Eduardo Da Silva Email & Phone Number

Western Cape, South Africa

Western Cape, South Africa

Cape Town, Western Cape, South Africa

• National for both Shoprite and Checkers Liquor stores, consisting of close to 800 stores.• Oversee product selection, pricing, and promotions.• Negotiate contracts with suppliers to maximize profitability and secure stock.• Utilize SAP for efficient stock movement planning and data analysis.• Increase market share and revenue growth through effective management of national promotions, planograms, and supplier relationships.• Work closely with the team to ensure effective and profitable planning, selection, and purchasing of goods.• Determine product range and lines, administer product pricing, and manage advertising and promotions.• Supervise buyers assistant and resolve stock level issues in stores and distribution centers.• Determine merchandising layouts to optimize sales and profitability.• Successfully managed the Beer, Cooler, and Cider category independently from September 2023 to March 2024, demonstrating adaptability and resilience.

Cape Town, Western Cape, South Africa

Played a critical role in the development and execution of the company’s advertising and marketing initiatives.• Served as a liaison between the buying and marketing teams, ensuring cohesive and effective advertising strategies across TV, radio, digital, and print channels.• Worked closely with external agencies and media companies to ensure timely and error-free production of all advertising materials.• Oversaw the accurate loading and successful execution of promotions in stores using retail software.• Collaborated with Buyers, Regional Managers, and Stores to ensure effective promotional activities.• Managed advertising portfolios for Shoprite Liquor in South Africa, Namibia, Swaziland, and Lesotho.

Somerset West, Western Cape, South Africa

• Senior DTP Operator / Graphic Designer• Company turnover increased by over 200% during tenure as manager.• Negotiation with clients & suppliers, supervised production, and maintained quality control.• Sales, Sourcing, Planning, Estimations & Invoicing.

Citrusdal, Western Cape, South Africa

Responsible for a range of duties, including reconciling bulk cash, conducting general sales, providing exceptional front-line customer service, and serving as a host in the banking hall.