• Construction of the Branding strategy for the Honda Automotive Brazil brand, ensuring that key messages, attributes and positioning are communicated clearly and effectively at all points of contact with B2B and B2C audiences.• Marketing Project Leader, managing product launch campaigns with the 360° Communication plan on and offline.• Coordination of events and sponsorship activities for brand activation and vehicle exposure.• Management of Advertising and Promotion Agencies, 3D production studios, logistics operator,and suppliers in general.• Support for the dealer network, providing content, materials, and media plans to enhance lead generation and sales growth.• Project budget management, ensuring the optimization of budgetary resource utilization.

• Support for Product Marketing and Sales teams with Trade Mkt strategies.• Development, production, and distribution of materials for Points of Sale.• Management of advertising and promotion agencies, and suppliers in general.• Structuring of the strategic plan with a focus on Sell-Out.• Key point in the management of Promotional Campaigns and Sales Incentive Programs.• Analysis of Shopper behavior research and Nielsen data.

• Planning and implementation of Communication, Promotion, and Relationship strategies.• Management of the e-commerce platform, sales performance metrics, and indicators.• Partner relationship management to expand the product portfolio.

• Development and structuring of Management Reports (Summarized, analytical, and graphical).• Pricing of proposals in collaboration with the Sales team.• Direct management of five employees from the technical and administrative team.

• Development of digital marketing strategies aligned with brand objectives.• Structuring of digital action plans (Media, Content, Social, Platforms, etc.).• Project management for the development of online platforms (Website, blog, e-commerce, etc.).