Eduardo Solana Morales

Eduardo Solana Morales Email and Phone Number

Asesor en Finanzas Personales, Marketing and Sales @
Eduardo Solana Morales's Location
Mexico City Metropolitan Area, Mexico
Eduardo Solana Morales's Contact Details

Eduardo Solana Morales work email

Eduardo Solana Morales personal email

n/a
About Eduardo Solana Morales

I'm an MBA with a rich 35-year tenure as a Brand Director, honing my skills within the retail, automotive, and consumer goods sectors. My career has been devoted to the commercial arena, where I've turned underperforming entities into market leaders. In my most recent role, I commanded four agencies and five points of sale in the automotive industry. I steered this team from ranking last nationally to securing the coveted first place, consistently surpassing KPIs. My diverse expertise covers the training and integration of high-performance teams, Business Management, Sales and Marketing, After Sales, Quality, and Administration across various companies. I take immense pride in my ability to build successful companies and products, foster high-performance teams, and cultivate deep customer engagement. Under my stewardship, companies have witnessed a surge in Share of Market (SOM), Sales, and Profits while simultaneously reducing expenses and optimizing the client portfolio. I take honor in this transformative impact and the positive legacies I've left behind. My passion and objectives are crystal clear: propel companies to the apex of their categories, foster a healthy and enjoyable organizational climate via positive leadership, and exceed shareholder expectations—all while winning the hearts of customers. Join me in this journey of transformation, and let's lead your company to its pinnacle.

Eduardo Solana Morales's Current Company Details
Autónomo

Autónomo

Asesor en Finanzas Personales, Marketing and Sales
Eduardo Solana Morales Work Experience Details
  • Autónomo
    Asesor En Finanzas Personales, Marketing And Sales
    Autónomo
  • Autónomo
    Asesor En Finanzas Personales, Marketing & Sales
    Autónomo Mar 2024 - Present
    Mexico City, Mexico
    Responsabilidades:• Desarrollar y gestionar una cartera de clientes.• Desarrollar estrategias comerciales hacia el Buyer Persona, a través de campañas SEM, SEO, BTL y ATL.• Analizar el mercado de Protección, Ahorro y Retiro para incrementar el SOM del negocio.• Gestionar la relación comercial, marketing y postventa de los diferentes clientes.• Establecer procesos y controles para la administración de la cartera de clientes.• Generar y presentar los resultados mensuales.• Establecer una capacitación constante del sector.Logros:• Desarrollé un plan comercial para llegar al buyer persona. • Establecí un contacto directo y constante con los clientes.• Implementé juntas y reportes diarios de seguimiento.• Me certifiqué como agente de seguros ante la CNSF.• Desarrollé una BD de +500 prospectos.
  • Jaguar Land Rover Mexico Oficial
    Head Of Business
    Jaguar Land Rover Mexico Oficial Jul 2023 - Jan 2024
    Mexico
    Responsabilidades:• Desarrollar y gestionar una cartera de clientes.• Desarrollar estrategias comerciales hacia el Buyer Persona, a través de campañas SEM, SEO, BTL y ATL.• Analizar el mercado de Protección, Ahorro y Retiro para incrementar el SOM del negocio.• Gestionar la relación comercial, marketing y postventa de los diferentes clientes.• Establecer procesos y controles para la administración de la cartera de clientes.• Generar y presentar los resultados mensuales.• Establecer una capacitación constante del sector.Logros:• Desarrollé un plan comercial para llegar al buyer persona. • Establecí un contacto directo y constante con los clientes.• Implementé juntas y reportes diarios de seguimiento.• Me certifiqué como agente de seguros ante la CNSF.• Desarrollé una BD de +500 prospectos.
  • Renault Placa Azcapotzalco
    General Manager / Brand Director
    Renault Placa Azcapotzalco Mar 2017 - Mar 2023
    Mexico City
    Responsibilities:• Direct, lead and supervise 4 car agencies, Renault brand (Azcapotzalco, Vallejo, Ecatepec and Pachuca) and 5 points of sale (Tula, Tulancingo, Tecámac, Tizayuca and Sahagún), with an annual turnover of $ 800 MM Ps, with a team of 13 managers, total of 200 employees.• Develop, negotiate the Fleet channel with potential customers such as: Grupo Carso, Total Play, Mars, Element, AVIS, Toks, ALD, Tip Auto, Soriana, Landux, SEDENA, HERTZ, Amazon, Liverpool, Mercado Libre, 99 Minutos, DHL, Estafeta, Traxion, Chipilo, Banregio, Stanhome, Arrendadora y Factor Banorte, BTLC, Ari Fleet, ABC Leasing, Nestlé, GSA Leasing, Palacio de Hierro.• Analyze the automotive market and competitor sales to increase the SOM through SEM and SEO, BTL and ATL campaigns.• Manage and administer the financing of Plan Piso and negotiate with the Brand the allocation of vehicles.• Increase customer retention to your maintenance service through social media campaigns, manage and decrease spare parts inventory and increase staff productivity through the practice of the KAZEN system.• Generate and present the monthly results to the members of the Board: Owners, Directors and Controller of the Group.Achievements:• I managed to take the agencies from 72nd place to 1st place nationally, with reported sales in 2022 of 2,814 units.• I developed the fleet sales channel, with a nationwide reach, through lessors, which allowed us to generate an increase in sales of 26%.• I established a fuel management control, through electronic cards with which it allowed us to reduce expenses by 40%.• Improved the purchasing process of new and pre-owned units, managing inventories and purchases, which allowed us to increase profits by 66%• I implemented weekly meetings with the different business units, establishing preventive and corrective strategies to follow up on the KPIs of all areas which led us in Dec 2022 to win the DOTY award.
  • Grupo Soni
    General Manager
    Grupo Soni Dec 2009 - Apr 2015
    State Of Mexico
    Responsibilities:• Direct, lead and supervise LP GAS plants of the brands: Sesgas, Garza Gas and Gas Residencial, located in the State of Mexico, with a monthly turnover of 4,000 Tons, with a team of 7 managers, for a total population in the company of 295 employees.• Develop, negotiate the institutional channel and increase market share through negotiations with potential clients such as: Comercial Mexicana, Alsea, Soriana, Toks, Alpura, Wal-Mart, Sanborns, P&G, Pascual, PRB, Bonafont, Jarritos.• Analyze the LP Gas market and competitor sales to increase SOM through SEM and SEO, BTL and ATL campaigns. Increase customer retention through social media campaigns.• Manage and administer the supply of LP Gas through PEMEX, as well as control the inventories of warehouses and autotankers.• Generate and present the monthly results to the members of the Board: Directors and Deputy Directors of the Group.Achievements:• I developed a condominium manager through forming a technical and administrative team, and implementing campaigns in social networks which increased with 350 new domestic customers.• I developed the digital marketing strategy, Image Manual, loyalty program and ATL and BTL media campaigns that allowed to increase sales by 40%.• I established a Ri505 digital system in the delivery units to improve inventory control, which allowed to increase operating profit by 28%.• I trained weekly managers of each business unit in time management and budget management and thus reduced expenses by 25%.
  • Ser Grande
    Commercial Director
    Ser Grande Jan 2006 - Nov 2009
    Mexico City
  • La Cubana
    Commercial Director
    La Cubana May 2008 - Aug 2008
    Mexico City
  • Sky
    Deputy Commercial Director
    Sky Jul 2005 - Dec 2005
    Mexico, City
  • Globos Smits
    Commercial Director
    Globos Smits Jan 2005 - May 2005
    Guadalajara, Jalisco, Mexico
  • Ingram Micro
    Marketing Manager
    Ingram Micro Jun 2004 - Oct 2004
    Mexico City
  • Pilgrim'S
    Marketing Group Manager
    Pilgrim'S Nov 2003 - Mar 2004
    Mexico City
  • 20Th Century Fox International Corporation
    Marketing Manager
    20Th Century Fox International Corporation Dec 2002 - Nov 2003
    Mexico City
  • Nestlé
    Marketing Manager
    Nestlé Aug 2002 - Oct 2002
    Mexico City
  • Pepsico
    Brand Manager / Category Manager / Commercial Manager
    Pepsico Dec 1993 - Jul 2002
    Mexico City
  • Procter & Gamble
    Promotions Supervisor
    Procter & Gamble Jul 1993 - Nov 1993
    Mexico City
  • Comercial Mexicana
    Cashier
    Comercial Mexicana Nov 1988 - Jan 1989
    Mexico City

Eduardo Solana Morales Skills

Estrategia Empresarial Liderazgo De Equipos Gerencia De Ventas Estrategia Business Strategy Estrategia De Mercadotecnia Mercadotecnia Ventas Publicidad Marketing Negotiation Team Leadership Strategy Sales Management Advertising Management New Business Development Marketing Digital Mercadotecnia En Medios Sociales Estrategias De Mercado Plan De Marketing Plan De Negocio Marketing Comercial Marketing De Productos Ventas Al Por Menor Proceso De Ventas Desarrollo De Productos Desarrollo Empresarial Business Planning Strategic Planning Marketing Strategy

Eduardo Solana Morales Education Details

Frequently Asked Questions about Eduardo Solana Morales

What company does Eduardo Solana Morales work for?

Eduardo Solana Morales works for Autónomo

What is Eduardo Solana Morales's role at the current company?

Eduardo Solana Morales's current role is Asesor en Finanzas Personales, Marketing and Sales.

What is Eduardo Solana Morales's email address?

Eduardo Solana Morales's email address is la****@****.com.mx

What schools did Eduardo Solana Morales attend?

Eduardo Solana Morales attended Universidad Iberoamericana, Ciudad De Mexico, Universidad Iberoamericana, Ciudad De Mexico, Universidad Iberoamericana, Ciudad De Mexico, Universidad Iberoamericana, Ciudad De Mexico, Universidad Iberoamericana, Ciudad De Mexico, Centro Universitario Mexico (Cum).

What are some of Eduardo Solana Morales's interests?

Eduardo Solana Morales has interest in Social Services, Economic Empowerment, Civil Rights And Social Action, Environment, Disaster And Humanitarian Relief, Human Rights.

What skills is Eduardo Solana Morales known for?

Eduardo Solana Morales has skills like Estrategia Empresarial, Liderazgo De Equipos, Gerencia De Ventas, Estrategia, Business Strategy, Estrategia De Mercadotecnia, Mercadotecnia, Ventas, Publicidad, Marketing, Negotiation, Team Leadership.

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