•Responsible for negotiating, defining category strategy and creating growth sales plans for assigned categories for 71 Distribution centers servicing domestic Market•Accountable for executing sales strategy by overseeing and managing supplier direct sales force or broker resources •Collaborate with sourcing, operational merchandising and supplier resources to drive execution•Drive category innovation by leveraging customer/supplier/market insights to optimize assortment•Manage assortment and strategy for own brand product portfolio •Own setting and executing against category financial goals and ongoing financial forecasting•Lead, plan development, supervise and train assigned support staff

•Responsible for strategy and direction of Natural & Organic, Pasta, Pasta Sauce, Kosher, Tex-Mex, Authentic Hispanic, Asian and International categories for @ 900 stores•Drive annual sales in excess of $1 Billion across 6 retail formats & 4 wholesale regions•Develop, negotiate, and execute national plans (pricing, promotion, product, and placement)•Manage schematics, promotional planning, new items and financial forecasting•Grow multicultural CPG marketing $’s by developing targeted ad vehicles for ethnic consumers•Plan development, supervise and train assigned staff of 12 associates•Drive company engagement and growth of diverse suppliers into our resale and services supply chain

•Responsible for strategy and direction of Tex-Mex, Authentic Hispanic, Asian and International category for @900 stores•Drive annual sales in excess of $200 million across 6 retail formats•Develop, negotiate, and execute national plans (pricing, promotion, product, and placement)•Manage schematics, promotional planning, new items and financial forecasting•Grow multicultural CPG marketing $’s by developing targeted ad vehicles for ethnic consumers•Transition specialty supplier business to SV warehouse programs across the enterprise•Plan development, supervise and train assigned staff of 4 associates

Provide competitive merchandising solutions for retail formats for Grocery and Authentic Hispanic product lines by researching market conditions to determine potential sales of product or service and retail trends; create sales opportunities through category management and market principles with relation to SKU rationalization, merchandising, and niche market applications; coordinate sales distribution, analyze sales statistics, review market analysis, manage vendor relationships and key retailers; develop annual promotional plan for the category by evaluating items and negotiate deals with vendors; develop, negotiate, and execute regional tactical plans for Category Management programs(pricing, promotion, product, and placement) for the category; communicate with various vendors; prepare budget for program costs as part of campaign plan development; supervise, train, and develop assigned staff.

Managed approximately 20,000 sku’s across 21 SV distribution centers. Administered plans for stock levels & reacted to change in demand/ logistics. Forecasted and analyzed sales for turn inventory, promotions and new item distributions. Supervised VMI manufacturers to ensure efficient procurement and maintained vendor performance scorecards.Trained VMI vendors on best buying practices and Supervalu processes.Identified and attained logistical efficiency allowances. Maintained accurate & comprehensive data between manufactures and Supervalu. Collaborated with regional Category Managers, retail groups, distribution centers and manufactures to identify root causes of service level issues and developed plans to resolve.

Procured and managed grocery inventory for six distribution centers in order to meet service level goals to retail while attaining inventory days of supply and turn goals to maximize profitability. Ensured on-time arrival and receipt of inbound shipments by working with vendors, carriers, and warehouse receiving personnel to resolve issues. Trained and mentored junior staff and administrative support personnel and assisted with special projects as assigned. Develop authentic Hispanic program.

Coordinated working relationships with inter-agency staff. Monitored participant information through various internal tracking programs. Supervised staff and provided training. Established case management processes and procedures. Provided services as per Case Manager .