Market Research Manager
Current- Develop and execute comprehensive end-to-end quantitative and qualitative research projects- Choose appropriate tools and techniques for data collection, including surveys, focus groups, IDIs, advisory boards, online discussion boards, or secondary research- Analyze and interpret data using statistical methods and qualitative analysis to derive actionable insights to a variety of stakeholders, including the executive leadership team- Identify customer needs, preferences, Jobs To Be Done (JTBD) and behaviors to inform product and marketing improvements- Segment consumers based on various criteria to tailor marketing strategies to appeal to potential customers- Develop and implement biannual Customer Satisfaction (CSAT) surveys to measure NPS and satisfaction- Analyze NPS results to identify trends and areas for improvement- Prepare detailed reports and presentations summarizing research findings and recommendations for a variety of internal stakeholders, including executives, product development, product marketing, and sales- Monitor industry trends and competitor activities to provide context for primary data- Assess market dynamics to inform strategic decisions and identify research and sales opportunities- Work closely with cross-functional teams to understand their research needs and priorities, informing strategic, research, and product roadmaps- Engage with external vendors or agencies for specialized research needs when necessary- Evaluate the effectiveness of research methodologies and processes, making adjustments as needed, including incorporating AI into the research process to increase efficiencies