Eduardo Cabrer Email & Phone Number

➔ I lead research for Google sustainability, Diversity, Equity, and Inclusion (DEI), and Artificial Intelligence (AI). My investigation focuses on how to deploy content, ideas, and concepts that resonate with brand audiences across Spanish-speaking Latin America.➔ For Toyota, I identify brand growth opportunities for the organization and its vehicle catalog. Through sociological and anthropological research, I develop strategic initiatives for attracting new customers while maintaining… Show more ➔ I lead research for Google sustainability, Diversity, Equity, and Inclusion (DEI), and Artificial Intelligence (AI). My investigation focuses on how to deploy content, ideas, and concepts that resonate with brand audiences across Spanish-speaking Latin America.➔ For Toyota, I identify brand growth opportunities for the organization and its vehicle catalog. Through sociological and anthropological research, I develop strategic initiatives for attracting new customers while maintaining the company's reputation and salience. This approach instills confidence in the effectiveness of our strategies and their potential to drive reach and growth.➔ At Constellation Brands, I'm instrumental in developing and implementing PR strategies that have significantly strengthened relationships between the brand and its stakeholders in Mexico, the US, and Canada. These efforts have successfully highlighted the company's positive contributions to education, job creation, and environmental sustainability, providing reassurance about our commitment to societal well-being.➔ For YouTube, I utilize forward-thinking research to identify patterns, social signals, and future trends impacting YouTube's platform, audience, and adoption among new generations. I also develop strategies to enhance brand growth across Latin America. Show less

➔ Expanded the agency's international presence by bringing three critical accounts in the US and Canada in less than six months.➔ Architected the Business Innovation Center, a consultancy unit that questions myths, incongruencies, and rhetoric to provide effective long-term solutions for brands such as Bayer, Coca Cola and Mondelez.➔ Ideated client-agency sessions to align brands with their audiences' realities by observing behaviors and immersing in how the user feels and… Show more ➔ Expanded the agency's international presence by bringing three critical accounts in the US and Canada in less than six months.➔ Architected the Business Innovation Center, a consultancy unit that questions myths, incongruencies, and rhetoric to provide effective long-term solutions for brands such as Bayer, Coca Cola and Mondelez.➔ Ideated client-agency sessions to align brands with their audiences' realities by observing behaviors and immersing in how the user feels and thinks that cascaded in examples such as how Trident can work their appeal to new generations and how JTI selects the correct music festivals for their budget allocation. Show less

Mexico City, Mexico

➔ Managed a team of 6 direct and 54 indirect reports to construct effective content strategies for brands such as Coca-Cola, Jumex, and Mondelez.➔ My team and I won 66% of pitches from a total of 71 pitches and projects that we participated in during that period.

➔ Advised Nestlé, Mondelēz, Play-Doh, Novo Nordisk, KFC, among other brands onhow to make sense of the human truths behind their business problems andhow to use this to attain positions of power.➔ Taught my team (12 reports) how to observe patterns and craft e ffectiveconcepts to solve our clients’ short and long-term goals through the practical application of social and behavioral sciences.

➔ Told Uber’s story in 113 cities across LatAm, launching empathic and successfulstrategies by finding patterns and acting according to the customs, heritage,and policies of every region without neglecting brand growth.➔ Developed the brand building campaigns for the launch UberEats acrossSpanish Speaking LATAM (60+ cities).➔ Led online channels copy strategy, owning 50%+ of user and driver acquisitionfor the region.➔ Streamlined complex and fast-paced… Show more ➔ Told Uber’s story in 113 cities across LatAm, launching empathic and successfulstrategies by finding patterns and acting according to the customs, heritage,and policies of every region without neglecting brand growth.➔ Developed the brand building campaigns for the launch UberEats acrossSpanish Speaking LATAM (60+ cities).➔ Led online channels copy strategy, owning 50%+ of user and driver acquisitionfor the region.➔ Streamlined complex and fast-paced regulatory issues for each region whenlaunching products while collaborating with channel managers, marketing, operations, and legal teams to influence government legislation. Show less

➔ Kept a team of UX designers, researchers, and copywriters in constant strategydevelopment aimed to push digital media to more sophisticated markets.➔ Served as Cinépolis’ strategist by producing ideas for their digital businessunits (App, website, innovation, and charity crowdfunding).

➔ Spearheaded tech-based solutions (AR, VR, App development, voice assistants,and machine learning) for the marketing ventures of Danone, Mattel, Unilever, Best Buy, and NBA.

Executive Education, Strategy

Coursework included excellence, empathy and observation as key distinctive opportunities and clients as co-producers.

Executive Education, Leadership

Studies in persuasion, social influence, feedback, negotiation, how to build trust and listening as a tool for growth.

Webscout X7

Course on creativity and innovation. The skills developed included insight immersion, social currencies, copywriting and prototyping.

Bachelor Of Arts - Ba, Audiovisual Arts

Focused on storytelling, philosophy, screenwriting, art analysis, multimedia formats, audiovisual heritage and language.