distributor channel model, generating 80% growth in revenue.• Reorganized the marketing structure, focusing on increasing brand value, gradually raising the positioning of market prices, and contributing to the weighted margin per liter increase.• Launched new products and developed the portfolio in the most profitable categories, gaining leadership in the energy drinks market and vice-leadership in mixed fruit drinks and RTD tea markets.• Sponsored identifying and developing internal talent, reinforcing training plans, implementing a successor development plan, restructuring recognition programs, and promoting a collaborative culture focused on results, reducing turnover, and obtaining the best score for companies in the group in the annual measurements of organizational climate.• Developed efficiency programs, Lean, continuous improvement, Gemba, visible management, total quality, Colpa, and SCOR, among other cost reduction projects and investments.• Reduced by 34% the company’s break-even point, significantly contributing to its profitability.

General and commercial management, leading a flexible team of independent consultants and a commercial representative.• Developed the service portfolio, methodology, delivery models, go-to-market strategy and execution, and commercial organization.• Delivered projects for the mass consumption, educational services, specialized equipment, telecommunications, and hospitality sectors.

In charge of the group’s operation, covering the factory, sales, and distribution center and an independent distributors network in the states of Rio de Janeiro, Minas Gerais, Espírito Santo, and São Paulo. Reporting to the Regional Director for Central America and Brazil and leading a team of 200 employees.Increased sales in Rio de Janeiro by 28% and the company’s margin by 36%:Launching new products, expanding the portfolio, and entering more profitable segments.Reorganizing and reinforcing the commercial area to open and develop new sales and distribution channels.Generated operational savings of USD 10.6 MM in 2013 and USD 7.8 MM in 2014 through:o Complete reorganization of the accounting and tax area.o New logistics organization and distribution planning.o Restructuring of the management team, recruitment, training, and development.

Planning, directing, and executing the project to enter and open operations in Brazil. Reporting to the International Global Head of GI Group in Italy.Managed the operation with a successful entry into Brazil, carried out via M&A and restructuring of local companies, enabling operations nationwide.Opened 16 operational branches in different states, generating revenue growth from USD 6 MM in 2008 to USD 22 MM in 2009, USD 44 MM in 2010, and USD 61 MM in 2011.

In charge of the evaluation and planning for entering new markets.Participated in and monitored negotiations and M&A processes for opening operations in Spain, China, and Brazil, overseeing audits, due diligence, and risk assessment processes.Acted as an attorney for corporate acquisitions in Brazil.

Planning and Development of a new business unit specialized in outsourcing services for luxury hotels.Complete start up of an outsourced operation for a new five stars hotel in Milan (internal logistics, staff recruitment and training, operational procedures implementation).3 months breakeven point achievement and new outsourced services implementation for another 3 hotels in Milan.

General direction of one of the Sales and Distribution organizations that were part of the Group.Responsibility for 200 employees, two geographical sales and distribution units covering a market with more than 10.000 points of sales.An average of 14% sales growth and sustainable improvements in the market share, operating and economic indicators.Achieved 35% reduction in the distribution operating cost, generating additional revenues of US$450,000 for the company and also cost savings of US$762,000 for the brewery as supplier.

Main responsible for sales, distribution and trade marketing in a group of provinces. Reporting to the Sales and Distribution Regional ManagerLeading the territorial teams and the commercial planning, execution and results.Supervising and managing the different distribution channels in the assigned territories.Received numerous awards, appreciation & recognition for costs and efficiency improvements projectsMember of the auditor’s team of the Quality Assurance System of UCPBYJ

Main responsible for sales, distribution and trade marketing in 1 or more provinces. Distribution channels supervision, Commercial and distribution planning and execution.Reporting to the Sales and Distribution Coordinator.Enhanced sales & the market share in highly competitive environment by the development and implementation of commercial and trade marketing plans.Accountable for the achievement of the sales targets and the different KPIs for sales and distribution in the assigned territories.