Eduardo Fernandes Email & Phone Number

New York, Ny, Us

• Lead a team of regional marketers responsible for developing and executing high-performing marketing strategies to ensure goal achievement across North America and Latin America• Lead all marketing efforts for North America and Latin America, investing a $2.5M marketing budget to help grow a $373M business.• Led for Partner Co-Marketing activities with key E-commerce players, such as Amazon, Ebay, Walmart, and Upwork, that generated increase in qualified leads in 42%. • Increased brand awareness in 52% through presence in key Industry events, such as Money2020, ShopTalk and Amazon Accelerate. • Designed and implemented customer acquisition strategy through PPC and SEO campaigns that generated a 38% YoY growth.

Redmond, Washington, Us

Led the global Sales, Marketing and Operations planning effort for a $76B Commercial Business with 38K employees, including sales strategy, segmentation, role excellence, quota, and territory planning.• Managed 110 Sales Enablement Leaders across the globe focused on optimizing business priorities, talent management and skilling resulting in 230% increase in Cloud Computing adoption.• Led effort to land at scale Microsoft new habits (Azure Consumed Revenue, Cloud solution customer adds, and Microsoft Co-sell).

Redmond, Washington, Us

Led a team responsible for Category Planning of the $22B worldwide Microsoft consumer business (Windows, Office, Xbox, and Surface) with an annual growth increase of 25%.• Owned Microsoft presence on key industry (CES and E3) and sales events with an increase of 33% in Customer Satisfaction score.• Responsible for optimizing the marketing seasonal category planning across Windows, Office, Xbox and Surface, reducing weeks-on-hands inventory levels by 20%.• Recognition: Granted Stock and Management Excellence Awards. Selected Leadership High Potential.

Redmond, Washington, Us

• Led a team accountable for overall planning responsibilities for consumer products. • Set cross Microsoft priority for the Consumer and Online segment.• Built Marketing capability through consistent Consumer Execution Framework and ROI analysis.

Redmond, Washington, Us

Managed enterprise customer strategy and marketing campaign effectiveness. • Designed and ran marketing campaigns, increasing marketing leads conversion in 21%. • Led the US Commercial marketing planning, impacting a 2,200-employee and $4.5B business, resulting in a double-digit growth in one year. • Designed and executed the US Relationship Marketing Strategy through the 3-year customer license life cycle campaign, increasing upsell opportunities in 34%.• Awarded Granted Circle of Excellence / Gold Star awards. Selected High Potential (top 4%).

Redmond, Washington, Us

Led the US National business planning process across all Microsoft Commercial products and conducted business review processes on a US$ 8B enterprise sales business.• Designed and implemented a Business Management Framework, which improved sales effectiveness, increasing sales time back in 20% and resulting in a 7% annual growth. • Granted Outstanding Contributor and Gold Star awards.

Redmond, Washington, Us

Led sales roles design process to a 2,200-employee workforce for 38 different roles.• Responsible for the first US Enterprise Scorecard, from concept to delivering final product, helping key sales roles to focus on strategic areas for the company.• Awarded Selected High Potential employee (top 4%).

Redmond, Washington, Us

Conducted strategic forums and monthly business reviews processes. Managed forecast, and opportunity analysis for sales areas representing $400M in revenue. Led a group of 12 senior managers on a $5.5B quota setting process for US Enterprise.• Led a group of 12 senior managers on designing and implementing a $5.5B quota setting tool and process for US Enterprise, resulting in an 20% increase in productivity. • Received Passion for Excellence Award, given to only 15 finance employees worldwide.

Mba, Finance, Strategy And General Management

Bachelor Of Science, Business And Administration