Eduardo Torres Email & Phone Number

Los Angeles, California, Us

Chattanooga, Tn, Us

• Lead and oversee a dynamic integrated media marketing team overseeing the Trustmark client, offering strategic direction and hands-on support in executing campaigns across diverse channels, encompassing Paid Social Media, Programmatic Advertising, CTV, Video, and traditional media.• Implement pixel and conversion API technology to enhance tracking capabilities and facilitate data-driven decision-making processes within media campaigns.• Utilized client content on network platforms to enhance user experiences and engagement.• Analyzed and optimized campaigns to meet client campaign metrics, ensuring efficient allocation of resources.• Produced and delivered scheduled reports such as Weekly Optimization Reports and Post-Buy Analyses to clients.• Collaborated closely with agency partners including PR, Content Management, and Creative Agencies to align strategies and objectives.

Chattanooga, Tn, Us

• Oversee a dynamic integrated extended media marketing team, guiding strategic direction and offering hands-on support in executing campaigns across diverse channels (Paid Social Media, Programmatic Advertising, CTV, Video, and traditional media) for multiple clients, including Trustmark Bank, and Mckee (Little Debbies, Sunbelt Bakery, Drakes).• Direct the development, execution, and presentation of comprehensive media plans, serving as the primary authority for channel planning and budget allocations across all media channels.• Analyze research findings to develop media strategies grounded in audience insights, driving informed channel planning decisions.• Oversee end-to-end development and execution of media plans with annual budgets ranging from $5-10 million, ensuring optimal results within budget constraints.• Maintain regular client communication and collaboration with cross-functional teams to ensure alignment of messaging and tactics, maximizing the impact of integrated marketing efforts.• Utilize expertise in the media funnel to develop actionable strategies targeting consumers across all stages of their journey, while providing ongoing training and mentorship to empower associates for effective campaign management and client relationship building.

Chicago, Il, Us

• Developed multimedia plans and annual strategies for premium beauty brands within the Puig portfolio.• Independently conceptualized, planned, and led regional award-winning content creation activations for special Puig activations.• Established and nurtured vendor relationships to optimize negotiations, resulting in budget efficiencies and innovative white label content solutions.• Conducted in-depth analysis of marketing, industry, and consumer insights to inform client and agency media needs, generating comprehensive competitive reports for premium brands.• Served as the regional digital lead for all brands, emphasizing innovation, efficiency, and negotiation tracking in social, video, and programmatic spaces.• Provided regional brand guidance for LATAM by collaborating with over 5 local offices, delivering regional perspectives for global initiatives and guidelines.

Chicago, Il, Us

• Digital Media Associate for Visa until June 2017.• Digital Media Associate for Merck until February 2018.• Managed digital paid initiatives, and executed all digital implementation and overseeing across various platforms and publishers (Social, Display, Search, Video, Mobile, Ad Serving, Programmatic).• Media Planning, developing strategies, forecasting for Visa campaigns and Merck Campaigns.• Supporting local markets, including weekly status calls, training, and invoice processing.• Managing campaigns and meeting the clients KPI’s, analyzing and reporting performance.• Part of a successful pitch for the LÓreal account. (Contributed to the final presentation, displaying Publicis One capabilities, Planning, Strategy, Reporting Solutions, etc.)• Part of a successful pitch for the Marriott account. (Contributed to the final presentation, aided with Strategy, Planning, Research, Reporting, etc.)

Chicago, Il, Us

• Digital media associate on the Visa LATAM account until October 2016.• Executed all digital implementation and overseeing across variousplatforms and publishers (Social, Display, Search, Video, Mobile, Ad Serving, Programmatic).• Communication with vendors, and creative agencies to publish all media campaigns.• Reporting via Powerpoint presentations, excel spreadsheets, and verbal communication.• Supporting local markets, including weekly status calls, training, and invoice processing.• Managing campaigns and meeting the clients KPI’s, analyzing and reporting performance.• Opening work orders, as well as processing invoices at a regional level.

• Training Development, Hiring & Wage determination• Greeting guests upon arrival, making meal suggestions, recommending specials, and answering questionsregarding food, beverages, allergies and service.• Scheduling, and Resolution conflict• Observed and ensured that guest experience is the upmost best it can be.• Responsible for closing restaurant, sorting accounts, and depositing money.

London, Gb

• Part of the opening group at the Topshop & Topman 5th Ave location in New York City.• Assembled merchandising stands manually and organized stockroom.• Organized jewelry display properly according to space, environment, and costumer needs.• Represented the brand in a positive manner by wearing Topshop clothing daily in a fashionable way.• Relaying useful information to corporate, inputting new ideas into weekly reports.• Received letters of recommendations for outstanding performance.

• Greeted guests with warm smile, presented them with the menu, made suggestions, pushed specials, andanswered questions regarding food, beverages, allergies and service.• Took orders, informed kitchen, and assured meals arrived together and timely.• Responsible for closing restaurant, sorting accounts, and depositing money.• Garnished dishes according to chefs request.Skills

• Greeted guests with warm smile, presented them with the menu, made suggestions, pushed specials, andanswered questions regarding food, beverages, allergies and service.• Took orders, informed kitchen, and assured meals arrived together and timely.• Responsible for closing restaurant, sorting accounts, and depositing money.• Garnished dishes according to chefs request.Skills

Bachelor’S Degree, Major In Psychology, Minor In Women And Gender Studies

Biology, General