Business Strategy Executive, over +25 years in the market works with Project Management, Product Strategy, Partnership Development, Customer Journey and Channel Strategy, with management of +R$ 500MM Budget/year.Leadership of the entire Life-Cycle of Project Management, from the analysis of demands VS business strategy, budget management, generation of briefings / delivery schedules, to process mapping, analysis of the customer journey, hiring / relationship with suppliers etc.He also works with Product Management, leads market analysis, creation of new products, relationship rules, strategy for brand positioning and sales, operational performance monitoring, budget management, quality, among other fronts.In addition to his experiences, he manages large B2B accounts, leading strategic negotiations with various market segments, customizing financial / insurance services / products to the reality of each client.An engineer graduated from Instituto Mauá (IMT), he also holds MBAs in Business Administration (FGV), Economics & Business Management (USP) and Retail Management (FIA), in addition to an international extension at Youngstown State University.With international experience, he is fluent in English and Spanish.Results-oriented, supports organizations in building high-performance teams and brands.Core Skills:+ Strategic Planning + Project Management + Product Strategy+ Sales Strategy+ Operations Efficiency + Strategic Partnerships + Customer Journey+ People Leadership
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Senior Product Manager | Personal Lines (Motor & Property)Zurich Insurance Company Ltd Jan 2022 - Feb 2023São Paulo E RegiãoLeader in the Products area, he was responsible for the entire strategy of the Automotive & Elementary Branches portfolio, acting 360° in product management and in the creation of the value proposition of each of the fronts (acquisition, monetization and loyalty), delivering ~27% of the company's sales, and focusing on the customer journey.Key activities:+ Market, competitors and trends analysis+ Portfolio planning: sales potential, process creation, financial analysis+ Development of new products, interfacing with all strategic areas of the group+ Analysis of the customer base, generating new sales segmentations and offers+ Elaboration of the internal communication plan and for the market+ Interface with the quality team, diagnosing opportunities through the voice of the customer+ Prioritization of projects, analyzing the return of each of them (aligned with the business strategy)+ Leadership of 4 people -
Senior Project Manager | Channel Efficiency & Strategic PartnershipsZurich Insurance Company Ltd Jul 2018 - Jan 2022São Paulo E RegiãoProject Manager, was responsible for structuring/developing demands with Retail, working with: + Project Planning with focus on channel efficiency and strategic partnerships+ Project analysis, focusing on feasibility and prioritization of demands+ Management of all project implementations, ensuring efficiency, deadlines and quality+ Review of the insurance contracting model, simplifying adherence in Digital and Physical Channels+ Partnerships with Banks (Bancassurance), for hiring Auto Insurance in the financing journey+ Responsible for the first project in the company's agile methodology+ Squad leadership with ~40 people in the team
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Head Of Business Strategy | Retail SegmentCiti Sep 2015 - May 2017São Paulo E RegiãoManagement of ~300 accounts with Payroll, was responsible for business strategy with a focus on monetization / loyalty, leading fronts for:+ Business planning with a focus on account profitability+ Analysis of potential business, creating new segmentations / value propositions+ Portfolio strategy, focusing on product customization+ Interface/relationship with clients, proposing solutions aligned with the business+ Performance management of each portfolio, with + 18% in revenue+ Leadership of 6 people -
Superintendent Of Infrastructure & Customer Journey | Retail SegmentSantander Brasil Jun 2010 - Dec 2014São Paulo E RegiãoDefinition of the Infrastructure and Customer Journey strategy for all 3.6K branches of the bank, was responsible for mapping, structuring / implementing and developing the customer journey within the branches, standardizing structures, processes, service models, indicators etc, with management of ~R$ 500MM Budget.Highlighted the launch of the Select Segment nationwide, with the implementation of the first 60 branches in the country.Key activities:+ Infrastructure strategy for the branches, aligned to the business+ Process mapping/review, standardizing 100% in all agencies+ Demand Planning, acting on needs and deviations+ Acceleration of Digitalization in agencies, focused on operational efficiency+ Project management for the implementation, readjustment, closure and merger of agencies+ Review of the branch park, closing ~400 points of sale across the country+ Definition/standardization of the service model of the agencies+ Leadership of 45 people -
Superintendent | Operational Efficiency Strategy (International Experience)Santander Brasil Jan 2013 - Jun 2013Madrid E RegiãoInternational experience at the headquarters, in Spain, worked as ''Mundo Santander'' program, structuring/developing the project for commercial efficiency of the High Income segment in 79 branches in the country, impacting +80K customers, and resulting +8% in customer volume.Key activities:+ Strategic planning of the project+ Analysis of the Spanish market, competitors and consumption trends+ Process mapping/review, focusing on operations efficiency+ Implementation of the training program with the sales force+ Performance indicators, acting on deviations
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Superintendent Quality | Relationship ChannelsSantander Brasil Dec 2008 - May 2010São Paulo E RegiãoResponsible for Quality management in the bank's Relationship Channels, especially the Call Center with +2,000 service positions, led the strategy for Indicators & Controls, Processes & Continuous Improvement, management of strategic projects, in addition to interface with the main regulatory bodies in the country, with a reduction of ~ 20% in complaints in one year.Key activities:+ Strategy of action for quality of Relationship Channels+ Acting with the Call Center, ATM, Internet Banking+ Mapping/review of all processes in the areas, with a focus on efficiency+ Review of the customer's contact journey in the Channels+ Implementation of the NPS evaluation, also defining indicators / goals+ Development/Implementation of improvement plans in all Relationship Channels+ Interface with controlling bodies, such as BACEN, PROCON etc+ Management of the area's budget, acting on deviations+ Leadership of 6 people
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Senior Business Project Manager | PayrollSantander Brasil Jan 2006 - Nov 2008São Paulo E RegiãoResponsible for project management for payroll implementation within the bank, worked from prospecting, monetization and portfolio loyalty, defined from the schedule of activities, to process management, technologies etc, with an impact on + 40K people and + R $ 2MM revenue / month.Clients of the portfolio: LATAM, Saint Gobain Group, among others.Key activities:+ Strategic planning of projects+ Analysis of portfolios and new clients, focusing on business generation+ Account monetization strategy, creating new segmentations, communication, etc+ Portfolio management, focusing on product customization VS the need of each client+ Implementation of KPIs for performance management and controls+ Leadership of 6 people
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Senior Strategic Partnership Manager | Commercial ProjectsSantander Brasil Sep 2003 - Dec 2005São Paulo E RegiãoPart of the Partnerships team for the Retail segment, he was responsible for structuring the area from scratch, and accelerating the ''Affinity'' sales model, mapping the market, potential business and developing strategic contracts with various segments of the economy, selling the bank's portfolios in each of the portfolio accounts, with management of ~R$ 7MM revenue/year.Key Activities:+ Market analysis, potential business and partnership prospecting+ Partnership negotiations with several segments of the economy, accelerating the Affinity program+ Portfolio strategy, working mainly with customization VS each client's reality+ Project planning, building schedules, delivery sprints, quality management, etc+ Strategic negotiations with institutions, such as OAB, APM, Poupa Tempo, among others+ Participation in some of the main processes for the merger of the company with Banco Banespa+ Interface with all strategic areas of the company+ Presentations of results with internal and portfolio clients+ Leadership of 4 people
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Senior Civil EngineerConstrutora Camargo Corrêa Jan 1998 - Sep 2003São Paulo E Região
Eduardo Dias Jimenez Education Details
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Retail Business: Strategy And Management -
Retail Management -
Economics And Business Management -
Business Administration, Ceag -
Civil Engineering
Frequently Asked Questions about Eduardo Dias Jimenez
What is Eduardo Dias Jimenez's role at the current company?
Eduardo Dias Jimenez's current role is Senior Business Strategy Manager | Strategic Projects | Strategic Planning | Product Marketing | Strategic Partnerships | Channel Strategy | Operations Efficiency | Customer Journey.
What schools did Eduardo Dias Jimenez attend?
Eduardo Dias Jimenez attended Youngstown State University, Fia Business School, Universidade De São Paulo, Fundação Getulio Vargas, Imt - Mauá - Instituto Mauá De Tecnologia.
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