Acquired by Affirm (Nasdaq: AFRM) in 2021 for $300M.Returnly is the only return solution that lets shoppers get the right item before returning the wrong one. Returnly gives shoppers returning products online instant credit that can be used to buy again before shipping products back. This better returns experience drives 3x more purchases and 20% uplift than standard return methods and commands a 92 Customer Satisfaction Score (CSAT).Product returns is a moment of truth for both merchants and shoppers. Returnly aligns interests and removes friction altogether by taking the product returns risk and fronting purchases made with Instant Credit. We built proprietary consumer behavioral credit underwriting capabilities and leveraged equity and capital markets to expand the program to thousands of merchants, processing USD billions of returned merchandise and improving the shopper experience for millions of US consumers.

Customer predictive analytics Big Data SaaS for top US online retailers. We leveraged nascent Big Data tools and data science to help CMOs at large online retailers and mobile gaming APPs answer some of their businesses most pressing questions. Actucast provided actionable insights via API and connected to personalization engines and marketing platforms to deliver a more relevant and engaging shopping experience for online shoppers.It was through the in-depth analysis of e-commerce data and feedback loops from our predictive user LTV models that we earned the insight of online product returns as the ultimate customer loyalty tool. Actucast changed its name to Returnly by the end of 2014 as we pivoted our business model to fintech and e-commerce infrastructure under the new brand.

Shortly after moving to the US, I partnered with the Founder Institute to launch a startup incubator in Spain to help local tech-entrepreneurs build enduring companies. I hired two other Directors that were local and together we launched the first chapter in Spain. We had hundreds of applicants into the program and 30+ entrepreneurs graduated their ideas into newly formed startups.

Acquired by Axel Springer. Partnered with ReadWriteWeb to localize and create new content catering to the global Spanish speaking audience. Set up content syndication agreements with top media outlets in Spain (e.g. ElMundo, Grupo Vocento, ABC amongst others). ReadWriteWeb was technology blog launched in 2003 that covered Web 2.0 and Web technology in general, and provided industry news, reviews, and analysis. Technorati ranked ReadWriteWeb at number 12 in its list of top 100 blogs worldwide, as of October 9, 2010.

As the exclusive distributor of TypePad in Spain, we acquired and onboarded top media outlets into the platform. We also provided professional services, customer success and customer support to TypePad's European customer base.TypePad was Six Apart's premier hosted blogging service, powering millions of professionals and small businesses. Known for its beautiful designs and easy to use interface, TypePad was preferred by the most influential voices on the social web.

Acquired by a competitor.First online lottery marketplace in Spain. Our tech enabled lottery stores to bring their inventory online and connect with millions of consumers. We made big advancements in online fraud prevention and mobile commerce, becoming a top e-commerce destination in Spain by volume of transactions shortly after launching.Business was bootstrapped; our GTM was B2B2C -licensing our tech to top online properties in Spain like Yahoo!, Microsoft, ElCorteIngles, Repsol, Telefonica, Vodafone who would bring in their users. This allowed us to be cash-flow positive from the beginning and focus on creating the best product and user experience.

Software shop building e-commerce infrastructure, online storefronts and content management systems for large publishers and retailers in Spain.