Eduardo Mônaco
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Eduardo Mônaco Email & Phone Number

VP l Credit and Software Solutions at Serasa Experian
Location: São Paulo, Brazil 10 work roles 4 schools
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Current company
Role
VP l Credit and Software Solutions
Location
São Paulo, Brazil
Company size

Who is Eduardo Mônaco? Overview

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Quick answer

Eduardo Mônaco is listed as VP l Credit and Software Solutions at Serasa Experian, a with 6352 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Eduardo Mônaco.

Eduardo Mônaco previously worked as CEO at Clearsale and Diretor Presidente at Clearsale. Eduardo Mônaco holds Bachelor Degree, Statistics from Universidade Estadual De Campinas.

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Serasa Experian

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Profile bio

About Eduardo Mônaco

The current CEO of ClearSale, a company that is referenced in data intelligence with multiple solutions for different markets, Eduardo Mônaco began his journey at the corporation in 2019 and, since then, has also held the positions of COO and President Director.Graduated in Statistics at the State University of Campinas (also called UNICAMP), with MBA in Business Management at FIA Business School, worked for about 10 years in some of the biggest brazilian retail companies, such as C&A, Pão de Açúcar and Riachuelo, structuring analytical areas with focus to apply strategies in several areas of knowledge.Has experience as Product, Marketing and Analytics Executive Director at Minuto Seguros, a digital startup known as one of the biggest insurtechs in Brazil. Was one of the main responsible for the company accelerated growth process, actively participating in strategic decisions. He also was Sales and Marketing Director at Dafiti, in charge of all the investment and Sales of Performance Marketing.He also works as Professor at FIA, teaching classes of MBA and graduate courses about topics related to Data Analysis, Statistics, Business Intelligence, Big Data and ROI Marketing. He describes himself as a true agility lover and believes that the implementation of those processes changes the history of a company, since the teams can become multidisciplinary, trust in their process and journeys, and tend to focus more on the results.

Listed skills include Market Planning, Market Analysis, Marketing Management, Segmentation, and 26 others.

Current workplace

Eduardo Mônaco's current company

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Serasa Experian
Serasa Experian
VP l Credit and Software Solutions
State of São Paulo, Brazil
Employees
6352
AeroLeads page
10 roles

Eduardo Mônaco work experience

A career timeline built from the work history available for this profile.

Vp L Credit And Software Solutions

State Of São Paulo, Brazil

Diretor Presidente

Nov 2022 - May 2023

Chief Operation Officer

São Paulo E Região, Brasil

- Responsible for the Operations, Analytics, IT, Products, Open Innovation, Customer Success and Data teams.

Aug 2019 - Nov 2022

Professor

Current

São Paulo E Região, Brasil

- Teaches classes of MBA and graduate courses topics related to Data Analysis, Statistics, Business Intelligence, Big Data and ROI Marketing.

Jan 2010 - Present

Marketing Director - Sales (Latam)

São Paulo E Região, Brasil

- The Sales and Performance Marketing area was responsible for ensuring the traffic to all sites of the group, managing media investments efficiently;- Responsible for 7 stores (Dafiti Brasil, Kanui, Tricae, Dafiti Sports, Dafiti Chile, Dafiti Colômbia e Dafiti Argentina) and a team with about 60 persons divided into 4 major areas;- Channel and Digital Marketing management: responsible for generating traffic and sales, ensuring the most efficient budget management in Google, Facebook… Show more - The Sales and Performance Marketing area was responsible for ensuring the traffic to all sites of the group, managing media investments efficiently;- Responsible for 7 stores (Dafiti Brasil, Kanui, Tricae, Dafiti Sports, Dafiti Chile, Dafiti Colômbia e Dafiti Argentina) and a team with about 60 persons divided into 4 major areas;- Channel and Digital Marketing management: responsible for generating traffic and sales, ensuring the most efficient budget management in Google, Facebook, Display, Affiliates, Remarketing, Partnerships, SEO and CRM. Dafiti Group owns one of the most relevant Digital Marketing budgets in the e-commerce market;- Merchandising: in charge of the connection between commercial, planning, pricing, creative and channels areas, managing campaigns and product opportunities to optimize revenue, traffic and margin. Analysis of all opportunities on the channel and product categories. Content of the promotions and website homepages management;- Sales Planning: planning the sales in time and between stores (short, medium and long term); Controlling the entire marketing budget; Account closure; Marketing budget allocation between channels, to seek for efficiency and increment the cross-channel analyses; - Automation: team composed of evelopers, engineers and data scientists, putting automation and intelligence into marketing, promotion, planning, pricing and purchasing processes. Furthermore, had active participation in important culture and company management projects, doing the implementation of OKRs, Commercial and Marketing Squads, and agility projects. Show less

Apr 2018 - Aug 2019

Product, Marketing And Analytics Executive Director

São Paulo E Região, Brasil

- Management of the products and process teams, creating products for all the customer lifecycle: capture, conversion, emanation, retention and insurance renovation;- Analytics area was structured, creating products with direct impact on the results, transforming this discipline into an strategic differential for the company through teamwork with products and IT;- Big Data | Artificial Intelligence | Statistical Modeling - Handling all the Digital Marketing investment, searching for… Show more - Management of the products and process teams, creating products for all the customer lifecycle: capture, conversion, emanation, retention and insurance renovation;- Analytics area was structured, creating products with direct impact on the results, transforming this discipline into an strategic differential for the company through teamwork with products and IT;- Big Data | Artificial Intelligence | Statistical Modeling - Handling all the Digital Marketing investment, searching for quality leads and optimizing CPA and ROI. Management of SEO, Design, UX, SEM, Inbound Marketing and CRM teams;- Main executive in the company accelerated growth process, actively participating in strategic decisions. Show less

Feb 2013 - Feb 2018

Marketing Intelligence Manager

São Paulo E Região, Brasil

- Analytical area was structured, supporting the financial, expansion, marketing, product and store teams.

Jun 2008 - Feb 2013

Marketing Intelligence Manager

São Paulo E Região, Brasil

- Analytical CRM;- Market Intelligence;- ROI Marketing;- Pricing;- Categories management;- Strategic projects.

Apr 2004 - Jun 2008

Database Marketing Analyst

C&A

- Department creation;- CRM;- Segmentation;- Statistical modeling;- Analysis of the products, stores and expansion.

Sep 2001 - Apr 2004
4 education records

Eduardo Mônaco education

FAQ

Frequently asked questions about Eduardo Mônaco

Quick answers generated from the profile data available on this page.

What company does Eduardo Mônaco work for?

Eduardo Mônaco works for Serasa Experian.

What is Eduardo Mônaco's role at Serasa Experian?

Eduardo Mônaco is listed as VP l Credit and Software Solutions at Serasa Experian.

Where is Eduardo Mônaco based?

Eduardo Mônaco is based in São Paulo, Brazil while working with Serasa Experian.

What companies has Eduardo Mônaco worked for?

Eduardo Mônaco has worked for Serasa Experian, Clearsale, Fia - Fundação Instituto De Administração, Dafiti Group, and Minuto Seguros.

How can I contact Eduardo Mônaco?

You can use AeroLeads to view verified contact signals for Eduardo Mônaco at Serasa Experian, including work email, phone, and LinkedIn data when available.

What schools did Eduardo Mônaco attend?

Eduardo Mônaco holds Bachelor Degree, Statistics from Universidade Estadual De Campinas.

What skills is Eduardo Mônaco known for?

Eduardo Mônaco is listed with skills including Market Planning, Market Analysis, Marketing Management, Segmentation, Marketing Strategy, Trade Marketing, Retail, and Competitive Analysis.

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