► Production and distribution of disposable products nationwide. Product portfolio includes:• Aluminum Foil• Toothpicks, Skewers, Corn Cob Sticks• Wax Paper• Plastic Wrapwww.picudos.com.mx | www.alufuerza.com

►Client Base Includes:• Protexa, IXCO, UNIDOS, Grupo Garza Ponce, NYC, & Grupo Forja.► Key Responsibilities and Accountabilities:• Work with clients to define project scope and develop approach.• Lead project task execution by ensuring progress, organizing project data and coordinating meetings.• Design and execute qualitative or quantitative analyses to help clients improve their commercia/marketingl effectiveness.• Synthesize findings, develop recommendations and communicate results to clients.► Key Achievements:• CLIENT: PROMOTIONAL GOODS MANUFACTURER - Revised existing communication/commercial strategy to put a stop to a 2 year sales decline. The process included an analysis of current performance, impact studies of current activities, recommendations for improvement, and the proposal of areas of opportunity. The projects resulted in a year-over-year sales growth of 6%.• CLIENT: COURSES & EDUCATION PROVIDER - To improve overall performance results, internal and external factors were thoroughly analyzed in a process that included: interviews with customers & relevant team members, revision of communication strategy, quantitative analysis, and impact studies of current activities. The results were a 12% year-over-year sales growth.

► Key Responsibilities and Accountabilities:• Write a monthly business editorial that is engaging, interesting and informative to the readers of the group´s online newspapers: Reforma, El Norte & El Mural.► Examples of Published Articles:• PLANEAR POR PLANEAR: http://www.negocioselnorte.com/aplicaciones/editoriales/editorial.aspx?id=91317• EL PROBLEMAhttp://www.negocioselnorte.com/aplicaciones/editoriales/editorial.aspx?id=89111

► Key Responsibilities and Accountabilities:• Work with internal clients to develop and execute Marketing& Commercial Strategy Projects for national and international Business Units, which have accumulated sales of $100 million USD.• Form teams, lead project execution, organize project data and coordinate meetings.• Design and execute qualitative or quantitative analyses to help the company improve their effectiveness.• Synthesize findings, develop recommendations and communicate results to the CEO, internal clients, and project teams.► Key Achievements:• INDUSTRY: AUTOMOTIVE – Led largest strategic growth project in company history, which examined the viability to enter to the automotive industry as a Tier 1 or Tier 2 distributor. The project scope included: understanding the market and analyzing paths of entry, determining the company’s Value Proposition, product requirements, necessary investments or process modifications, estimated market value, and profitability. • INDUSTRY: NATIONAL FLOOR COVERINGS – Developed commercial strategy for specific product line, the project consisted of evaluating actual sales, current operations, interviewing clients, analyzing costumer buying patterns, determining pricing strategy, and developing/implementing recommendations. The results where an increase in sales of 10%.

► Key Responsibilities and Accountabilities:• Lead strategy projects for different Business Units as a member of ALFA Group´s development program; which is designed to build up management skills.► Key Achievements:• INDUSTRY: HOSPITALITY - Analyzed market trends and customer needs to develop and introduce a product line with annual sales of 1.5M USD/YR.

► Key Responsibilities and Accountabilities:• Led a Process Optimization Project for the Operations Department in Santander’s Private Banking Division.► Key Achievements:• Mapped the process, identified “bottlenecks”, determined areas of opportunity, and generated / implemented recommendations to increase overall productivity by 30%.

► Key Responsibilities and Accountabilities:• Develop creative and communication strategies for the firm’s client base, which included: Cervecería Cuauhtémoc Moctezuma, Mars, Carrier, Botanas Encanto, Bioparque Estrella, IMPAC.► Key Achievements:• Analyzed market information, current trends, client segments, and relevant consumer data to create functional marketing and communication strategies for international, national and local businesses.