Eduardo Iha Email & Phone Number

São Paulo, Brazil

Digital Services and VAS for ISPs

São Paulo, Brazil

San Francisco, California, United States

São Paulo Area, Brazil

• Lead the team of Strategic Accounts (VIVO, TIM, Algar and Service Providers)• Rebuilt the account team• Developed the go-to-market strategy for Service Providers (Cyber Security, IoT, Cloud)

São Paulo Area, Brazil

• Started up the business and sales operations of the Sigfox IoT Operator in Brazil;• Design and lead the business and the go-to-market strategy for the group in Brazil;

São Paulo Area, Brazil

• Led the IoT Innovation team, developing new solutions/technologies and running pilot projects for clients in the public utilities, manufacturing, retail, hospitality and retail banking sectors. • Evaluated and developed business using new IoT technologies, in particular solutions based on LPWA (Low Power Wide Area) networks and IoT platforms.• Smart Energy/ Energy Efficiency: defined the value proposition, client pipelines, service structures and the implementation of a pilot project for the soft landing of a Telefônica global solution. • Implemented collaborative programs (open innovation) with companies, universities and foundations.• Led Smart Cities Solutions teams, defining the value proposition, partner ecosystem and implementation of real cases in Brazilian cities (for example: Águas de São Pedro – 2014/2015). • Led the B2B SVA team on digital services offers.• Company representative and spokesperson at public events on IoT and Smart City.

Barcelona Area, Spain

• Worked in Telefônica’s Global Innovation / R&D Center in Barcelona; • Led an internal start-up (BeWifi), managing a team of 10 different nationalities;• Structured new products and services based on patents and concepts developed by Telefonica’s R&D, with extensive use of Agile, Lean Startup and Design Thinking methodologies.

São Paulo Area, Brazil

• Led the development and commercial launch of a pre-paid, broadband service for low-income customers (“Banda Larga Popular”) using wireless connectivity (Mesh Wi-Fi).

São Paulo Area, Brazil

• Managed the IPTV service development team in Brazil to support the launch of a new subscription TV service over high-speed internet (fiber / FTTX).• Led the WiMAX project team, focused on developing the business plan, managing strategic partnerships and the execution of a pre-sales pilot project in São Paulo for subscribers, supporting regulatory activities (ANATEL).

São Paulo Area, Brazil

• Led the WiMAX project team: Business Plan, regulatory affairs, technology and operational assessment, and management of pilot projects.

São Paulo Area, Brazil

• Developed the first digital cable TV service in Brazil (August /2004);• Negotiated partnerships to provide interactive services for subscription TV (games for cell phones + TV, digital TV guide apps); • Managed broadband products and subscription TV services. • Led the Database Marketing / Marketing Intelligence team.

São Paulo Area, Brazil

• Responsible for web services such as "Nosso Grupo" (social media) and "Portal Abril" (content).• Set up a new business unit "Abril Sem Fio" (wireless services), for the distribution of digital content to mobile phones.• Developed strategic partnerships with the main mobile operators in the country.

São Paulo Area, Brazil

- Entrepreneur/ manager at the startup to provide e-learning courses for physicians and medical students

São Paulo Area, Brazil

• Led the logistic planning team for the distribution of magazines and other publications. • Implemented distribution to supermarkets. • Managed the distribution plans for newsstands and subscribers.

São Paulo Area, Brazil

- Manager trainee

Graduation, Naval Engineering

Executive Leadership Development Program, Leadership And Administration

Post Graduation, Administration And Marketing Management (Ceag)

Post Graduation, Executive Program (Abril Group)