As Marketing Lead for a Specialty Care brand with 4 indications (severe asthma, nasal polyps and 2 rare inflammatory diseases), I manage a dynamic marketing team consisting of 1 Brand Manager and 1 Marketing Trainee, who directly report to me. My leadership extends to an assignment as Sales Manager of 4 Key Account Managers, where my responsibilities encompass conducting field visits, providing targeted coaching, and driving sales excellence.Reports: 2 (marketing) + 4 (KAMs)Key Achievements:- Strategically led the preparation and successful execution of a new indication launch, organizing the 1st multidisciplinary meeting for ENTs, Pulmonologists, Allergists and other HCPs- Attained and sustained market share leadership (>40%), coupled with significant growth in severe asthma, reinforcing market positioning- Devised and implemented an integrated Omnichannel strategy and pioneered the implementation of Next Best Action (NBA), enhancing customer engagement and operational efficiency- Active member of the Evidence Generation Project team within the region, supporting an EvGen gap analysis in collaboration with third-party partners, shaping the regional strategy for evidence generation

As Senior Brand Manager, I was responsible for developing and executing a robust growth strategy for the brand. My primary objectives were to strengthen our market leadership in severe asthma and prepare the successful launch of the nasal polyps indication. To achieve this, I led comprehensive launch readiness reviews and devised pre-launch marketing communication strategies.Reports: 1 marketing trainee.Key Achievements:- Instrumental in driving growth, achieving >25% sales growth in 2022 and 2023- Reclaimed the brand's competitive edge, through targeted account-focused plans, achieving market share growth and reinforcing market leadership- Marketeer of the Year in the 2023 Winning Performance Awards at GSK

Founded the Pharma 360 course, in partnership with a 3rd party company.I am the main lecturer and teach the topics Introduction to Pharmaceutical Industry, Pharmaceutical Marketing, Business Planning and oversee the final evaluations.Built an eLearning on Strategic Marketing (https://lisbonph.pt/curso-e-learning-marketing-farmaceutico/)

Led the Multiple Myeloma (MM) Country Value Team towards a unified cross-functional strategy for the brand under my responsibility (a monoclonal antibody) and future assets of the therapeutic area (2 bispecific antibodies and CAR-T Cell therapy). I was responsible for formulating and implementing portfolio marketing strategies to maximize the opportunity of all 4 assets, present and future, in the medium-to-long term (5 years).Reports: 1 Marketing TraineeKey achievements:- Launched 4 new indications (3 in newly-diagnosed MM and 1 in light-chain amyloidosis, the first ever approved drug for this disease)- Managed a high-performing hospital brand, achieving an average YoY growth of 50%- Launched the first ever indication for the treatment of AL Amyloidosis, a rare disease with no approved treatments until that date- Finalist of the James Burke Awards (global award) with an omnichannel rep-centered campaign

I led the Brand Team and established the strategy for growth in Asthma, through the execution of a set of cross-functional winning initiatives and activities. I had to manage resources appropriately to target 3 different specialties (GPs, Pulmonologists and Allergists) and manage internal stakeholders (4 sales manager, 3 GP sales teams & 1 specialty team - sales team of more the 40 reps).In addition, I had to manage a co-marketing initiative with a 3rd-party company and find synergies with these external teams to maximize our joint opportunity.Reports: 1 marketing traineeAchievements:- Delivered 20% brand growth in 2019, after a 10% brand growth in 2018;- Was awarded the GSK Global Employee Recognition Award by the Mid-sized Cluster Market Lead, for the implementation of a cross-functional project (MSL-Rep project) that was considered a best practice - Active member of the Reengagement Group, accountable for supporting the company navigate the Covid lockdowns and minimizing business impact. Provided input and executed tasks to ensure GSK Portugal could maintain dynamic and strong operations during the pandemic

I was entrusted with the responsibility of establishing an integrated, highly measurable, social and digital strategy across GSK's Business Units, by leading the digital transformation of the business. I worked with all Brand Teams and, with the increase in workload, successfully expanded the team by recruiting the first digital marketing trainee of the department.Reports: 1 multichannel marketing traineeAchievements:- Successful and timely implementation of GDPR- Keynote Speaker at the Veeva Commercial and Medical Summit, Europe, speaking on the implementation of a digital marketing tool in Portugal as a best practice identified by the Global Email Marketing Lead at GSK- Spearheaded the "MSL on Demand" pilot in Portugal (& Spain) - remote medical engagements, which were fully embedded into our ways of working prior to the pandemic

I was responsible for managing 1 innovative brand and supporting 2 mature brands from the Respiratory portfolio; and pursued different goals for each of them, in 4 different specialties:- Maximize growth and brand adoption across specialties (GPS, Pulms & Allergists)- Maintain market leadership in ENTs and reinforce brand positioning in GPs- Minimize brand erosion through digital initiatives and by focusing on specific indicationsAchievements:- Multichannel Marketing Certificate Outstanding Participant Award (GSK internal global training)- GSK Global Employee Recognition Award – outstanding performance (nation-wide disease awareness project)- Successful launch of Relvar label extension- Implemented pivotal eRep initiative to promote mature brands

Support to Respiratory (Asthma, COPD and Allergic Rhinitis) and Urology therapy areas, namely:- building, adapting and validating promotional materials- use of digital marketing tools- monthly sales reviews and results presentation- participation in the development of strategic & operational plans- support to Sales Force Training- GSK annual meeting organisation- participation on the "GSK Marketing ways"