Responsible for the strategy, planning, budget and operation of national and global promotion campaigns of Mexico as a tourism destinations coordinating teams and agencies in creativity and purchasing of both traditional and digital media.

Strategic planning and execution of the annual Public Relations activities in the Mexico Tourism Board. During this time several large scale PR projects took place like the launch of the Policy to Foster National Gastronomy, the Mexico-UK (2014) and Mexico-Germany (2015) Dual Years, to mention a few. In all these, Mexico achieved outstanding results in terms of coverage in the national and global markets.

Implementation of PR activities of the Board including organization of Fam Trips, elaboration and adaptation of press releases and relationship building with media, influencers and stakeholders. coordination of activities with agencies and offices abroad.

National and international media search and classification of coverage about the Mexican Congress. Weekly and monthly report making of tone, volume and sentiment presented to the President of the Congress.

Chief of Staff of the APEC Business Advisory Council Mexico representatives, preparing: papers, presentations, evaluations and summaries of public policies in Mexico and South-East Asia.

Relationship management with government representatives in the energy, transportation and infrastructure sectors.

Market Research for Korean companies searching for market opportunities in Mexico. Organization of trade missions inviting companies and associations to interview Korean companies.