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Eduardo Ottengo is a Managing Director at EDGEXECUTION at EDGExecution. He possess expertise in alcoholic beverages, trade marketing, marketing, social media marketing, brand management and 3 more skills.
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Partner & Co-DirectorEdgexecution Sep 2018 - PresentMiami/Fort Lauderdale AreaTransform brand plans into best in class execution by providing all the tools and resources to guarantee excellence at point of sale. -
Sales Execution & Account Manager (Global Travel)Diageo Oct 2016 - Aug 2018Miami• Maximize top & bottom line sales growth. Identify opportunities for growth and more specifically in terms of distribution gaps, trade spend ROI and Innovation.• Delivers profitable sales volume growth and strategic objectives for global customers. Lead joint business strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones for a one and three-year period• Develop and implement region’s plans & strategies in conjunction with customer joint business agreements and category / brand plans. -
Retail & Customer Marketing Manager (Global Travel)Diageo Aug 2014 - Sep 2016Miami• Overall responsible for the marketing and execution strategy for the region by customer including a US 2.2 million A&P budget, ensuring the right brands are on the right promotion in the right place at the right time. • Translate customer and shopper / traveler insights into winning category strategies and customer plans by country, sharing learnings with Central Marketing to ensure all developed growth drivers are insight based.• Leading relationships across region with local buying teams/Store Managers/Key Staff ensuring that Diageo is the supplier of choice, via excellent customer management and strategic relationships with customers & internal stakeholders
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Trade Marketing Manager - (Global Travel)Diageo Oct 2012 - Jul 2014Miami/Florida• Responsible for the best in class execution of trade marketing programme within a regional/global customer to deliver excellence at POP & drive sales in line with regional strategy & business performance targets.• Jointly develop an annual customer plan with sales manager, make any minor adaptations to plans required to successfully deliver within the region. Own and lead QDVPPP, scorecards, store audits, trade term audits and M&E of promotional activities.
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Brand Manager RumDiageo Feb 2011 - Oct 2012Venezuela• Develop & implement the annual brand plan to maximize market value share of Pampero brand• Responsible for managing US$ 1.6 million budget for Pampero nationwide marketing
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Associate Brand Manager Rum PortfolioDiageo Sep 2009 - Feb 2011VenezuelaImplement brands plans to guarantee excellence in execution to beat the competition Responsible for managing the US$ 2 million budget for Cacique & Pampero commercial initiatives
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Associate Brand Manager RumDiageo Jul 2008 - Sep 2009VenezuelaTook the brand to a next level with 2 recently launched variants of the brandManaged the financial and commercial initiatives for the brand nationwide and work close with the global brand team to build solid growth drivers
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Trade Marketing CoordinatorDiageo Jan 2008 - Jul 2008VenezuelaIn charge of the commercial strategy for the brand looking to maximize the implementation of the key sales driversDevelop and implement ready to drink initiatives to win in this category
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Finance Trainee (Planning And Reporting)Diageo Sep 2007 - Jan 2008Gave support to the FP&R team with the daily full company reports, Brand tracking performance and decision support.Lead the creation and estimation of the total alcohol beverage Economic Profit Pool for Venezuela & Colombia witch lead us build appropriate 5 years plan for the markets
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Marketing Trainee Buchanans & Old ParDiageo Jan 2007 - Sep 2007Supported the design and execution of the annual brand plan, annual advertising campaign and commercial planning of Buchannans being the most important brand for Vzla
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Marketing InternDiageo Sep 2005 - Jan 2007Supported in the implementation of all key plans for the On & Off Trade channels the Standard Whisky Brands
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Promotions And Show CoordinatorServicios Integrales Dynapro Apr 2002 - Aug 2005In charge of managing different project implementations with very strict execution details all over the country
Eduardo Ottengo Skills
Eduardo Ottengo Education Details
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Management; Globalization
Frequently Asked Questions about Eduardo Ottengo
What company does Eduardo Ottengo work for?
Eduardo Ottengo works for Edgexecution
What is Eduardo Ottengo's role at the current company?
Eduardo Ottengo's current role is Managing Director at EDGEXECUTION.
What is Eduardo Ottengo's email address?
Eduardo Ottengo's email address is ed****@****geo.com
What is Eduardo Ottengo's direct phone number?
Eduardo Ottengo's direct phone number is +130598*****
What schools did Eduardo Ottengo attend?
Eduardo Ottengo attended Universidad Metropolitana (Ve).
What skills is Eduardo Ottengo known for?
Eduardo Ottengo has skills like Alcoholic Beverages, Trade Marketing, Marketing, Social Media Marketing, Brand Management, Brand Developement, Cross Functional Team Leadership, Leadership.
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