Eduardo Mora-Loera Email & Phone Number

Seasoned executive with a career in the sports industry, I currently serve as Senior Advisor to the leadership team of the Sonoma Stompers. My responsibilities encompass:• Business Operations: Streamlining processes, optimizing financial planning, and ensuring operational efficiency during the transition.Baseball Operations: Supporting talent acquisition, development, and performance strategies to maintain on-field competitiveness.• Recruiting and Staffing: Advising on… Show more Seasoned executive with a career in the sports industry, I currently serve as Senior Advisor to the leadership team of the Sonoma Stompers. My responsibilities encompass:• Business Operations: Streamlining processes, optimizing financial planning, and ensuring operational efficiency during the transition.Baseball Operations: Supporting talent acquisition, development, and performance strategies to maintain on-field competitiveness.• Recruiting and Staffing: Advising on organizational restructuring, recruitment strategies, and team-building initiatives to enhance operational capacity.• Strategic Planning: Crafting long-term strategies to align organizational goals with market opportunities and industry trends.• Consulting and Advisory: Acting as a trusted consultant to the management team, offering insights into governance, decision-making, and best practices.• Marketing and Brand Strategy: Driving initiatives to strengthen brand identity, expand fan engagement, and grow revenue streams.• Process Execution: Overseeing the implementation of critical projects and ensuring alignment with organizational priorities. Show less

Sonoma, California, United States

Strategy & Finance• Orchestrated a turnaround within two years by innovative approaches in ticketing, sponsorships, group packages, food and beverage partnerships, and broadcasting agreements. Achieved YOY growth of +16%(2023) and +10%(2024)in gross revenue, resulting in the company’s first ever profitable fiscal year• Elevated attendance levels, +15% (2023) and +8% (2024), driven by strategic initiatives, such as featuring renowned athletes, pioneering marketing strategies, and… Show more Strategy & Finance• Orchestrated a turnaround within two years by innovative approaches in ticketing, sponsorships, group packages, food and beverage partnerships, and broadcasting agreements. Achieved YOY growth of +16%(2023) and +10%(2024)in gross revenue, resulting in the company’s first ever profitable fiscal year• Elevated attendance levels, +15% (2023) and +8% (2024), driven by strategic initiatives, such as featuring renowned athletes, pioneering marketing strategies, and enhancing overall stadium experience• Crafted and presented persuasive pitch decks for business innovations, business development initiatives, player procurement strategies, organizational narratives, sponsorship acquisition, and quarterly ownership reviews• Strategically realigned Stompers’ operational model by restructuring operational expenses, revenues, andshowing a path to profitably, leading to validation of financial model by Stompers’ ownership groupBusiness Development• Brokered collaborative beverage agreement with Henhouse Brewing Co.(2022/2023) by analyzing marketing data of regional impact and exposure, growing Stompers beverage revenue by +10%• Pioneered local culinary partnership with Jacob’s Restaurant, leveraging benefits of a secondary location,additional revenue, and branding benefits, resulting in an increase of $110,000 in Food and Beverage revenue• Spearheaded team’s inaugural televised production deal with a local non-profit broadcasting station, expanding Stompers brand viewership and marketing opportunities by 180%Leadership & Management• Managed seasonal workforce of 35 individuals while overseeing a roster of 50 players, placing specific emphasis on culture and personnel development, improving player retention rate by 40% YOY• Multi-functional lead across all organizational domains; Marketing, Sales, Baseball Operations, Fundraising, Player Acquisition, Negotiations with City and County entities, Community Engagement Initiatives, and Staffing Show less

Sonoma, California, United States

Sonoma, Ca

Operations, Strategy, Sales•Responsible for managing strategy and business operating functions including sales, local sponsorships, marketing, PR, assisting player recruitment, and community engagement. •Led the Stompers in local sponsorships, trade meals, group events, orchestrated 20+ promotional events at the ballpark with non-profits and local partners. •Led team that partnered with local TV partner to have first ever season long broadcast; shooting 42 homes games on local… Show more Operations, Strategy, Sales•Responsible for managing strategy and business operating functions including sales, local sponsorships, marketing, PR, assisting player recruitment, and community engagement. •Led the Stompers in local sponsorships, trade meals, group events, orchestrated 20+ promotional events at the ballpark with non-profits and local partners. •Led team that partnered with local TV partner to have first ever season long broadcast; shooting 42 homes games on local channel 27 and Youtube(29,600+ views).•Directed commercial collaboration between team, sponsors, and TV partner.•Managed a team of 13 that led to 17,247+ fans attendees at Arnold Field in Sonoma,CA.•2019 League & Team record 1,230+ fans during “Fourth of July” game Show less

Sonoma, Ca

2016 Pacific Association Champions

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Master Of Business Administration - Mba

Bachelor'S Degree, Applied Manufacturing & Engineering

Activities and Societies: 2-Year Student-Athlete in the Ohio Valley Conference (Baseball) 2014 OVC Champions and 2014 1st-Team All-OVC.

Associate Of Science - As, Natural Sciences

Activities and Societies: 2012 Sierra College Baseball #3 Ranked Community College in CA out of 106 2012 Big 8 Conference Honorable Mention

Bachelor'S Degree, Mechanical Engineering

Activities and Societies: 2011 Allegheny College Baseball

Education record

Activities and Societies: 3-Year Letterman in Baseball 3 Conference Championships 08'-10' Active member of 100 community service hours