With over 35 years of family legacy in the industrial real estate sector, I’ve been deeply connected to this dynamic industry, understanding its challenges and opportunities from the inside out. This lifelong experience, combined with my passion for innovation and technology, led me to co-found Kraud, a Proptech startup that represents the digital transformation of our family’s business.At Kraud, we are reimagining industrial real estate development. Our platform streamlines collaboration among stakeholders—landowners, developers, investors, brokers, and property managers—while leveraging cutting-edge technologies like blockchain to enhance transparency and efficiency.Kraud bridges decades of expertise with a future-focused approach, democratizing access to investment opportunities and simplifying complex processes. By focusing on Mexico’s unique nearshoring potential and its pivotal role in global trade, we deliver scalable, sustainable solutions to unlock value for all stakeholders.Let’s connect to discuss how innovation can shape the future of real estate and investment.

LiveRamp’s (NYSE: RAMP) Connectivity & Ecosystem team ensures that brands can connect their 1p and 2p data to publisher inventory, ensuring that platforms can use and transact on LiveRamp’s identifier - RampID.► Led the successful adoption of LiveRamp's Authenticated Traffic Solution by publishers, increasing market penetration in Mexico by 100% and solidifying LiveRamp's position as a key industry partner in the region.► Spearheaded cross-functional go-to-market strategies, driving +100% growth in product adoption and fostering long-term business partnerships.

Xandr (Acquired by Microsoft in 2022) is a leading open technology platform powering a global marketplace for buyers and sellers of premium advertising content worldwide.► Consistently exceeded sales targets, achieving over 100% of quota each quarter, driving significant financial performance growth, and mentoring a team of 13 across 300 client accounts.► Drove relationships with the most senior leadership of Xandr's clients and partners and worked closely with the internal leadership team to define and implement go-to-market strategies.► Established and nurtured strategic partnerships with key networks and publishers, contributing to 70% of regional revenue and positioning Xandr as a market leader.

Hexagon Data (acquired by Nateevo in 2022) specializes in Advertising and Marketing Technologies, Programmatic Advertising, Customer Data Management (CDP), Data Analytics, and Marketing Data Strategy. Designed from concept to launch, all products, technologies, and partnerships to provide meaningful solutions to help clients achieve their business goals. ► Built and scaled a team of 50+ professionals, securing over 40 clients across 10 countries and launching innovative AdTech solutions in partnership with Salesforce, Adobe, and Oracle.► Achieved exponential 10X Y/Y growth from the first year of operations, leading to Hexagon Data's acquisition, cementing its position as a LATAM customer data strategy leader.► Created a positive work culture that took Hexagon Data from an idea to becoming the leader in LATAM's customer data analysis and strategy.

Developed and delivered courses in digital marketing strategies and advertising technology, training over 200 professionals and students. Focused on upskilling professionals in AdTech innovations and their application in the LATAM market.

In charge of pursuing every company dedicated to the Digital Marketing industry in Mexico to develop initiatives and actions that help increase the ad spend in the country.► Acquired +170 members, ensuring collaboration among them with a two-member team.► Fostered relationships between participating members and helped generate 9 committees, improving members' participation from 20% to 60%. ► Created 3 new committees in 2 years and published 4 White Papers.

► Launched two key initiatives that positioned OMC products among the top publishers in Mexico.► Ranked as the #1 Data Management Platform seller for Oracle Marketing Cloud in Mexico, achieving 174% of FY2016 quota and securing the first-ever SMS-Responsys deal in the country.

► Developed practical and scalable solutions to improve sales by 20% Y/Y, providing ongoing input to Sales Managers and defining sales strategies, resulting in +30 new accounts in 1 year.► Improved company's reputation through several promotional programs that optimized revenue levels in a saturated market.