Focused on delivering 1% more value to businesses each day through data analytics.I started as an archivist and quickly did a career transaction to marketing as a paid media analyst. After seeing my colleagues having trouble to make decisions by the lack of or bad data, I decided to work with data to solve problems and help teams with tools to make decisions faster and with quality data.With experience in growth marketing and marketing analytics, I help teams make smarter, data-driven decisions. I've implemented data visualizations using data warehousing tools and used multiple attribution and regression models to measure success.Feel free to connect with me at my LinkedIn: @eduardo-ffernandes.Skills:● Data analytics.● Analytics thinking.● Clear and concise communicationTools:● Digital Analytics: Google Analytics, Tag Manager, Supermetrics, Search Console, Google Trends.● Cloud: BigQuery.● Programming: SQL, Python, HTML, JavaScript.● Dataviz tools: Power BI, Looker Studio (Data Studio), Google Analytics, Google Sheets, Excel.● Artificial Intelligence and LLMs.Achievements I'm proud of:● Fostered a data-driven culture for more than 40 professionals.● Deployed actionable dashboards to multidisciplinary teams, reducing information gathering to 70%.● Implemented data pipelines using data warehousing tools to improvedata governance and faster dashboard performance by 200%