Professional with over 12 years of experience working in the private sector within different marketing areas across various industries: brands and distribution of products in sales channels, to execution of plans, sales strategy, and campaigns. Excelled in Data Analysis, Business Intelligence, Market Research, Retail and Digital Marketing under the Agile methodology, carrying out different projects in a precise, fast, and flexible way. Collaborative approach to working with diverse teams ensuring the delivery of high-quality products and services tailored to meet customer needs. Bachelor’s Degree in Marketing with an emphasis in Advertising and Sales, Master’s Degree in Strategic Management with an emphasis in International Marketing and Diploma in Finance.
-
Product ManagerGlobal BankPanama
-
Business Transformation ManagerBac Oct 2024 - PresentPanama City, Panamá, Panama -
Digital Transformation & Costumer Experience ManagerBac Jan 2024 - Oct 2024Panama City, Panamá, PanamaOversee the development and improvement of digital banking products and services from ideation to execution using data-driven insights for decision making, developing a comprehensive digital strategy aligned with the bank's overall objectives, always thinking about the customer as the center of the business
-
Product ManagerBac Credomatic Oct 2022 - Jan 2024Panama City, Panamá, PanamaResponsible for the strategy, roadmap and implementation of credit card products aimed at the mass segment and premium segment working with Visa, Mastercard and Amex.In charge of special projects with digital focuses such as the implementation of Apple Pay for BAC Panama and the marketing of BIO cards
-
Digital Marketing Own Channel | YappyBanco General Apr 2021 - Oct 2022Responsible for the creation, implementation and management of digital campaigns to encourage payment to collectors, recharges and legal agents through the Banco General mobile application using its own payment methods.We used data analysis to optimize the management and communication model and thus measure campaign effectiveness vs customer conversion in our different payment services to collectors and recharges (+600 services offered). -
Product OwnerBanco General Oct 2018 - Apr 2021Increase sales and profitability of products such as Visa and Mastercard Estrellas, Visa Cashback, Visa Business and Visa and Mastercard Essential and enhance the acquisition of new customers, supervising promotional campaigns for clients, managing an annual budget, making strategic alliances with brands, clients and suppliers.
-
Gerente De MercadeoAgencias Feduro Sep 2016 - Jun 2017Managed and developed investment and marketing plans for brands in collaboration with key stakeholders from each brands head offices to meet national sales and distribution objectives, while meticulously tracking annual budgets and P&L -
Trade Marketing CoordinatorPepsico May 2015 - Sep 2016Agencias FeduroMaintain the level of positioning of PepsiCo brands, with a focus on Gatorade to be the world leader in hydrating beverages. -
Project AssistantDichter & Neira Research Network Jun 2012 - May 2014Ave. Ricardo J. Alfaro , Edif Century TowerQualitative and quantitative project management, analyzing customer behavior at points of sale or through specific surveys depending on the type of supplier. We work with different types of markets such as: banking, mass consumption, retail and beverages with global brands such as HSBC, Coca Cola, Estrella Azul and SAB Miller and Nestlé.In charge of measurement logistics from the survey to interviewers to data collection, verification of results and monthly preparation of the final presentation to the client month by month, providing comments and suggestions based on the analyzed results.
Eduardo Ortega Education Details
-
Finanzas -
Maestría En Gerencia Estratégica Con Especialización En Negocios Internacionales Y Mercadeo -
Universidad Catolica Santa Maria La AntiguaMarketing
Frequently Asked Questions about Eduardo Ortega
What company does Eduardo Ortega work for?
Eduardo Ortega works for Global Bank
What is Eduardo Ortega's role at the current company?
Eduardo Ortega's current role is Product Manager.
What schools did Eduardo Ortega attend?
Eduardo Ortega attended Tecnológico De Monterrey, Universidad Católica Santa María La Antigua, Universidad Catolica Santa Maria La Antigua.
Who are Eduardo Ortega's colleagues?
Eduardo Ortega's colleagues are Zayuris Olmos, Johany Stephanie Lau Carrera, Venkat Mulumoodi, Elizabeth Poveda, Ismael Del Cid, Alain Monteverde, Eduardo Rodríguez.
Not the Eduardo Ortega you were looking for?
-
Eduardo Ortega
Panamá, Panama -
1cableonda.com -
Eduardo Ortega-Barria
National Secretary At National Secretariat For Science, Technology And InnovationPanama City2gsk.com, gsk.com -
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial