Eduardo Canale Email & Phone Number

Paraguay

Asunción, Paraguay

We are a Global Braze & Snowflake Agency (US, EMEA, APAC). We can help you use data to understand your customers and automate communications across channels to generate predictable growth.1️⃣ Design your Marketing Tech Stack2️⃣ Setup and migrate to Braze & Snowflake3️⃣ Accelerate across channels and personalisation with data. Technologies: Braze, mParticle, Segment, Tealium, Snowflake, Tableau, Looker, Amplitude & Mixpanel.

Remote

- Developed responsive email templates for diverse audiences. 📧- Configured targeted email campaigns with segmentation and automation. 🎯- Generated detailed reports on campaign performance and customer engagement. 📊- Provided technical support for CRM platform issues. 🔧- Consulted on CRM optimization strategies for improved customer engagement. 💡

Remote

- Customer Lifecycle Optimization and Automation: I successfully implemented and managed engagement automation within the Braze platform, which streamlined processes and improved efficiency for multiple Engagement Programs (including Cross-Selling, Loyalty, Onboarding, Churn reduction, Supermarket, etc.). 🚀- Customer Segmentation and Targeting: By utilizing Braze data, I was able to segment customers and prospects effectively for targeted campaigns. 🎯- Customer Profile Definition and Maintenance: I ensured that customer data within Braze was accurate, complete, and clean, which facilitated effective targeting and personalization. 📊- Development of Custom Integrations: I worked with technical teams to build custom SMS, SAT Push, Whatsapp, Support Ticket Systems, and third-party webhooks to nurture and improve our engagement flows. 💻- Braze Training and Support: I helped 10 countries train their teams to use Braze correctly and supported them with any difficulties they encountered. 💪- Stakeholder Collaboration: I worked closely with sales, marketing, product, and customer service teams to ensure that CRM strategies aligned with business objectives. 🤝- Dynamic Template Building Using Liquid and Custom Webhooks for All Messaging Channels. 🌐- Event Development and Management: I helped local teams integrate multiple types of backend systems with Braze. 🎉- Legacy Systems Campaign Migration: I migrated campaigns from legacy local systems to Braze and improved conversion rates. 🔍

Asunción, Paraguay

- Customer Engagement Management: Orchestrated and executed impactful digital engagement campaigns across 8 Latin American countries utilizing the Braze platform, enhancing customer interaction through various channels. 🌍- Omnichannel Communication development: Expertly build communications across SMS, Email, Push Notifications, In-App Messages, and Content Cards, creating a seamless customer experience. 📱✉️🔔- A/B Testing: Spearheaded A/B testing for campaigns, driving continuous improvement and optimization to ensure maximum effectiveness. 🔍- Email Marketing: Specialized in designing and developing compelling email content, elevating the aesthetic and functional quality of communications. 🎨- Agile Methodology: Adopted and promoted Scrum & Kanban methodologies, enhancing team productivity and project management efficiency. 🔄- Integrations: I coordinated technical integrations with Braze, ensuring smooth and effective embedding of technologies. 🔧- Event Planning: Utilized Segment for meticulous events management, enhancing audience engagement and event success. 🎟- Reporting: Developed and maintained insightful reporting mechanisms, providing actionable intelligence to optimize strategies. 📈- Leadership and Team Development: Managed and inspired a diverse team, fostering an environment of growth, collaboration, and high performance. 👥

- APIs Development: Developed and maintained robust APIs using NodeJS, with version control and continuous integration managed via GitLab and Jenkins, ensuring scalable and efficient backend services. 🛠️Cloud-based Proxy Engineering: Proxy development utilizing Google Cloud's Apigee, creating secure and scalable API management solutions to optimize application performance and security. 🌐API Quality Assurance: Led comprehensive testing and documentation for APIs and proxies, leveraging Swagger OpenAPI to ensure high standards of reliability, functionality, and accessibility. 📝Agile Methodology: Embraced Agile practices through Scrum & Kanban🔄WordPress: Development of engaging and responsive websites that cater to user needs and business goals. 🖥️

San Lorenzo Del Campo Grande, Central, Paraguay

Web Development: Developed responsive websites using the foundational trio of HTML, CSS, and JavaScript, ensuring seamless user experiences across all devices. 🌐💻WordPress: WordPress development, utilizing advanced themes and plugins to create customized and powerful websites that cater to specific client needs and visions. 🎨🔌SEO: Implemented SEO techniques to enhance website visibility and ranking on search engines, driving increased traffic and engagement through optimized content and metadata. 🔍🚀