I am a seasoned marketing leader with over 15 years of experience in developing and managing brands, products, and business opportunities in the sports and consumer goods sectors. Currently, I am the Chief Marketing Officer at Caloi, the largest bicycle manufacturer in Latin America, where I oversee the marketing strategy and portfolio management of Caloi and Cannondale brands, as well as the communication, public relations, sports marketing, events, and social media activities.In addition to my corporate role, I also serve as the President of the Board of Directors of the Brazilian Cycling Confederation (CBC), where I work to promote and support the development of cycling as a sport, lifestyle, and mobility option. I have a degree in Marketing, a postgraduate specialization in Business Administration, and an MBA in Business Management from FIA/USP. I am fluent in English and Spanish. I am passionate about creating value for customers, partners, and stakeholders, and driving growth and innovation in the cycling industry.