Eduardo Rosenthal

Eduardo Rosenthal Email and Phone Number

Business Development Latam en RETAILOGIC | Marketing Comercial, Comunicaciones de Marketing @ RETAILOGIC
Eduardo Rosenthal's Location
Greater Buenos Aires, Argentina
About Eduardo Rosenthal

Soy Eduardo Rosenthal, un profesional con más de 25 años de experiencia en el desarrollo de negocios, servicios y planes de marketing en mercados de consumo masivo, entretenimiento y productos farmacéuticos en Latinoamérica. Mi formación y trayectoria me han brindado las habilidades necesarias para gestionar el P&L, el análisis, los pronósticos, los stocks, la investigación de mercado, el retail omnicanal, el trade marketing, el merchandising, los medios y las promociones.Actualmente, trabajo como Business Development Latam en RETAILOGIC, una empresa líder en soluciones de inteligencia artificial y análisis de datos para el sector retail. Mi responsabilidad es apoyar al equipo de ventas en la prospección, comprensión, personalización y presentación de soluciones, así como en el desarrollo y renovación de contratos, buscando oportunidades de crecimiento rentable y estableciendo relaciones estratégicas con los stakeholders internos y externos. Mi misión es contribuir al éxito de los clientes, ofreciéndoles programas de lealtad innovadores y efectivos que incrementen la frecuencia y el valor de compra de los consumidores. Me apasiona el marketing y el uso de la tecnología para mejorar la experiencia y la satisfacción de los clientes.

Eduardo Rosenthal's Current Company Details
RETAILOGIC

Retailogic

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Business Development Latam en RETAILOGIC | Marketing Comercial, Comunicaciones de Marketing
Eduardo Rosenthal Work Experience Details
  • Retailogic
    Business Development Latam
    Retailogic Jun 2017 - Present
    Reporting to Global Director, responsible for Business Development for Argentina, Uruguay, Paraguay, Bolivia, Chile, Peru, Ecuador Colombia, Panama, Costa Rica, Guatemala & Honduras My responsibilities are: Support the sales team prospecting, understanding voice of customer, customizing solutions, providing high impact presentations and assisting in the overall development of contract opportunities, Support all contract renewals processes, looking forward to securing business while also seeking profitable growth opportunities through the expansion of the service and product scope, Establish and maintain strategic relationships with external and internal stakeholders, targeting customer's decisions makers at multiple organizational levels (site and corporate), Provide assistance to the project management team during program implementation stage, explaining scope, supporting the organization of contract kick offs, Review contract KPIs and P&L to monitor program performance, participate in key program reviews with customer's, triggering actions to ensure a long-term profitable relationship for both parties, Participate in internal strategic discussions and commercial planning, Monitor market trends in maintenance, reliability and asset management practices, Identify End-To-End service innovation opportunities and new potential competitive advantages.
  • Tcc Global
    Project Manager
    Tcc Global Feb 2007 - May 2017
    tcc - The global leader in changing shopper behaviour. With 21 European offices, 9 in Asia, 1 in North America and 2 in Latam with over 600 employees and a turnover of over €500 million, TCC designs and implemnts loyalty campaigns for the worlds' leading retailers that increase total store sales by improving frequency.Responsible for the implementation of loyalty program projects for retailers in Latin America, including:• Programme analysis: calculation and financial set up of loyalty campaign, analyzing and interpreting retailer CRM and market data, programme control through analyzing and interpreting sales results and trends, financial closing and evaluation of lresults. • Operations: Overseeing the production of the rewards in Europe and Asia and the final provision to Latin America. Monitoring and analysing inventory, Suply Chain, customs clearence, distribution of goods and facility layout• Project management: , planning and implementation POS material, Omnichannel, planning and secure logistical process, start and management of the lcampaign, control through analysis and interpretation of sales results and data trends. Contact with all involved internal departments / external parties: logistics, design agencies and customers. • Commercial/sales support: preparation meetings/proposals in cooperation with sales manager, manage programme with the retailer, support retailer with in-store execution, commercial evaluation of the campaigns.• Reporting: provide weekly and monthly programme results.Accomplishments• Increase customer turnover of up to 18%• Forecast Accuracy increase from 87% to 98% from 2007 to 2016 • Reduction of direct programme expenses 12% by implementing upfront direct deliveries
  • Ferring Pharmaceuticals
    Product Manager
    Ferring Pharmaceuticals 2003 - 2005
    Responsible for the strategy, roadmap, and feature definition for Urulogy product range.Marketing, forecasting, and profit and loss (P&L) responsibilities. Commercial Support, Auditing data totals, Align actual figures with internal departments. Organization of symposium and seminars for opinion leaders.• Design and implementation for Argentina of the Citramar® Consumers Benefits Programme achieving a sales increase of 300% during the second Semester 2004. • Change of image of the Desmopresin® trademark for Argentina, Chile and Colombia market places. Creation of an informative Web page with an advisory service, Press campaigns development in order to obtain general awareness for the treatment of different diseases. Achievement of a sales increase of 35% for the whole region in 2004.
  • Grant & Bowman Ltd International Stock Distributors
    Business Development L.A
    Grant & Bowman Ltd International Stock Distributors Oct 2002 - Apr 2003
    Latin America Business Unit development for the purchase of stocktaking surplus in Argentina, Uruguay and Chile for Grant & Bowman
  • Hasbro
    Product Manager
    Hasbro 1999 - 2002
    Media Plan responsible for Latin America, product pricing analysis, P&L financial set up for local production, analysis of retailer CRM and market data; planning and secure logistical imports and exports; support retailer with in-store execution for toy seasons, content creation, sales support and staff motivation. • Hasbro’s Boys Business Unit development for Argentina, Chile, Uruguay and Paraguay (Star Wars™, Pokemon™ y Action Man™).• Project coordination together with the Operation Department for local manufacturing and export activities of table games for Hasbro Inc. branches in Latin America and with a profitability improvement of 15% for the year 2000. • Disney™ product line expansion development carrying out a cost savings programme of 35% manufacturing products in Brazil. • Development of Gas Stations Mini Markets for Majorette™ with a sales increase of 300% in 2000.
  • Banco Galicia
    Loan And Credits Department, Account Manager
    Banco Galicia 1996 - 1999
    Financial, ratios and trend analysis as well as the creation of projections and a detailed analysis of global cash flows and impact of proposed loans. Optimize profitability and minimize risks.

Eduardo Rosenthal Skills

Data Analysis Business Analysis Sourcing Program Management Logistics Management Estrategia Estrategia De Mercadotecnia Marketing Communications Comunicaciones De Marketing Liderazgo De Equipos Multidisciplinarios Mercadotecnia Project Management Loyalty Latam Business Strategy

Eduardo Rosenthal Education Details

Frequently Asked Questions about Eduardo Rosenthal

What company does Eduardo Rosenthal work for?

Eduardo Rosenthal works for Retailogic

What is Eduardo Rosenthal's role at the current company?

Eduardo Rosenthal's current role is Business Development Latam en RETAILOGIC | Marketing Comercial, Comunicaciones de Marketing.

What schools did Eduardo Rosenthal attend?

Eduardo Rosenthal attended Universidad Tecnológica Nacional, Universidad De Ciencias Empresariales Y Sociales, Amos Comenius Gymnasium.

What skills is Eduardo Rosenthal known for?

Eduardo Rosenthal has skills like Data Analysis, Business Analysis, Sourcing, Program Management, Logistics Management, Estrategia, Estrategia De Mercadotecnia, Marketing Communications, Comunicaciones De Marketing, Liderazgo De Equipos Multidisciplinarios, Mercadotecnia, Project Management.

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