Eduardo Marcondes 🏳️‍🌈 Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

Overseeing both the Innovation and Social Media teams, leading transformative projects and steering high-profile client accounts. The role encompasses driving the strategic vision and operational excellence across two dynamic areas:Social Media Leadership:- Currently managing key accounts including Electrolux, Itaú, Guaraná Antarctica, and Ala/Unilever.- Previously directed successful campaigns and social platforms for major brands such as YouTube Brazil, Natura, Mizuno, Under Armour, Qualy, Canal Brasil, Tresemmé, Ben & Jerry’s, Sadia, Yamaha, Amazon Prime, among others.- Expertise in market research, social listening, netnography, product strategy, brand and campaign strategy, creative briefings, social media, influencer marketing, content planning, commercial strategies, and team leadership.Innovation Management:- Pioneering the integration of cutting-edge technologies like AI into advertising practices to forecast and adapt to market changes.- Developed an AI-powered virtual assistant for the agency’s Slack to enhance team productivity and streamline project management and briefings.- Collaborate with creative teams to infuse innovation in projects, offering new perspectives and driving special initiatives.These responsibilities require keen insight into digital trends and an agile management of both human and technological resources to keep our agency at the forefront of the advertising industry. To keep it up, I'm co-leading the Culture Monitor initiative, which tracks daily emerging trends and cultural shifts, ensuring our campaigns remain highly relevant.

São Paulo Area, Brazil

Co-founder and researcher of zero42, an institution dedicated to expanding our knowledge of the social impact of new technologies and to creating democratic spaces for their development.

Postgraduate Degree

Master 1

Bachelor'S Degree

Digital Product Leadership

Bachelor'S Degree