Responsible for managing ABRADIMEX, leading a sectorial project focused on increasing the association's share of mind, with an emphasis on digital marketing and branding. I developed and implemented integrated campaigns on social media and the website, utilizing SEO and content marketing to boost brand recognition and audience engagement. Additionally, I coordinated communication suppliers and promotional materials, ensuring consistency in ABRADIMEX’s brand identity. A key achievement was the development of a sectoral report in partnership with Deloitte, which was used as a pivotal tool in a public relations campaign to generate visibility in business media.I was directly involved in management and leadership, integrating the Communication, Financial, and Institutional areas to align marketing strategies with the association's goals. Building relationships with key partners such as ANVISA, the pharmaceutical industry, and the government was also a crucial part of the work, ensuring ABRADIMEX's presence in relevant sector discussions on specialized, exceptional, and hospital medications.

Due to my work as Director at E. C. Targa, I gained recognition in the region, and I was invited by the owner of Fercom to establish a Digital Marketing department at the agency. In this role, I was responsible for implementing, developing, and managing the agency's Digital Marketing department. Fercom has been in the market for over 25 years, specializing in Out-of-Home (OOH) media with concessions on buses in the city of Osasco, São Paulo. However, up until then, the agency did not have a Digital Marketing department.

Responsible for developing the entire Digital Marketing and Influencer Marketing strategy to attract more Brazilian players and increase revenue from in-game purchases. Additionally, managed paid content on over 50 YouTube channels and more than 100 Instagram accounts.

Responsible for negotiating marketing sponsorship contracts with YouTube channels and Instagram accounts to promote the company's games.

After leaving PR Newswire, I decided to invest in my own venture focused on developing Digital Marketing strategies for small businesses and neighborhood stores. The core pillars of my enterprise are Design, Web, and Performance, aimed at integrating key methods to bring quick returns to businesses in terms of lead generation and financial gains.

After delivering positive results as a Digital Marketing Specialist, I was invited to hire and lead the Lead Generation team, with a focus on both Inbound and Outbound strategies to expand the number of leads generated monthly for the company. In the first 2 months, we achieved a 27.5% increase in leads generated, and within three months, 57% of the company's sales were coming from leads generated by my team. The success of our efforts demonstrated the effectiveness of our strategies and their significant impact on the company's sales performance.

As a Digital Marketing Specialist, Latin America, I was responsible for revitalizing the company's marketing department, which had been stagnant for over 10 years. Under the guidance of the Director of Marketing and Products and the company's President, I played a direct role in implementing products from the U.S. headquarters and overseeing their promotion. Additionally, I was directly responsible for achieving exponential growth in the number of followers and metrics on the company's website and all social media platforms (over 300% increase in just a few months).The success of the implemented strategies led to an invitation to build and coordinate the Lead Generation department, further recognizing my expertise and contributions to the company.