Coordenei o time digital do SBT Florianópolis, gerenciando as demandas diárias e zelando pela audiência em nossos canais digitais desde a fase de concepção até a entrega efetiva.

Tive a responsabilidade de gerenciar o time digital da agência e coordenar as entregas da equipe, desde a fase de concepção até a apresentação de resultados para clientes.

Special emphasis in creating standout digital and integrated marketing campaigns. I was hired to assemble and train a digital team from the scratch, so I was responsible for selecting and managing people while creating our methods, processes and deliverables.

In this position I could apply everything I learned at Miami Ad School on strategic communication planning, from gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, to analysing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

At Gad’Brivia I understood how digital branding has a great impact on the client’s image and I learned more about account planning. Special emphasis in creating and managing Google Adwords and Facebook Ads campaigns.

Produção de conteúdo estratégico com foco em comportamento de consumo, inovação e visual merchandising para indústria e varejo de moda.

Produção de conteúdo sobre Tecnologia da Informação.