Eduardo Leite Email & Phone Number

Porto, Portugal

As Head of Marketing since 2021, I am responsible for managing and coordinating a marketing team of 8 people, composed of copywriters, designers, data analysts, community manager, paid media, and videographers.Furthermore, as a marketing manager, I need skills in team management, performance management, strategic and organizational assurance, and priority setting. One of the most important tasks is managing and coordinating the marketing team by defining communication strategies and overseeing the creative direction of visual communications and brand content.I am responsible for analyzing and interpreting daily performance reports and monitoring key performance indicators (KPIs) such as lead volume and cost (CPL), conversion rates, return on advertising spend (ROAS), customer acquisition cost ( CAC), marketing campaigns, project deadlines, organic content engagement, website access, and team productivity.• Manage and coach the Marketing Team, providing guidance, and feedback;• Develop and implement a wide range of internal and external marketing campaigns and programs to acquire new customers and leverage the existing ones;• Measure, and report the performance of all digital marketing campaigns (KPIs);• Increase brand awareness and generate lead pipeline and business opportunities aligned with sales priorities;• Manage the marketing budget, ensuring maximum return on investment (ROI);• Constantly discover and adopt emerging technologies and digital innovations;• Lead website projects ) SEO project);• Stay up with industry trends and best practices and apply this knowledge.• Communicate with followers. Pass the voice of the brand.• Build and manage a customer retention program• Support de Sales team with marketing campaigns

Porto, Portugal

As a senior paid media, it was my responsibility to provide campaign guidance in a marketing department of 15 people, I was tasked with managing projects efficiently with high planning and organization skills, and I was tasked with conceiving new ideas and concepts for campaigns. I have great communication skills, critical thinking, and a high sense of responsibility, which have helped me to collaborate efficiently with team members.As part of my job, I was responsible for defining the digital marketing strategy, and developing and analyzing results and daily KPIs. During my time at the company, I worked with a wide range of national and international brands, all belonging to Swiss Dental Services. In other words, total focus on paid media, namely Facebook Ads, Instagram, and Google Ads, for Portugal, France, and UK.I was also responsible for streamlining and managing website content associated with campaign brands through SEO. I played an essential role in defining and implementing branding strategies and keeping myself constantly updated with digital marketing trends.• Analyse the campaigns and media performance to provide actionable insights;• Build, lead, and manage a team of social media PPCs; • Analyse all channels across paid media, organic search, social, and email;• Responsible for creating higher value leads through nurture efforts, resulting in higher conversion rates;• Plan and manage budget across all digital channels and platforms;• Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI;• Constantly discover and adopt new technologies, digital innovations, and new platforms to optimize organizational productivity;• SEO including link building and keyword research and Benchmarketing;• Streamline and manage website content;• Build brand awareness and increase brand value and profitability.

Porto E Região, Portugal

In this role, I was responsible for overseeing all aspects of the Ravagnani group's marketing initiatives, including brand strategy for Portugal, Spain, and France. With a focus on driving growth and building lasting relationships with customers and in particular with the new training center.As a senior, it was my responsibility to provide guidance to the marketing team. And in addition, I was responsible for defining the digital and offline marketing strategy (international fairs), developing and analyzing results and daily KPIs. During my time, I worked with a wide range of national and international brands, belonging to the Ravagnani Group for Portugal, France, and Spain and from international distributors.I also handled the creation and development of the website, landing pages, email marketing, and other support materials, and defined and implemented the organization's rebranding strategy. In addition, I had experience creating a wide range of graphic materials, including flyers, brochures, and advertising, catalogs, while dealing with the development of marketing campaigns.I was also responsible for creating content for the various organic channels of the various brands and identifying design trends to ensure that our work remained current and relevant in the face of tight competition.• Execute the strategic marketing plan to drive revenue growth;• Implement metrics to measure the effectiveness of marketing initiatives;• Work closely with sales to develop strategies to engage specific prospects;• Lead the marketing team to create and execute lead-generation campaigns across a variety of channels, including email, social media, PR, and events;• Oversee the creation of sales enablement materials, including presentations;• Manage the marketing budget to maximize ROI;• Collaborating closely with internal teams to ensure all activity is cohesive;• Create a strong brand identity that resonates with diverse audiences.

Porto E Região, Portugal

As a marketing manager, I had the responsibility of leading the department and participating in the management of all aspects of the business. I developed and used my skills in customer management, organization, division of tasks, and development of new ideas to increase the creativity and productivity of both the marketing and sales team. During my time at the company, I worked with a variety of marketing areas, from focusing on digital, SEM, and SEO to social media management, always with analysis and reporting of KPIs.I was also responsible for the project (website) and was in charge of installing and configuring domains and hosting services, as well as installing and configuring WordPress platforms, applying SEO techniques at the same time, and always keeping up to date with new design trends.In that role, I was in charge of CRM management, while I was responsible for preparing negotiation proposals with clients, including working closely with the commercial team for better development of commercial relationships with clients. And it also accumulated the responsibility of organizing exhibition equipment fairs for product demonstration.• Execute the strategic marketing plan to drive revenue growth;• Develop and implement metrics to measure the effectiveness of marketing• Manage and implement social media strategy to align with business goals • Manage the marketing budget effectively to maximize ROI.• Develop a 365 inbound marketing strategy• Optimisation of all online channels, including CRO (website), SEO, social, and email;• Prepare quarterly marketing plans and work closely with the Commercial team to define activation plans• Provide insights and work with the sales teams to generate sales• Manage the CRM solution and associated reporting• Event management - producing showing• Translating product characteristics & prepare proposals to the clients

Porto E Região, Portugal

In my role as International marketing manager, I managed to elaborate and execute the International Marketing plan for Brazil. Namely, planning fairs to participate in according to objectives and allocated budget, participating in the fairs themselves to promote the company's presence, and focusing on high-impact distributors. Managed and collaborated with international distributor departments to identify and implement new regional campaigns.Supervised and organized all marketing materials, visual communications, and branded content to provide an interface for international distributor teams.My growing skills in team management, prioritization, and optimization of results allowed me to manage tasks and deadlines efficiently, ensuring that work with each distributor was done efficiently and within budget.I was responsible for reviewing, administering, and monitoring all marketing budgets to monitor marketing progress against budget and targets at the national level as well.At the national level, I had the opportunity to develop digital marketing material, namely content strategies for website (construction), social networks, email marketing campaigns, and digital campaigns. Achieved the launch of new products. Analyzed insights from local consumers, new launches from competitors, market share, and channel trends;• Plan and execute promotional trips, interview schedules and attend promotional events. - Lead the activation of the brand• Develop and implement tradeshow strategy in the abroad market - Brazil • Define marketing strategy for each region, and develop direct relationships with key international distributors, promotions agencies, agents, promoters, media, and more.• Lead and oversee international marketing and promotional campaigns;• Develop the point of sale ( Portugal & Brazil)• Optimisation of all online channels, including website, SEO, social, and email;• Collaborate with product teams to launch new products

Porto E Região, Portugal

As a manager, it was my responsibility to contribute to the development and execution of the marketing and communication strategy to improve store/brand recognition (franchising).Support sales teams in creating and standardizing content and implementing initiatives (offline and digital) to attract customers and present real estate products.As part of my job, I was responsible for designing all materials for each of the vendors and franchises.I was also responsible for streamlining and managing website content, with the inclusion of new real estate products. I played a crucial role in defining and implementing branding strategies presented by the parent brand.Support sales teams to implement internal initiatives and create content aligned with the customer value proposition.Build trusting working relationships with all stakeholders through team-building events.Provide analysis, of digital campaigns from social networks or email mkt of each commercial, to adapt strategies and maximize their effectiveness.• Develop and design visual elements for infographics, sales materials, promotional PDFs, social media graphics, and event branding materials;• Focus on Marketing; Design, Social Media & Communications;• Create, plan, and deliver a sustained marketing plan focusing on the clients;• Manage website content mechanisms, SEO optimizations, and site analytics;• Manage and oversee email and social media marketing campaigns;• Develop/refresh sales assets to support the sales teams;• Write content for online dissemination - graphics, social posts, web pages;• Event management;• Work with Human Resources managers to inside needs.

Maia, Porto, Portugal

As a marketing intern, in my first approach to the job market, I am responsible for helping an outsourced team with the rebranding of the entire brand, web, communication, and design. Where I had the opportunity to manage and coordinate a team of 3 people from different companies where the difficulty level increased.I worked closely with other companies at BNI morning meetings (a group of more than 20 companies), where I presented the company's services. When I started working, my communication skills and marketing knowledge allowed me to effectively manage and optimize resources to achieve excellent partnerships.Managed content creation, writing, and editing of online and offline marketing materials (newsletter, presentations, brochures…etc);•Support in the development and implementation of the external communication strategy (rebranding);•Strategy and creative planning for different social networks;•Management and monitoring of customer contact;•Preparation/sending of regular newsletters;•Writing content, according to the basic principles of SEO;•Management, updating, and creation of graphic content;•Content development for the website;•Support in the various stages of recruitment;•Support in the development and implementation of new business projects.

Master'S Degree, Digital Marketing

Bachelor'S Degree, Marketing

Professional Trainer, Training

Activities and Societies: Initial Pedagogical Formation Trainer

Upper Waystage - English Course, Teaching English As A Second Or Foreign Language/Esl Language Instructor, C1

Wall Street Institute Geral - inglês