Lead Pricing Strategy initiatives to drive sales and margin improvements.* Develop a streamlined/simplified pricing strategy across all of Latin America.* Manage pricing for +500 schedules and +10,000 products in Latin America.* Design and execute a strategy for pricing that aligns with the individual country goals.* Drive strategies to incorporate customer value-based data for pricing.* Collaborate with leaders in sales, marketing, and product development across 6 countries to optimize existing and new product market pricing placement in accordance with Pricing Product Hierarchies.* Monitor the competitive landscape and use market intelligence to identify pricing opportunities.* Produce pricing models to evaluate risk/loss to support all proposed changes to pricing logic.* Lead the implementation of price increase models to improve overall effective price increase results.

* Leading the establishment of the Sales Excellence Initiatives within Latin America. Engage Division and District Leadership to gain understanding of the key business challenges and desired results, leading meetings and delivering a monthly key indicators report, to executive staff level and execution report to middle management. * Engineered improvements between Salesforce.com(Rep CRM) and Lead-Generation(Stores CRM). to better communicate with customers. * Implementation of E-learning platform "Mindtickle", reaching more than 1,500 users between Reps and Store team. * Salesforce.com CRM implementation, identifying, opportunities for technology applications for enhanced sales rep performance. * Implemented a structured coaching framework to Stores and Reps through Salesforce.com* Implemented automatic reporting for Reps, focused on productivity, Calls not held, leads not called, new accounts created.

* Salesforce.com implementation across Latin American Countries,* Improvement in Reps above Budget from 17%(Dec 2018) to 38% (Dec 2019), after Salesforce.com Implementation(Mexico)* Salesforce Dashboards & Reports creation to different levels, Sales rep, Sales Managers, District managers, Country directors and Country General Managers.* Trained 400 users on new sales processes through Salesforce.com in Spanish and Portuguese.* Sales Excellence training for Sales Reps, Stores, and Management* Microstrategy field / management reporting* Coaching & Training Sales Team

Developed the overall operational strategy of new stores. Developed and implemented operational policies and procedures. Created and implemented operational strategies to drive productivity, profitability and customer satisfaction for all stores. Lead a team of 11 persons, including Coordinators and analysts. Some accomplishments were: New stores openings:16 new architectural stores opening, projects in Curitiba, Porto Alegre, Manaus, Goiânia.46 Stores converted from only Industrial to “Commercial”, selling architectural products to professional customers (B2B Business). Operational support & training: Methods and Procedures updates, POS and Oracle support, all over 102 stores and 90 sales reps Sales support: Actions oriented to focus on selling of Associated products and Spray source Machines(GRACO), resulting in growth year over year of 60% in accessories. Launch of pro-shows GRACO at store with sales over R$400.000 Inventory support: Oracle Min Max replenishment implementation, Oracle inventory cycle count implementation. The goal was to improve our inventory levels and give management a better monitoring process to avoid inventory issues. Process improvement: Centralization of office supplies, printers, security company to all stores across Brazil, simplifying the operation at store level, with less working capital involved. Data analysis stores: Creation of the “Stores Community”, a SW site to share reports, procedures, operational quick guides. New daily report sent by automatic email process. Strategic accounts support: Planning and development of the operational process to serve large companies, like SUD, and Watchtower. Developed a web portal for watchtower orders.

Design & implementation of Pricing Strategy for Brazil. Accomplishments:Controlled Distribution:* Definition of product mix to specific market segments to price accordingly.* Definition of Product mix according with the store / geographic location* Market price investigation to understand the price points by product/segment & Brazilian region* Simplification from 16 to 3 base price lists allocated geographically, according with the market price. Non Controlled Distribution:* Definition of pricing Rules for NCD Channel.* Oracle Price matrix implementation, adding parameters, defining qualifiers(CAC Code, Shipment Date, Payment Terms and Volume Tag) and Modifiers(Advanced pricing Oracle)* Deep margin analysis by customer/CAC/Product to improve profitability.

Working for Latin America Financial Area, leading different projects across the region, some of these were: Implementation of POS system: Working with different teams in Cleveland, like Global Point of sale and Global ERP Team, also with local countries teams, Chile, Ecuador, Brazil and Mexico. The main proposal is to improve ORACLE and Global POS system and give support and guidance in these new implementations, ensuring to reach the regional goals, regarding system performance and design. Business Analytics / Process Optimization: Analyzing and understanding customer behavior patterns and pricing systems across the region. The first goal is to implement a new system to assign accurate prices, based on customer behavior, called Price Matrix. Product Portfolio Management process: Performing analysis, as a guidance to adjust the portfolio of product, to improve the margins, working on it with the main countries in the region. As a results 4,600 SKU with low performance, were discontinued(over 12,000).

Responsible for twenty Stores, leading the team, analysis of P&L and operational KPI’s, supportive activities, improving productivity. Sustained growth of 18% in 2012 and 2013 against the previous year.Lead the Xstore Global POS Implementation on Stores(business side) Multiple actions in order to save operational costs, including: - Centralization of suppliers, 20% reduction of expenses also the workload was decreased at store level.- It was improved distribution of products to end customers through a shared mapping between local trucks. Delivery improvements, 20% of cost reduction- Implementation of promotional activities at point of sale, growth of 80% in accessories lines, increasing participation of storesActions in pursuit of improved customer service including: -Implementation of mystery shopper evaluation, improvements of current POS system and stores infrastructure, all in collaboration with IT team.Lead new stores opening, in two years 5 successfully stores across the country Responsible to develop Workshops for store managers, to improve management performance and team leadership. As a direct result of this activity, increase on 25% Proactivity and Sales Techniques recognized by "mystery shopper" along second half 2013.

Working as a store manager for an architectural and industrial store in Los Andes City.The main functions were related to lead the store team, planning, organization and control of work in the store, maintenance and excellence customer service. Sales growth of 280% year 2009-2010, winning award Sales Achievers. Business Plan coverage market, seeking opportunities in local segments such as mining industry, food industry, education, between others. Operational recovery plan, leading personnel, implementation of improvements in the store. Analysis of local competition, in order to establish business strategy for the successful entry of products in the segment

As sales representative in the architectural area for large companies, Multi segment, Res Repaint-Commercial, performing in the north-east area of Santiago, Chile