Eduardo Fernandes Email & Phone Number

New York, NY, US

• Lead a team of regional marketers responsible for developing and executing high-performing marketing strategies to ensure goal achievement across North America and Latin America
• Lead all marketing efforts for North America and Latin America, investing a $2.5M marketing budget to help grow a $373M business.
• Led for Partner Co-Marketing activities with key E-commerce players, such as Amazon, Ebay, Walmart, and Upwork, that generated increase in qualified leads in 42%.
• Increased brand awareness in 52% through presence in key Industry events, such as Money2020, ShopTalk and Amazon Accelerate.
• Designed and implemented customer acquisition strategy through PPC and SEO campaigns that generated a 38% YoY growth.

Redmond, Washington, US

• Led the global Sales, Marketing and Operations planning effort for a $76B Commercial Business with 38K employees, including sales strategy, segmentation, role excellence, quota, and territory planning.
• Managed 110 Sales Enablement Leaders across the globe focused on optimizing business priorities, talent management and skilling resulting in 230% increase in Cloud Computing adoption.
• Led effort to land at scale Microsoft new habits (Azure Consumed Revenue, Cloud solution customer adds, and Microsoft Co-sell).

Redmond, Washington, US

• Led a team responsible for Category Planning of the $22B worldwide Microsoft consumer business (Windows, Office, Xbox, and Surface) with an annual growth increase of 25%.
• Owned Microsoft presence on key industry (CES and E3) and sales events with an increase of 33% in Customer Satisfaction score.
• Responsible for optimizing the marketing seasonal category planning across Windows, Office, Xbox and Surface, reducing weeks-on-hands inventory levels by 20%.
• Recognition: Granted Stock and Management Excellence Awards. Selected Leadership High Potential.

Redmond, Washington, US

• Led a team accountable for overall planning responsibilities for consumer products.
• Set cross Microsoft priority for the Consumer and Online segment.
• Built Marketing capability through consistent Consumer Execution Framework and ROI analysis.

Redmond, Washington, US

• Managed enterprise customer strategy and marketing campaign effectiveness.
• Designed and ran marketing campaigns, increasing marketing leads conversion in 21%.
• Led the US Commercial marketing planning, impacting a 2,200-employee and $4.5B business, resulting in a double-digit growth in one year.
• Designed and executed the US Relationship Marketing Strategy through the 3-year customer license life cycle campaign, increasing upsell opportunities in 34%.
• Awarded Granted Circle of Excellence / Gold Star awards. Selected High Potential (top 4%).

Redmond, Washington, US

• Led the US National business planning process across all Microsoft Commercial products and conducted business review processes on a US$ 8B enterprise sales business.
• Designed and implemented a Business Management Framework, which improved sales effectiveness, increasing sales time back in 20% and resulting in a 7% annual growth.
• Granted Outstanding Contributor and Gold Star awards.

Redmond, Washington, US

• Led sales roles design process to a 2,200-employee workforce for 38 different roles.
• Responsible for the first US Enterprise Scorecard, from concept to delivering final product, helping key sales roles to focus on strategic areas for the company.
• Awarded Selected High Potential employee (top 4%).

Redmond, Washington, US

• Conducted strategic forums and monthly business reviews processes. Managed forecast, and opportunity analysis for sales areas representing $400M in revenue. Led a group of 12 senior managers on a $5.5B quota setting.
• Led a group of 12 senior managers on designing and implementing a $5.5B quota setting tool and process for US Enterprise, resulting in an 20% increase in productivity.
• Received Passion for Excellence Award, given to only 15 finance employees worldwide.

Mba, Finance, Strategy And General Management

Bachelor Of Science, Business And Administration