Eduardo Tarasca Email & Phone Number

Campbell, Ca, Us

Building and leading the solutions marketing team to analyse select vertical industry buyer needs and latest trends to inform messaging, value propositions and go-to-market strategy. Managing the development of vertical industry materials for marketing, sales and channel partners, and supporting sales enablement activities. Leading vertical industry solution launches in collaboration with regional demand generation teams and product management/sales engineers.

Chiyoda-Ku, Tokyo, Jp

Developed and led the product marketing and digital marketing functions for the SMART World team (50+ ppl ‘start-up’ inside the NTT Group). Defined and implemented marketing and communication strategies with differentiated campaigns and tactics across key target industries (e.g., public sectors, manufacturing, transportation etc.). Managed sales enablement, partnership marketing (incl. Dell Technologies, Intel etc.) and content production while working closely with external agencies and other NTT Operating Companies globally.

London, United Kingdom , Gb

Developed and implemented a global strategic AR program for the newly formed NTT Ltd. Started in Dimension Data to manage strategic engagements with analysts and advisors (e.g. Gartner, Forrester, IDC, ISG) during the internal integration project which culminated in the launch of NTT Ltd. Improved NTT position in key ranking reports, strengthened brand equity and contributed to increase marketing-generated pipeline.

Managed team of 5 and several external agencies to deliver high impact AR, PR, Digital & Content marketing programs to reposition Arkadin as Cloud Communications expert. Delivered actionable market insights to senior stakeholders to support decision-making and business planning, identify potential M&A targets, competitor data and buyers’ priorities.

Tokyo, Chiyoda-Ku, Jp

Selected to represent Arkadin within its parent company with the goal of increasing commercial synergies and enhancing sales expansion by creating joint offers.Defined sales enablement strategy and managed content production.

London, England, Gb

Delivered strategic global projects to financial services clients on different topics such as corporate payments, mobile payments, e-commerce and acquiring services. Responsibilities included writing proposals, creating presentations, conducting competitor intelligence studies and delivering findings to senior stakeholders.

London, England, Gb

Worked as a research consultant for several organisations across financial, healthcare and non-profit verticals: - Euromoney Institutional Investor: Conducted research on structured products industry; - FreshMinds: Conducted research for pharmaceutical clients; - Street Kids International: Established strategic partnerships with NGOs in South Africa.

Milano, Mi, It

Conducted a study on migrant remittances and local economic development. Collected data in three villages across Senegal measuring the potential role of remittances for long term investment in income-generating sectors. Completed an MSc thesis (First Class Hons.) based on research findings.

Za

Worked in three Cape Town townships overseeing the production, marketing and distribution of locally-grown produce. Assisted in developing optimal and efficient product distribution systems.

Aubervilliers, Île-De-France, Fr

Conducted comparative quantitative research studies working within a team of economic-demographic researchers specialising on fertility, family, youth and sexuality.

Mba Essentials Course

Msc, Population And Development

Erasmus, Political Science

Bsc International Relations, International Relations