Eduardo Sebriano

Eduardo Sebriano Email and Phone Number

International Speaker , Marketing, Branding, Consumer Insight, Sensory, Market Research and Innovation expert @ Sebriano "Marketing con Sentido"
Eduardo Sebriano's Location
Argentina, Argentina
Eduardo Sebriano's Contact Details

Eduardo Sebriano work email

Eduardo Sebriano personal email

About Eduardo Sebriano

2000-2008 Business Intelligence Manager at Nestlé Argentina Headquarters Responsibilities: To lead and coordinate the Marketing Process, described below, to detect and transform insights into marketing action (New concepts, brands /product strategy, communication, channel strategy, and new Business Models): - I developed the Master Business Strategy at Market Level (vision 10 years) at Nestlé Del Plata Region Level (Argentina, Paraguay, Uruguay)- Integrated Commercial Planning (At brand level vision 1 year) - Marketing Process: Consumer Insight, Shopper Insight, Communication Process (Promotions), Competitors analysis, Pricing, Consumer Trends, Innovation/Renovation, 6040+, Market Trends for all brand of Nestlé Argentina (Nescafé, Nesquik, Frigor, Maggi, etc), and Associated Business Nestlé Purina Pet Care, Nestlé Aguas, Nespresso y UTE DPAA (Nestlé-Sancor-Fonterra).- Manager for all Market Research and Sensory studies for Nestlé Argentina and Associated Business (Qualitative, Quantitative, pre-post advertisement tests, ethnographic, retail measurement, and desk research)- Brand Manager for the Nestle Argentina Bottom of the pyramid products.- Internal Clients for Business Intelligence: all the marketing Groups (Ice Cream, Coffee and Beverages, Dairy, Culinary), Nestlé Nutrition, CPW, UTE (Nestle –Fonterra-- SANCOR), NPPC, Nestlé Waters, Trade marketing, Sales, Production and Country Manager from Nestlé Argentina- Work Team Leader: 2 market intelligence and sensory evaluation professionals.Specialties: Marketing, Strategic thinking and planning,- Finding business and market opportunities- Brand and product development - Integrated Commercial Planning; Brand plan,1 year; Market Plan,10 years- Consumer and Shopper Insight , Innovation Renovation, Brand/Consumer Communication. - Consumer Trends, Pricing, Competitor analysis, Market Research- Sensory Analysis and Consumer test to develop consumer-driven products - Category/Product Management

Eduardo Sebriano's Current Company Details
Sebriano

Sebriano "Marketing Con Sentido"

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International Speaker , Marketing, Branding, Consumer Insight, Sensory, Market Research and Innovation expert
Eduardo Sebriano Work Experience Details
  • Sebriano
    General Manager
    Sebriano "Marketing Con Sentido" Nov 2016 - Present
    Buenos Aires
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  • Universidad Torcuato Di Tella
    Profesor En La Escuela De Negocios
    Universidad Torcuato Di Tella Aug 2014 - Present
    Director académico de la materia ; Tópicos Avanzados de Marketing 2: Innovación en Negocios: Consumer Insight y Marketing Sensorial
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  • Universidad De San Andrés
    Profesor De Posgrado En Maestría De Marketing
    Universidad De San Andrés Nov 2011 - Present
    Profesor de Consumer Insight en la Maestría y Especialización en Marketing y Comunicación
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  • Universidad De Buenos Aires
    Profesor De Postgrado
    Universidad De Buenos Aires Mar 2016 - Present
    Av. Córdoba 2122 (C1120Aaq) Ciudad Autónoma
    Professor in the Subject of Posgrado Strategic Marketing at ESPECIALIZACIÓN EN DIRECCIÓN ESTRATÉGICA DE MARKETING FCE UBA
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  • Sensvalue
    General Manager
    Sensvalue May 2013 - Nov 2016
    Buenos Aires , Argentina
    Responsabilities Areas:SENSORY MARKETING . MARKETING SENSORIALINNOVATIONMARKETINGEXPERIENTIAL MARKETINGSCENT MARKETING , MARKETING OLFATIVOCONSUMER INSIGHTSTRATEGY PLANNINGBRANDINGBRAND MANAGEMENT MARKET RESEARCHMARKET RESEARCH ONLINESENSORY ANALYSISCONSUMER TRENDSSHOPPER MARKETING
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  • Universidad Austral - Argentina
    Profesor De Customer Insight En El Programa De Estrategias De Innovación Y Prospectiva Tecnológica
    Universidad Austral - Argentina Aug 2008 - Nov 2012
    Buenos Aires
    Detección y cosntrucción de insights de clientes y consumidores para alimentar el proceso de Innovación y prospectiva tecnológica
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  • Sensplus
    Marketing Manager
    Sensplus Apr 2008 - Feb 2012
    Buenos Aires
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  • Nestlé Argentina
    Business Intelligence Manager
    Nestlé Argentina Jan 2004 - Apr 2008
    Responsibilities: To lead the Marketing Process to detect and transform insights into marketing action (Concepts, brands /product strategy, communication, channel strategy, and new Business Models): I developed the Master Business Strategy at Market Level (vision 10 years)Integrated Commercial Planning (At brand level vision 1 year) Marketing Process: Consumer and Shopper Insight, Communication Process, Competitors analysis, Pricing , Consumer Trends, Innovation, 6040+ for all brand of Nestlé Argentina I’m the Manager for all Market Research and Sensory studies and Brand Manager for Bottom of the pyramid product Internal Clients: all the marketing Groups from Nestle Argentina (Ice Cream, Coffee and Beverages, Dairy, Culinary), Nestlé Nutrition, CPW, UTE (Nestle –Fonterra-- SANCOR), NPPC, Nestlé Waters, Trade marketing, Sales, Production and Country ManagerI have two assistants for Market Intelligence and one for Sensory Evaluation.
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  • Nestlé Argentina
    Market Intelligence Manager
    Nestlé Argentina Jan 2002 - Jan 2004
    Brand plan process for all categoriesInnovation ProcessConsumer / Shopper / Buyer / Costumer Insight ProcessMarket Research ManagerSensory Evaluation to develop new product 6040 + proyectConsumer trendsCompetitor analysis
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  • Nestlé Argentina
    Consumer Intelligence
    Nestlé Argentina Jan 2000 - Jan 2002
    Responsibilities: To lead all the Market Research activities in Region del Plata (Argentina, Paraguay, Uruguay)To lead the Market Research process to detect insights from the consumerTo manage the 6040 ProyectTo lead the sensory activities in Nestle Argentina
  • Nestlé
    60 40 Manager
    Nestlé Sep 1997 - Dec 1999
    Buenos Aires
    In charge of 60 40 proyect and sensory activities and consumer product test. In charge of statistic control process for continue improvement process.
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  • Nestlé
    Quality Advisor
    Nestlé Sep 1995 - Sep 1997
    Buenos Aires Argentina
    QCS1 Implementation , Lims System , Metrology quality assurance , Statistic control process
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  • Inti
    Profesional Scholarship
    Inti Jul 1993 - Sep 1995
    Migueletes Provincia De Buenos Aires
    Chemestry Research Department. Research of Applied Chemestry in: 1) obtaining caffeine from waste tea ( INTI and INVAP Proyect). 2) Desing of Intelligent and fluorescent toner to print checks. 3) Microencapsulated fragrance design
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  • Inti
    Student Scholarship
    Inti Apr 1992 - Jul 1993
    Migueletes Buenos Aires , Argentina
    Chemestry Research Department. Research of Applied Chemestry in: 1) obtaining caffeine from waste tea ( INTI and INVAP Proyect). 2) Desing of Intelligent and fluorescent toner to print checks

Eduardo Sebriano Skills

Customer Insight Market Research Competitive Analysis Marketing Strategy Strategy Business Strategy Consumer Behaviour Brand Management Marketing Product Development Sensory Evaluation Integrated Marketing Consumer Insight Strategic Thinking Shopper Marketing Strategic Planning Management Trade Marketing Business Planning Sensory Marketing Product Innovation Leadership Sensory Analysis Product Management Advertising Business Intelligence Marketing Research Fmcg Innovation Segmentation Market Analysis New Business Development Pricing Brand Development Marketing Communications Analytics Product Marketing Corporate Branding Marketing Management Market Planning Trends Analysis Market Intelligence Training Consumer Products P&l Management International Marketing Cross Functional Team Leadership Mobile Marketing Retail

Eduardo Sebriano Education Details

Frequently Asked Questions about Eduardo Sebriano

What company does Eduardo Sebriano work for?

Eduardo Sebriano works for Sebriano "marketing Con Sentido"

What is Eduardo Sebriano's role at the current company?

Eduardo Sebriano's current role is International Speaker , Marketing, Branding, Consumer Insight, Sensory, Market Research and Innovation expert.

What is Eduardo Sebriano's email address?

Eduardo Sebriano's email address is se****@****ail.com

What schools did Eduardo Sebriano attend?

Eduardo Sebriano attended Universidad De Buenos Aires, University Of Buenos Aires, Imd Business School.

What skills is Eduardo Sebriano known for?

Eduardo Sebriano has skills like Customer Insight, Market Research, Competitive Analysis, Marketing Strategy, Strategy, Business Strategy, Consumer Behaviour, Brand Management, Marketing, Product Development, Sensory Evaluation, Integrated Marketing.

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