• Over 35 years of experience as a professor in Mexico, France, Peru, and the USA for graduate and undergraduate programs.• Ph. D. in Consumer Behavior, Masters in Marketing, Masters in Business Administration, and Bachelor in Communication Science.• Extensive experience in quantitative and qualitative research methodologies. • Strong technical skills, including competence in all common software, Markstrat marketing simulator, academic platforms, and video-conferencing platforms. • Excellent communication skills, including fluency in English and Spanish.Specialties: Marketing planning, Marketing communications, Consumer behavior.