Throughout my career, I've led teams that helped international Ad Tech and MarTech companies break into the Brazilian market. With over 30 years in the media business, I've got a solid mix of hands-on and academic knowledge in advertising and communication, along with a vast network of clients, agencies, and publishers.My strengths include crafting and executing marketing and sales strategies, organizing trade events, and managing campaigns. I'm all about finding innovative, cost-effective solutions for both media and clients. I'm also a tech enthusiast, always looking for ways to enhance our projects' performance and efficiency.Additionally, I have extensive experience teaching at universities, sharing practical insights and industry knowledge in marketing, digital marketing, consumer behavior, and strategic planning. My goal is to deliver value and quality to our partners and customers while seeking new challenges in the ever-evolving Ad Tech and MarTech industries.
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CeoAe Marketing Solutions LlcYork, Pa, Us -
PublisherGrantley & Leaders Heights Living - Bvm May 2024 - PresentYork, Pennsylvania, United StatesWith a demonstrated history of working in the media industry, currently leading the multi-channel project, Grantley & Leaders Heights Living. Skilled in content creation, editorial management, and digital marketing. Adept at overseeing print and digital advertising, fostering community engagement, and driving revenue growth through innovative strategies. I Am experienced in selling advertising projects, developing customized advertising solutions, and establishing strong relationships with clients to meet their marketing objectives.
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Dean Of Admissions At MbiMbi® - Master Of Business Innovation Feb 2024 - PresentMiami, Florida, United StatesAs Dean of Admissions at MBI, I guide the acceptance process and the efforts to attract a diverse and talented student body. I oversee the admissions team, create and implement policies, and work with other departments to improve the enrollment and the after-approval experience. I'm passionate about building a solid relationship with prospective students and educational institutions. Using data-driven strategies, I aim to meet enrollment goals, keep MBI competitive in the higher education landscape, and make it a top choice for students, executives, owners, and investors focused on the future through innovation. -
General ManagerAe Solutions Marketing Jan 2002 - Jun 2024São Paulo, SpWork as a partner to several international Ad Techs as a solution to them to reach the Brazilian market, for direct clients, agencies and also for publishers.With this objective in mind companies like Maple, Geoedge, Tree Intelligence, among others can count with our team and work to promote them and also to help their operation with our local staff.For our clients, buyers for this services, we are a solution provider, with a wide range of product and services.Our work are supported by 3 main areas - Technology (from our partners) - Staff (with a optimized structure and a low cost operation) and Business generation ($$ Win-win). Experience and activities in trade events promoting and sponsoring team traveling abroad to help understand and learn wth new cultures and business operations tours outside Brazil.Wide experience with added value programs, custom made projects, cross promotions, advertising and promotional plans for end consumers and trade.In 2006 / 2007 act as Marketing and New Business Director for a publishing company responsible for two titles one related to Technology, called B2B Magazine and the other for the client services market. Have developed new products such as B2B mobile (a new magazine and an event) and also a Marketing event in which Google has been sponsored sending Orkut to be presenting one panel.Nowadays develop communications projects and am the contributor for several different mediums as an expert in technology and retail. Also work as consultant for the advertising market for mediums, agencies and advertisers. -
Marketing SpecialistFarefair May 2020 - May 2023São Paulo, BrazilMarketing Specialist in a novel international trade concept for gourmet food. -
CeoMaple Brasil 2014 - Sep 2022São Paulo, BrazilWorking with an international company (Based in Telaviv-Israel), running its operation and develop the market over Latin America, are the main issues of my role in the company.
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Membro Do Comitê AbradiAbradi-Sp Associação Paulista De Agentes Digitais Jan 2016 - Aug 2022 -
Membro Do Comitê Iab BrasilIab Brasil Dec 2016 - May 2020 -
Marketing And New Business DirectorEspn Nov 2000 - Dec 2001Act as Marketing and New Business Director in a Pay TV Channel (ESPN Brasil) in 2000/2001– with the objectives and responsibilities of developing plans for Marketing, Ad Sales, Communications, Research and Promotions, hiring new suppliers according to a auction process, with several different groups for the ad agency and PR duties. Main interface with sales, marketing, research, promotional department and the entire company. -
Loyalty And Marketing ManagerFolha Da Manhã Dec 1999 - Oct 2000Folha da Manhã (Leading Newspaper group), conducted loyalty programs, trough direct marketing, events, and personalized programs. Restructured the staff, realigned sales channels, determined new support staffs and multi tasks telemarketing. Developed partnership with some of the most expressive companies such as Datalistas (Data warehouse), Bradesco (Leading Bank), Playcorp (New Team Park), among others, developing new business and sales cross promotions. Developed business plans, benchmarking and marketing analysis.
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Sales And Marketing ManagerPcs - Telecom Services - Pagers Services - Access Jan 1999 - Dec 1999São Paulo, SpAt PCS Telecomunicações (a paging company) where Iwas responsible for repositioning and giving new focus to the business as well as for increasing the users base. Job Accomplished after 10 months.
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Marketing ManagerAbril Aug 1991 - Oct 1998Hired as an advertising sales executive, had a progressive career, become Product, Marketing Services, Marketing, Custom Publishing and Special Projects Manager. Managed Marketing projects for the advertising sales unit. Developed new alternatives of media usage, according to market and clients needs. Developed new products, being the interface among the different areas of the company, editorial, printing, advertising, advertisers, circulation and distribution. Developed also business unit’s plans that added US 12M, with the management of different marketing and sales tools, action plans, advertising, events and promotional actions, for the classified ad sales.Implemented and trained Sales staff, on and how to use Media Kits. Developed Incentive plans for sales team, as well as pieces for sales support. Conducted studies on market monitoring, analysis, selections and presentations on alternatives to gain competitiveness. Part in the price policies and strategy for the ad spaces.
Eduardo Paschoa Education Details
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Communication And Media Studies -
Mba Executivo Internacional -
Social Comunications - Advertising, Marketing
Frequently Asked Questions about Eduardo Paschoa
What company does Eduardo Paschoa work for?
Eduardo Paschoa works for Ae Marketing Solutions Llc
What is Eduardo Paschoa's role at the current company?
Eduardo Paschoa's current role is CEO.
What schools did Eduardo Paschoa attend?
Eduardo Paschoa attended Faculdade Cásper Líbero, Usp - Universidade De São Paulo, Universidade Paulista.
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Eduardo de Paschoa
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2uol.com.br, setintegrative.com.br
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Eduardo Paschoa
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