• Led website redesign efforts focused on rebranding, improving user experience, and visual consistency across digital platforms. Streamlined product image editing through the development and implementation of automated workflows, significantly enhancing team efficiency.• Customized Futura font family for brand uniqueness and digital readability, tailoring typography to align with brand identity, improving readability in digital environments and user engagement.• Coordinated product launches with Sales and Communications teams, ensuring seamless execution and adherence to tight deadlines• Oversaw quality assurance of images produced by external photographers and freelancers, establishing standards for consistency and excellence in visual representation.• Collaborated closely with the 3D rendering team to craft visually compelling images aligning with the product’s narrative. Engaged in all process stages, from conceptualization to quality evaluation of renders and post-production enhancements.• Structured and facilitated large-scale projects requiring significant internal decision-making, developing workflows for cross-functioning teams, resulting in comprehensive editing and enhancement of existing images and content.• Played a crucial role in continuous rebranding efforts, guaranteeing smooth and consistent visual implementation across multiple platforms.

• Provided expertise in graphic design, advertising campaign development, and visual communication strategies.• Oversaw quality assurance of images produced by external photographers and freelancers, establishing standards for consistency and excellence in visual representation.• Leveraged my deep insight into clients to train new team members and guide art direction. • Led the conceptualization, execution, and maintenance of high-quality campaigns for the agency’s diverse clientele, ensuring alignment with client expectations.

• Led the art direction at D’storymachin, spearheading the creative strategy for social media management, digital advertising, email marketing, and web design projects.• Conceptualized and designed innovative artworks for five assigned digital accounts, enhancing brand presence, organic audience acquirement, and engagement.• Collaborated with the creative team to deliver impactful and consistent digital marketing campaigns.Oversaw the creative process from concept to execution, ensuring high-quality design solutions that align with client objectives.• Played a key role in the visual storytelling and digital identity of brands, driving increased visibility and interaction across digital platforms.

• Served as a design and visual communication consultant for Tera Smart’s online store, focusing on enhancing the readability and user comprehension of the website’s design and branding.• Implemented strategic design improvements to joya.life, ensuring a cohesive and intuitive user experience across the platform.• Utilized expert knowledge in web design principles to elevate the aesthetic appeal and functional layout of the online store.• Collaborated closely with the web development team to align visual elements with brand identity, creating a consistent and recognizable online presence.• Conducted thorough analyses of user interaction data to inform design adjustments, significantly improving navigation and content accessibility.

• Led the Graphic Design I workshop, introducing students to fundamental design processes and design thinking as applied to graphic products.• Developed and delivered curriculum focusing on the basics of graphic design, emphasizing creativity, design thinking, the principles of human centered design, research and practical application.• Mentored students in crafting special bachelor theses, a critical requirement for obtaining a Bachelor’s degree in Arts with a Graphic Design concentration.• Provided personalized guidance and feedback to students, enhancing their conceptual understanding and design skills.• Fostered a collaborative and experimental learning environment, encouraging innovation and exploration in graphic design projects.• Added to this, I tutored special bachelor theses, which is a requirement for a student who opts for a bachelor’s degree in Arts with a Graphic Design mention.

Full-time graphic designer at By Pass advertising agency, were the creative team focuses on generating advertising campaigns as printed material (newspaper, magazine ads) for important retail stores located in the city.