Eduardo Acevedo Email and Phone Number

• Spearhead the formulation, execution, and successful delivery of comprehensive educational programs tailored specifically for product managers and leaders.• Drive the strategy, development, and implementation phases of workshops, classes and sessions ensuring participants acquire essential skills and practical insights crucial for effective product management.• Coach and mentor both teams and individuals thru the adoption of diverse product frameworks; development of outcome-focused strategic and tactical roadmaps; and workstreams prioritization including goal alignment with success metrics within the appropriate functional units.• Consult with diverse product management teams in the successful implementation of the Objective and Key Results (OKRs) model as part of the planning and evaluation practices specific to the product management commercial and enterprise domain.

• Managed loyalty, non-ticket and gift card products thru their lifecycle in different direct digital channels to increase direct sales and drive cross-sales, up-sales and award redemptions.• Created and prioritized end-to-end product backlogs and roadmaps for multiple products and in 3 digital channels. This is a collaborative process with stakeholders and business partners based strategic priorities aimed to improve customer satisfaction and increase revenue.• Delivered the contractual digital features required for the 2020 Delta SkyMiles American Express Credit Card refresh.• Implemented a merchandising tactical plan for a product portfolio that included commercial and compliance products.

• Led the operations and strategy of the marketing and e-commerce sites for the aftermarket connected car product; including APIs integration, platform migration and maintenance, analytics development, business reports, and user experience optimization and enhancement planning.• Coordinated the implementation of the Adobe Marketing Cloud components including Experience Manager, Analytics, and Target to provide content customization, conduct A/B testing, implement targeted campaigns, social media and ratings & reviews integration, as well as referral programs.• Implemented the strategic and tactical plan for SEO and SEM to improve site visibility and ranking placement within search engine result pages.• Served as subject matter expert and business liaison to other Verizon subsidiaries to leverage digital assets and campaigns between business units and distribution channels.

• Maintained and developed the editorial content calendar and group road map ensuring that the appropriate tactics are delivered by the att.net portal and uverse.com service providers teams.• Produced live streaming events on 3 screens; managing internal and external resources on uverse.com and att.net including: marketing, video production vendor, site design, and internal implementation or by third party vendors.• Developed and maintained the online video strategy for att.net and uverse.com to increase user engagement. • Selected, curated and published video and article assets for the att.net, English and Spanish web portal; and uverse.com desktop and mobile app platforms on a daily basis. • Contributed to the overall development of the strategy for uverse.com and att.net sites as top-of-sales-funnel layer to encourage service purchases and upgrades from the AT&T digital assets portfolio• Translated content performance metrics into action items for content placement and editorial features.

• Implemented online pages associated with AT&T Consumer Web Portal, English and Spanish versions.• Developed both strategic and tactical plans that enhanced the digital consumer experience using the appropriate metrics reports, usability studies and customers’ direct response.• Assisted in the management and daily operations involving the relationship between AT&T and the Yahoo! • Provided historical and real-time data for the development and optimization of the att.net and uverse.com mobile app.• Contributed to the improvements in user experience/UX user interface/UI thru the creation of user personas, usability studies, customer polls, and site usage analysis.

• Developed, maintained and grew the traffic and engagement of the Spanish web portal.• Supervised and trained contract web analysts and developers in the daily operations of the customer portal.• Provided leadership for site design/usability testing efforts for English and Spanish customer experience• Served as a liaison between the product team, engineering team and external vendors.• Produced web portal tent-pole content channels pages.• Defined requirements and lead the GUI design process of an external web mail platform.• Lead the integration of multiple third-party APIs content providers.

• Defined content and functionality requirements to be developed and integrated to the Spanish customer web portal.• Created original content, and curated third party generated content.• Led the customization of a web hosting software application user interface• Analyzed, evaluated and selected content from partners and prospective vendors to be acquired and used in propertied such as games, original news, greeting cards, as well as email platforms• Developed, edited and maintained internal technical documentation.• Identified opportunities of potential contextual revenue generation; and implemented components that materialized those sales.• Determined requirements for platform upgrade and UI/user interface redesigns based on the results of usability studies.

• Managed the check-in, boarding and deplaning process which involved assisting customers with seat availability, making gate announcements with regard to the boarding process, flight status, etc.• Ensured that customers have the proper documentation for travel.• Operated jet ways to place them in position prior to aircraft arrival and the lifting, opening, closing, and securing aircraft doors.

• Create account reconciliation reports.• Perform statistical analysis of physical and electronic data to be used as evidence in trial cases.

• Designed, implemented and maintained websites for different units of the university.• Supported faculty and staff in the use of WebCT content management system.• Gathered and wrote requirements for web development initiatives from multiple clients.• Developed and taught classes for the University’s enrichment program.• Evaluated and qualified prospective students for admission to University’s enrichment program.