Consultoria a emprendedores en el departamento de Incubación de negocios en el IYEM en el area de comercialización para los proyectos “Incubación de negocios, Transforma tu producto,emprendiendo desde 0” Actividades principales:• Consultoria de comercialización emprendedores 2022 -2023• Impartición de platicas a universidades y centros estatales de emprendimiento• Planeación proyectos de emprendimiento a universidades y dependiencias.• Reportes documentales.

This is my consulting project where I seek to bring companies closer to their clients by understanding their needs and how the company generates value with it through continuous improvement in its products, communication and innovation.Main activities:• Marketing mentoring.• Facebook ads• Social Media Management• Creation of video content.• Implementation of sales funnels.

Developed and implemented marketing strategies for the acquisition of leads in digital channels and creation of the branding for Alves Desarrollos, Finca los Álamos and hacienda Tzalam.Main activities:• Art direction and brand communication• Advertising writing for brochures and sales material.• Budget management and marketing providers.• CRM implementation and training for sales consultants.

My role was focused on the operation of the marketing department, developing sales materials, brand communication, social media campaigns and implementing the use of CRM in the commercial department.Main activities:• Coordinate openhouse events, brand launches and expos.• Creation of social content.• Implementation of CRM and Training for sales consultants.• Market research for new developments.

I started collaborating with Grupo Dicas as Social Media Manager, later as Marketing Manager of the automotive division executing marketing actions for the Chevrolet, Peugeot, Buick and GMC brands in their 8 dealerships throughout the Yucatan peninsula, after 3 years ago I had a transition to a marketing management and special projects I had to develop the brand of the Technological Institute of Petroleum and Energy (ITPE) and implement the use of its CRM. My last 2 years in Grupo Dicas I was given the task of developing a corporate marketing team and developing strategies by line of business (hospitality, automotive, energy), as well as documenting corporate policies and processes.Main activities• Lead the marketing team (graphic designers, community managers, coordinators)• Manage budgets• Lead acquisition• Marketing strategy creation• Coordinate brand launch events• Branding and communication• Market research• Standardization of marketing processes• Event sponsorships• Creation of advertising campaigns• Advertising schedule.

Me dedicaba a desarrollar estrategias de mercadotecnia con el fin de atraer y retener prospectos del piso de venta para las agencias automotrices de Grupo Dicas.*Premier Motors (Cadillac, Buick, GMC)*Meridien (Peugeot)*Caribe Motors (Chevrolet)*Chevrolet del Caribe (Chevrolet)Mis principales actividades eran diseñar campañas mensuales con las ofertas del mes dictadas por planta, controlar y proponer mix de medios, desarrollar campañas de RP enfocadas a publicity, estrategia de social media, planeación y coordinación de eventos promocionales para las áreas de los distribuidores automotriz; ventas, servicio, accesorios y refacciones. Durante dos años obtuve 100% en certificaciones de procesos GM en el área de mercadotecnia. Gestione recursos adicionales con la asociación de distribuidores de GMExpandí la estructura de mercadotecnia.

Fue mi primer trabajo después de la universidad, trabajaba dentro del departamento de mercadotecnia como Community Manager administrando, pautando y creando contenido para las marcas del grupo. Ayudaba en labores de auxiliar al gerente de mercadotecnia, participé también dando cursos de como vender en redes sociales a asesores automotrices.