Sales Operations Manager
Novo Hamburgo, Rio Grande Do Sul, Br
- Led a team of 15 managers, accountable for 120 employees, coaching and aligning them to the company’s values and goals- Developed digital transformation projects with large-scale change, such as digitalizing and integrating sales processes, creating standard policies and reducing overhead costs centralizing processes, increased company revenue by 20% and the company’s profitability.- Led project to deploy CRM (Customer Relationship Management) tools in the company, such as Oracle Responsys Platform, managing interactions with more than 100 million customers.- Developed customer pocket share concept in the company, creating different approaches to increase the number of products acquired per customer, resulting in an 11% growth in the average product purchase.- Worked together with marketing agencies to develop brand marketing campaigns, creating on-line and off-line presence- Improved customer satisfaction index by researching customer journey and user experience.- Created data analysis visualization to improving sales forecast and inventory management- Monitored market data to assist company’s decision making, marketing, and educate the team.Also, I created marketing campaigns, and by researching customer needs, I changed company sales communication. Then I develop internet sales processes and started internal marketing and training programs to align employees. As a result, the customer satisfaction index improved, as well as increased the company revenue by 20% and made it more profitable.